【摘要】：國家形象是國際社會對一國的整體認識和綜合評價,是國家力量和民族精神的象征,是主權(quán)國家最為重要的無形資產(chǎn),是綜合國力的集中體現(xiàn)。國家形象意義重大,直接影響到一個國家在國際社會中的地位和作用。 長久以來,由于意識形態(tài)、國家利益和價值觀等因素的影響,再加上以美國為首的西方發(fā)達國家的大眾傳媒控制著國際間信息的流通,因此,我國在國際上的國家形象基本上是由美國等西方發(fā)達國家的媒體塑造的,這在很大程度上歪曲和偏離了我國真實的國家形象。 但是隨著中國經(jīng)濟的發(fā)展,各類別、各形式、各層次的國際會議、國際賽事、國際展會開始在中國舉辦,無論是APEC領(lǐng)導(dǎo)人峰會、2010年上海世博會還是2008北京奧運會,都將世界的焦點集中在中國,為我國建構(gòu)和傳播國家形象提供了良好的平臺和機會。此外,在面對汶川地震、南方洪水、日本福島地震海嘯等一些突發(fā)性的重大事件時,我國所表現(xiàn)出來的態(tài)度和行為,也時常成為國際輿論評判中國的重要依據(jù)。因此,我們或可以說：重大事件在當(dāng)下已經(jīng)成為了我國傳播中國形象的重要途徑,而國際主流媒體也通過我國在重大事件發(fā)生時的表現(xiàn)來設(shè)置新聞議程,框架中國形象。重大事件的報道對構(gòu)建中國的國家形象有著一定的影響。 在國際交流日益頻繁的今天,在中國科技、文化、經(jīng)濟飛速發(fā)展的新形勢下,研究重大事件的報道與國家形象建構(gòu)和傳播的關(guān)系,有利于中國更好地把握和利用日后各種國際賽事、會議、展覽等形式的國際交流活動,和國內(nèi)和國際上發(fā)生的突發(fā)事件的契機,對中國國家形象的建構(gòu)和傳播有著積極的推動作用。
[Abstract]:National image is the international community's overall understanding and comprehensive evaluation of a country, is a symbol of national strength and national spirit, is the most important intangible assets of sovereign countries, is the concentrated embodiment of comprehensive national strength. National image is of great significance, which directly affects the status and role of a country in the international community. For a long time, due to the influence of ideology, national interests and values, and the mass media of the western developed countries, led by the United States, which controlled the international flow of information, The national image of our country in the world is basically created by the media of the western developed countries such as the United States, which to a great extent distorts and deviates from the real national image of our country. But with the development of China's economy, international conferences, international events, and international exhibitions of all kinds, forms, levels and levels have begun to be held in China, whether it is the APEC leaders Summit, the 2010 Shanghai World Expo or the 2008 Beijing Olympic Games. The focus of the world is on China, which provides a good platform and opportunity for China to construct and spread the national image. In addition, in the face of the Wenchuan earthquake, the southern flood, the Fukushima earthquake and tsunami in Japan and other unexpected major events, China's attitude and behavior often become an important basis for international public opinion to judge China. Therefore, we may say: major events have become an important way to spread the image of China in China at present, and the international mainstream media also set the news agenda and frame the image of China through the performance of our country at the time of the major events. The reports of major events have a certain impact on the construction of China's national image. At a time when international exchanges are increasingly frequent, and under the new situation of rapid development of science and technology, culture and economy in China, the relationship between the reporting of major events and the construction and dissemination of the national image is studied. It is beneficial for China to better grasp and take advantage of international exchange activities in the form of international events, conferences, exhibitions and other forms in the future, as well as opportunities for unexpected events at home and abroad. It plays a positive role in the construction and dissemination of China's national image.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G212

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