【摘要】：隨著會展業(yè)的蓬勃發(fā)展,城市品牌已經(jīng)成為會展競爭的重要影響因素,這意味著現(xiàn)階段會展業(yè)的發(fā)展將以城市品牌為依托,利用品牌城市的綜合競爭力帶動整個會展產(chǎn)業(yè)鏈的發(fā)展;同時,會展業(yè)的發(fā)展將強化城市品牌的傳播,對城市的招商引資、吸引人才、旅游發(fā)展、經(jīng)濟結(jié)構(gòu)的調(diào)整起到重要作用。
[Abstract]:With the vigorous development of the convention and exhibition industry, the city brand has become an important influence factor of exhibition competition, which means that the development of the exhibition industry will rely on the city brand at the present stage. Utilizing the comprehensive competitiveness of the brand city to promote the development of the whole exhibition industry chain; At the same time, the development of convention and exhibition industry will strengthen the spread of city brand, and play an important role in attracting investment, attracting talents, developing tourism and adjusting economic structure.
【作者單位】： 重慶文理學院旅游學院;
【基金】：2014重慶文理學院學生科研項目《城市品牌視角下成渝經(jīng)濟區(qū)會展業(yè)協(xié)作發(fā)展對策分析》(項目立項號:XSKY2014101)
【分類號】：F713.83

【參考文獻】

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