發(fā)布時(shí)間：2018-12-11 07:03

【摘要】：正展覽會(huì)是參展企業(yè)推出產(chǎn)品、展示形象、開(kāi)拓銷售渠道的平臺(tái)。一個(gè)彰顯展示和營(yíng)銷功能的展覽設(shè)計(jì),對(duì)于參展企業(yè)實(shí)現(xiàn)參展目標(biāo)起著極為重要的作用。筆者認(rèn)為,企業(yè)參展的理想設(shè)計(jì)應(yīng)關(guān)注以下幾點(diǎn):一、關(guān)注企業(yè)亮點(diǎn)參加展覽是企業(yè)經(jīng)營(yíng)戰(zhàn)略的一部分,最終是為了推廣企業(yè)產(chǎn)品,提升企業(yè)知名度,實(shí)現(xiàn)企業(yè)的長(zhǎng)期經(jīng)營(yíng)目標(biāo)。因此,設(shè)計(jì)人員就要圍繞有效實(shí)現(xiàn)企業(yè)這一意圖來(lái)進(jìn)行展覽設(shè)計(jì)。一要突出品牌產(chǎn)品的展示。展品是展示活動(dòng)的主體,精心遴選展
[Abstract]:The exhibition is a platform for exhibitors to launch products, display images and open up sales channels. An exhibition design that demonstrates the function of exhibition and marketing plays an extremely important role in the realization of exhibitors' goal. The author believes that the ideal design of enterprise exhibitors should pay attention to the following points: first, paying attention to the bright spots of enterprises participating in exhibitions is part of the business strategy, and ultimately is to promote the products of enterprises and enhance the visibility of enterprises. To achieve the long-term business objectives of the enterprise. Therefore, designers should focus on the effective realization of the intention of the enterprise exhibition design. First, we should highlight the display of brand products. Exhibits are the main body of exhibition activities, carefully selected exhibition
【作者單位】： 內(nèi)蒙古展覽館;
【分類號(hào)】：F713.83

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