【摘要】：中國(guó)進(jìn)出口商品交易會(huì),簡(jiǎn)稱廣交會(huì)是中國(guó)商品進(jìn)出口貿(mào)易的重要窗口,為素有世界工廠的中國(guó)商品出口提供展示和交易的平臺(tái)。它與中國(guó)社會(huì)經(jīng)濟(jì)發(fā)展息息相關(guān),是中國(guó)經(jīng)濟(jì)發(fā)展的晴雨表。隨著中國(guó)經(jīng)濟(jì)的發(fā)展和會(huì)展行業(yè)競(jìng)爭(zhēng)的加深,廣交會(huì)進(jìn)行了升級(jí)轉(zhuǎn)型,從單一的出口貿(mào)易展會(huì)轉(zhuǎn)變?yōu)榫哂羞M(jìn)出口雙向商品流通功能的展會(huì)。這種轉(zhuǎn)變既反映了我國(guó)經(jīng)濟(jì)發(fā)展的趨勢(shì)和規(guī)律,也反映了廣交會(huì)從單一的出口展會(huì)的初始階段提升至進(jìn)出口展會(huì)的發(fā)展階段,標(biāo)志著廣交會(huì)向著國(guó)際知名品牌展會(huì)的成熟階段邁進(jìn)了堅(jiān)實(shí)的一步。從廣交會(huì)客商的時(shí)空變化情況,推導(dǎo)出雙向客戶對(duì)會(huì)展平臺(tái)或會(huì)展產(chǎn)品的需求狀況,以此來調(diào)整展覽會(huì)的整體經(jīng)營(yíng)思路,對(duì)提升廣交會(huì)的服務(wù)功能和走向國(guó)際展覽市場(chǎng)具有現(xiàn)實(shí)意義。 本文主要對(duì)廣交會(huì)客商的時(shí)空演變特征及變化趨勢(shì)作了實(shí)證研究。利用ARCGIS和企業(yè)地理集中度指數(shù)等系統(tǒng)地研究了廣交會(huì)客商的時(shí)空分布特征,并分析造成這種空間現(xiàn)象的影響因素。再運(yùn)用SPSS軟件進(jìn)行相關(guān)性分析,利用一元線性回歸數(shù)學(xué)模型分析采購(gòu)商與成交額的相關(guān)性。通過對(duì)客商時(shí)空分布特征的總結(jié),預(yù)測(cè)廣交會(huì)的發(fā)展方向,最后提出相應(yīng)的發(fā)展戰(zhàn)略。 研究得出以下結(jié)論:客商的差異化需求促使會(huì)展產(chǎn)品的轉(zhuǎn)型升級(jí)以滿足市場(chǎng)需求。客商分布的變化特征與地區(qū)產(chǎn)業(yè)發(fā)展水平緊密聯(lián)系。東南沿海經(jīng)濟(jì)和產(chǎn)業(yè)發(fā)展較快的省市是參展商的主要聚集區(qū)域。采購(gòu)商主要分布在亞洲、歐洲和美洲,并具有大聚集、小分散特征。基于對(duì)客商分布變化特征的梳理,總結(jié)了廣交會(huì)的五大發(fā)展趨勢(shì),并提出了廣交會(huì)品牌國(guó)際化、專業(yè)化和多元化的三大發(fā)展戰(zhàn)略。
[Abstract]:The China Import and Export Commodities Fair is an important window for China's import and export trade. It provides a platform for the display and trade of Chinese commodity exports, which are known as the factories of the world. It is closely related to China's social and economic development and is a barometer of China's economic development. With the development of China's economy and the deepening of the competition in the exhibition industry, the Canton Fair has been upgraded and transformed from a single export trade fair to an exhibition with the function of two-way circulation of goods for import and export. This change not only reflects the trend and law of China's economic development, but also reflects the upgrading of the Canton Fair from the initial stage of a single export exhibition to the stage of development of the import and export trade fair. Guangzhou Fair marks a solid step forward towards the mature stage of international famous brand fair. From the temporal and spatial changes of Guangzhou Fair merchants, the demand of two-way customers for exhibition platform or exhibition products is deduced, so as to adjust the overall business thinking of the exhibition. It is of practical significance to enhance the service function of the Canton Fair and to go to the international exhibition market. This paper makes an empirical study on the temporal and spatial evolution characteristics and changing trend of Guangzhou Fair merchants. By using ARCGIS and enterprise geographical concentration index, this paper systematically studies the spatial and temporal distribution characteristics of Guangzhou Fair merchants, and analyzes the influencing factors of this spatial phenomenon. Then the correlation analysis is carried out with SPSS software, and the correlation between buyer and turnover is analyzed by linear regression mathematical model. Through summing up the spatial and temporal distribution characteristics of the merchants, the development direction of the Canton Fair is predicted, and the corresponding development strategy is put forward. The conclusions are as follows: the differentiated demand of customers promotes the transformation and upgrading of exhibition products to meet the market demand. The changing characteristics of the distribution of merchants are closely related to the level of regional industrial development. The provinces and cities with fast economic and industrial development along the southeast coast are the main gathering areas for exhibitors. Buyers are mainly located in Asia, Europe and the Americas, and have a large aggregation, small dispersion characteristics. Based on the analysis of the changing characteristics of the distribution of the merchants, this paper summarizes the five development trends of the Canton Fair, and puts forward three development strategies of the brand internationalization, specialization and diversification of the Canton Fair.
【學(xué)位授予單位】：廣州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：F752.3

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