【摘要】：正隨著經(jīng)濟(jì)的不斷發(fā)展,物質(zhì)的不斷豐富,物品的銷售和展銷方式呈現(xiàn)出多元化的樣態(tài),大型的專場展覽、展銷、訂貨會(huì)已經(jīng)成為當(dāng)今重要的銷售模式和品牌傳播的重要領(lǐng)域,且占有相當(dāng)比重的市場份額。在大型的展覽展銷活動(dòng)過程中,展臺(tái)的風(fēng)格造型以及展品的獨(dú)特陳列是不同參展商為吸引買家和觀眾眼球的重要手段,而對于觀眾和買家來說,在眾多的參展
[Abstract]:With the continuous development of economy and the constant enrichment of materials, the sales and exhibition modes of goods are in a diversified manner. Large-scale special exhibitions, exhibitions and orders have become an important field of sales models and brand communication. And a considerable proportion of the market share. In the course of large-scale exhibition and sales activities, the styling of the booth and the unique display of the exhibits are important means for different exhibitors to attract the attention of buyers and spectators, and for the audience and buyers, in the numerous exhibitors,
【作者單位】： 湖南第一師范學(xué)院美術(shù)系;
【基金】：“視覺導(dǎo)示系統(tǒng)在會(huì)展空間中的運(yùn)用研究”(項(xiàng)目編號(hào):XYS12SO2)的階段性成果
【分類號(hào)】：TU242.5
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本文編號(hào)：2314655