【摘要】：文化創(chuàng)意產(chǎn)業(yè)已成為全球現(xiàn)代經(jīng)濟(jì)體系中最活躍、增長(zhǎng)最快、最具發(fā)展?jié)摿Φ漠a(chǎn)業(yè)。美國(guó)、日本、英國(guó)等國(guó)家更是明確將文化產(chǎn)業(yè)定位為戰(zhàn)略性支柱產(chǎn)業(yè)。大連作為東北亞的核心地區(qū),依托區(qū)域和自身發(fā)展優(yōu)勢(shì),結(jié)合近幾年政府的政策導(dǎo)向,已經(jīng)初步建立了文化創(chuàng)意產(chǎn)業(yè)的價(jià)值鏈,文化創(chuàng)意產(chǎn)業(yè)成為全市經(jīng)濟(jì)不可或缺的組成部分,并打下了良好的發(fā)展基礎(chǔ)。種種資料和跡象表明,大連市已經(jīng)進(jìn)入全面建設(shè)和發(fā)展文化創(chuàng)意產(chǎn)業(yè)的新時(shí)期。然而,通過(guò)深入分析大連市文化創(chuàng)意產(chǎn)業(yè)的發(fā)展現(xiàn)狀,發(fā)現(xiàn)大連市文化創(chuàng)意產(chǎn)業(yè)仍然存在著政府執(zhí)行力不夠、信心不足,產(chǎn)業(yè)價(jià)值鏈核心環(huán)節(jié)薄弱、基本環(huán)節(jié)缺失、產(chǎn)業(yè)鏈條聯(lián)系不緊密,業(yè)態(tài)之間價(jià)值鏈缺乏互動(dòng)等問(wèn)題,阻礙了大連文化創(chuàng)意產(chǎn)業(yè)向更高層次的發(fā)展,缺乏產(chǎn)業(yè)競(jìng)爭(zhēng)力。 本文利用比較分析法、調(diào)查法、數(shù)據(jù)分析法、文獻(xiàn)參考法等手段,通過(guò)對(duì)大連市文化創(chuàng)意產(chǎn)業(yè)價(jià)值鏈結(jié)構(gòu)的分析、對(duì)已形成優(yōu)勢(shì)的業(yè)態(tài)的分析,提出建立人才引進(jìn)及培養(yǎng)機(jī)制、滿(mǎn)足市場(chǎng)需求同時(shí)主動(dòng)培養(yǎng)和引導(dǎo)受眾和消費(fèi)者、建立優(yōu)勢(shì)產(chǎn)業(yè)品牌,打造產(chǎn)業(yè)間網(wǎng)狀價(jià)值鏈的對(duì)策建議,為大連文化創(chuàng)意產(chǎn)業(yè)的進(jìn)一步發(fā)展提供了可直接實(shí)施的參考意見(jiàn)。
[Abstract]:Cultural and creative industries have become the most active, fastest growing and most potential industries in the global modern economic system. The United States, Japan, Britain and other countries are explicitly positioning the cultural industry as a strategic pillar industry. As the core region of Northeast Asia, Dalian, relying on its regional and self-development advantages and combined with the policy guidance of the government in recent years, has initially established the value chain of cultural and creative industries. Cultural and creative industries have become an indispensable part of the city's economy, and laid a good foundation for development. All kinds of information and signs show that Dalian has entered a new period of comprehensive construction and development of cultural and creative industries. However, through in-depth analysis of the current situation of cultural and creative industries in Dalian, it is found that the cultural and creative industries in Dalian still have insufficient government execution, insufficient confidence, weak core links in the industrial value chain and lack of basic links. The industrial chain is not closely linked, the lack of interaction between the value chain between the form of industry, which hinders the cultural and creative industries in Dalian to a higher level of development, the lack of industrial competitiveness. By means of comparative analysis method, investigation method, data analysis method, literature reference method and so on, through the analysis of the value chain structure of cultural and creative industries in Dalian, the paper puts forward the establishment of talent introduction and training mechanism. To meet the market demand and actively cultivate and guide the audience and consumers, to establish a superior industry brand, to create a network value chain between the countermeasures and suggestions, for the further development of Dalian cultural and creative industries to provide direct implementation of the reference.
【學(xué)位授予單位】：遼寧師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：G124

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