【摘要】：互聯網技術在植物園中的應用主要是通過建立植物園的網站來實現的。國內外各大植物園建有自己的網站或網頁,利用互聯網和信息技術的無限空間充分展示自己的獨特園林景觀和豐富多彩的植物資源。部分國內植物園已經或計劃建立自己的網站,但水平參差不齊且尚未有專門針對植物園網站情況的研究。本文對國內20家植物園網站的頁面風格、結構、首頁版塊、導航欄等的特點,網站內容的豐富性、全面性、針對性、專業(yè)性等特點,及其運作、維護、推廣特點等進行了調查與分析,并結合以上分析總結國內植物園網站的優(yōu)缺點。并對上海植物園網站的開發(fā)建設進行了介紹與總結,包括其特點及定位、網站設計步驟及設計軟件選擇、網站布局、頁面設計、資料收集、網站管理等方面。 第一部分：國內植物園網站調查分析 (1)網站風格設計雷同、多級頁面間缺乏變化,其中70%的被調查網站首頁采用國字型設計形式、75%以藍或綠色為主題色、45%擁有2種語言以上版本并區(qū)分專業(yè)與大眾用戶。 (2)網站首頁版塊95%設有導航欄、園景展示,一半以上包含LOGO(65%)、旅游指南(75%)、友情鏈接(85%)、每周／日花訊(50%)、網上植物園(55%)等。80%網站設有園內新聞活動,50%的網站忽視對業(yè)內新聞的搜集。同樣,站內搜索(45%)、在線調查(25%)、論壇或留言板(20%)等互動欄目未受到重視。部分網站擁有獨特之處,如北京植物園的"newsletter"、南京中山植物園的“綠色服務”、深圳仙湖植物園的古生物博物館網等。 (3)導航欄主要包括園況介紹類欄目(95%)、科學研究(75%)、旅游指南(70%)、科普教育(75%)等。導航欄與首頁版塊互為補充,有的出于構架或者重視等因素會重復設置如新聞動態(tài)、旅游指南、論壇等。 園區(qū)導游(旅游指南)主要有游園基本信息、花展預告、專類園與景區(qū)介紹等,而中科院武漢植物園、南京中山植物園等建立3D虛擬景區(qū),為游客立體、真實再現園區(qū)風景�？茖W研究受到各園重視,與當今植物園以及今后其功能發(fā)展趨勢相吻合,多分為科研項目和成果兩塊�？破战逃鲌@形式不同,各園者有園內植物圖文介紹,65%有科普活動信息,半數提供園內導游服務,中科院華南植物園、西雙版納植物園等設立獨立科普網頁,板塊內容豐富。 第二部分：上海植物園網站優(yōu)缺點 (1)主題鮮明、極具特色的flash導航頁,網站整體風格采取四季變換、春夏秋冬賦予不同主題色的形式是一大創(chuàng)新,而導航欄任一欄目的頁面設計均不同,富有動感的flash符合植物園清新自然、生機盎然的特點。首頁設計秉承簡約風格摒棄常用國字型布局,利用直觀名稱讓欄目內容一目了然又突出焦點,引導瀏覽者。不過導航頁缺少可以讓瀏覽者跳過flash的鏈接,未能及時推出英文網頁。 (2)網站構架滿足合理、人性化要求,加載速度較快。有站點地圖、多樣路徑向導,使瀏覽者到達任何一個想要瀏覽的頁面。內容豐富、更新及時、科研科普并重。 (3)獨立科普網頁,風格上延續(xù)首頁四季變化主題色,但細節(jié)部分如圖片、網頁布局、字體等突出趣味、通俗、易于被理解接受。但尚未建成植物數據庫,植物介紹僅限于文字及圖片,未能實現GIs定位。同時,缺少科普影視、三維立體圖解、flash等影像方面資料,在視聽方面與國內外優(yōu)秀網站存在較大差距。 (4)注重網站推廣,通過互惠鏈接、展覽宣傳擴大網站知曉度。最后對今后植物園網站建設提出了幾點建議： (1)應擁有獨立的服務器空間,根據瀏覽者需要建立多種語言版本網站； (2)網站內容須豐富,科普教育設置獨立網頁是一種趨勢,建立上海植物園網站獨有創(chuàng)新的模塊； (3)建設其他設施,如郵件列表等。進行網站推廣,但應注意圖片、音視頻等資料版權所有說明。
[Abstract]:The application of Internet technology in the botanical garden is mainly achieved through the establishment of the site of the botanical garden. The big botanical gardens at home and abroad have their own websites or web pages, and use the infinite space of the Internet and information technology to fully display their unique landscape and rich and colorful plant resources. Some domestic botanical gardens have been or planned. In this paper, the characteristics of the page style, structure, page layout, navigation bar, etc. of the 20 botanical garden websites in China, the characteristics of the rich, comprehensive, pertinent, professional, and so on, and its operation, maintenance and promotion features are carried out in this paper. Investigation and analysis, combined with the above analysis to summarize the advantages and disadvantages of the domestic botanical garden website, and introduce and summarize the development and construction of the Shanghai botanical garden website, including its characteristics and positioning, website design steps and design software selection, site layout, page design, data collection, website management and so on.
The first part: investigation and analysis of the domestic botanical garden website
(1) the website style design is identical, the multilevel page lacks the change, of which 70% of the home pages are designed in the form of Chinese character type, 75% with blue or green as the theme, 45% has 2 languages or more, and distinguishes between the professional and the public users.
(2) the front page of the home page is 95% with a navigation bar, a landscape display, more than half of the LOGO (65%), Travel Guide (75%), friendship link (85%), weekly / day news (50%), online Botanical Garden (55%), and other.80% sites with garden news activities, 50% website ignoring the collection of news in the industry. Also, site search (45%), online survey (25%), forum or stay The interactive column (20%) has not been taken seriously. Some sites have unique features, such as the "newsletter" of the Beijing botanical garden, the "green service" in Zhongshan botanical garden in Nanjing, the Museum of the ancient biologic Museum of the fairy lake botanical garden in Shenzhen, etc.
(3) the navigation bar mainly includes the garden section (95%), scientific research (75%), tourist guide (70%), science education (75%), etc., the navigation bar and the home page are complementary to each other, and some of the factors such as the news trends, tourism refers to the South, the forum and so on out of the frame or the emphasis.
The tour guide (Tour Guide) mainly includes garden basic information, flower show preview, special garden and scenic spots, and the Wuhan botanical garden of the Chinese Academy of Sciences, Zhongshan botanical garden in Nanjing, and so on, to establish 3D virtual scenic spots for tourists and to reproduce the landscape of the park. Scientific research is attached to the garden and the future of the botanical garden and its future development trend. It is divided into two pieces of scientific research projects and achievements. There are different forms of popular science education in each garden. Each garden has an introduction of garden plants and texts, 65% has information on science popularization, half provides tour guide service in garden, Southern China botanical garden of Chinese Academy of Sciences, Xishuangbanna Botanical Garden and so on.
The second part: the advantages and disadvantages of the Shanghai botanical garden website
(1) the distinctive flash navigation page with distinctive theme, the whole style of the website adopts the four seasons change, the form of different theme color given in spring, summer and winter is a great innovation, and the design of the page of any column in the navigation bar is different. The dynamic flash conforms to the fresh nature and vitality of the botanical garden. Use the national font layout, use the visual name to make the column content clear and focus, to guide the visitors. But the navigation page lacks the link that allows the visitors to skip over the flash, and fails to launch the English web page in time.
(2) web site framework to meet the reasonable, humanized requirements, loading speed faster. There are site maps, diversity path guide, so that the visitors to any page you want to browse. Rich content, update and timely, scientific research and scientific popularization.
(3) an independent popular science page, which extends the theme color of the four seasons of the home page, but the details, such as pictures, web layout, and fonts, are interesting, popular and easy to be understood. But the plant database has not been built. The plant introduction is limited to the text and pictures, and the GIs positioning is not realized. At the same time, there is a lack of popular science and television, three-dimensional graphics, flash and so on. There is a big gap between audio-visual information and excellent websites at home and abroad in terms of audio-visual materials.
(4) pay attention to website promotion, through mutual benefit links, exhibition publicity and expand website awareness. Finally, some suggestions for future botanical garden website construction are put forward.
(1) an independent server space should be built and multiple language version websites should be set up according to visitors' needs.
(2) the content of the website must be enriched, and setting up an independent webpage for popular science education is a trend. The unique innovative module of the Shanghai botanical garden website should be established.
(3) building other facilities, such as mailing lists, etc., for website promotion, but attention should be paid to copyright descriptions of pictures, audio-video and other data.
【學位授予單位】：南京農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：TP393.092;Q94-339

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本文編號：2146130