【摘要】：全球經(jīng)濟(jì)一體化已經(jīng)成為了世界經(jīng)濟(jì)的發(fā)展趨勢。貿(mào)易開放、資本跨區(qū)域流動(dòng)、技術(shù)共享是它的特點(diǎn),競爭與合作是其核心內(nèi)容。經(jīng)濟(jì)全球化帶來了機(jī)會(huì),同時(shí)也帶來了挑戰(zhàn)。面對挑戰(zhàn),企業(yè)的核心競爭力成為了其生存發(fā)展的關(guān)鍵。什么是自己的核心競爭力、如何提升自身核心競爭力成為所有企業(yè)關(guān)心的問題。企業(yè)內(nèi)部的資源是有限的,企業(yè)的優(yōu)勢業(yè)務(wù)是個(gè)別的,因此,企業(yè)應(yīng)將精力和資源放在自己的最擅長的優(yōu)勢業(yè)務(wù)上,將其它業(yè)務(wù)外包給外部專業(yè)化企業(yè)或組織來完成,從而增強(qiáng)了企業(yè)的綜合實(shí)力,提高企業(yè)的核心競爭力。在激烈的市場競爭中,飯店企業(yè)也面臨同樣的選擇。 我國飯店業(yè)在激烈的行業(yè)競爭中開始探索全方位發(fā)展道路,“功能主題化”、“特色化”成為了發(fā)展趨勢。一大批市場定位專一的功能性飯店應(yīng)勢而生,例如會(huì)議型飯店。會(huì)議型飯店除了具備傳統(tǒng)飯店所擁有的客房、餐飲和娛樂功能外,最主要的是具有專業(yè)的會(huì)議功能,其核心業(yè)務(wù)是會(huì)議業(yè)務(wù)。隨著我國與世界各國的交流日益增多,會(huì)展市場快速發(fā)展,這為會(huì)議型飯店帶來了穩(wěn)定的客源,推動(dòng)了會(huì)議型飯店的產(chǎn)生和發(fā)展。 近幾年,由于會(huì)議型飯店發(fā)展前景良好,越來越多的投資商將目光轉(zhuǎn)向會(huì)議型飯店,一些高星級飯店也開始轉(zhuǎn)型進(jìn)入會(huì)議市場,導(dǎo)致了會(huì)議型飯店的競爭日趨激烈。此外,中小型會(huì)議飯店對硬軟件要求偏低,進(jìn)入壁壘低也促使了很多其他類型的飯店紛紛轉(zhuǎn)型,進(jìn)入這個(gè)新興的市場,也因此中小型的會(huì)議飯店之間的競爭更為激烈。為了應(yīng)對激烈的市場競爭,會(huì)議型飯店應(yīng)借助外界專業(yè)資源將自己不具優(yōu)勢的非核心業(yè)務(wù)進(jìn)行外包,增強(qiáng)飯店的綜合實(shí)力,提升自身核心競爭力。 飯店類型不同,其市場定位、客源特點(diǎn)和業(yè)務(wù)特點(diǎn)也會(huì)不盡相同。目前我國飯店行業(yè)的業(yè)務(wù)外包研究雖較為豐富,但缺乏針對飯店自身的特點(diǎn)的業(yè)務(wù)外包研究。 本研究以會(huì)議型飯店為研究目標(biāo),通過運(yùn)用文獻(xiàn)研究法對國內(nèi)外業(yè)務(wù)外包研究、基礎(chǔ)理論研究和飯店行業(yè)業(yè)務(wù)外包運(yùn)用研究進(jìn)行認(rèn)真的回顧與綜述。運(yùn)用案例分析法和系統(tǒng)分析法針對會(huì)議型飯店的市場定位、經(jīng)營和業(yè)務(wù)外包運(yùn)用特點(diǎn)進(jìn)行分析,總結(jié)典型案例的成功經(jīng)驗(yàn),并最終提出創(chuàng)新性的建議和總結(jié)。本研究主要包括以下5部分： 第一部分引言,主要是對本題研究背景、研究目的及意義、研究方法、研究內(nèi)容及流程做簡單的陳述。 第二部分相關(guān)概念界定及文獻(xiàn)研究綜述,運(yùn)用文獻(xiàn)研究法對業(yè)務(wù)外包和會(huì)議型飯店的內(nèi)涵進(jìn)行界定,并著重對國內(nèi)外業(yè)務(wù)外包研究和飯店業(yè)務(wù)外包的相關(guān)研究做簡單的歸納和綜述。最后對會(huì)議型飯店的特點(diǎn)及發(fā)展現(xiàn)狀進(jìn)行分析和總結(jié)。 第三部分我國會(huì)議型飯店業(yè)務(wù)外包應(yīng)用背景與現(xiàn)狀,重點(diǎn)分析了典型案例——西安建國飯店,具體介紹了西安建國飯店業(yè)務(wù)外包的實(shí)施情況,并對其成功經(jīng)驗(yàn)進(jìn)行分析和總結(jié)。 第四部分我國會(huì)議型飯店業(yè)務(wù)外包運(yùn)用建議,結(jié)合會(huì)議型飯店的特點(diǎn)和典型案例的成功經(jīng)驗(yàn),從外包決策、外包商選擇、合同簽訂、關(guān)系管理、控制系統(tǒng)和文化融合與人才培養(yǎng)方面對會(huì)議型飯店的業(yè)務(wù)外包實(shí)施提出了具體的建議。 第五部分研究總結(jié),對本研究的創(chuàng)新點(diǎn)和局限做了簡要陳述。
[Abstract]:Global economic integration has become the development trend of the world economy. Trade openness, capital cross regional flow, technology sharing are its characteristics, competition and cooperation are its core content. Economic globalization brings opportunities and challenges. Facing challenges, the core competitiveness of enterprises has become the key to its survival and development. Its core competitiveness, how to improve its core competitiveness has become a concern for all enterprises. The internal resources of the enterprise are limited, and the advantages of the enterprise are other. Therefore, the enterprise should put its energy and resources on its best advantage business and outsource its business to the external specialized enterprises or organizations. In order to enhance the comprehensive strength of enterprises and enhance the core competitiveness of enterprises, hotel enterprises also face the same choice in the fierce market competition.
The hotel industry in our country has begun to explore the road of all-round development in the fierce competition. "Functional theme" and "characteristic" have become the trend of development. A large number of functional Hotels with special market positioning should be born, such as conference hotels. Conference hotels have the functions of rooms, catering and entertainment, in addition to traditional hotels. The main thing is that it has professional meeting function. Its core business is conference service. With the increasing exchanges between China and all countries in the world, the exhibition market has developed rapidly. This has brought a stable guest source for the conference hotel and promoted the production and development of the conference hotel.
In recent years, because of the good prospects for the development of the conference hotels, more and more investors have turned their eyes to the conference hotels, and some of the high star hotels have begun to transform into the conference market, which has led to the increasingly fierce competition of the conference hotels. In addition, the small and medium conference hotels have low requirements for hard and soft parts, and the low entry barriers have also prompted many others. In order to cope with the fierce market competition, the conference hotel should outsource its non core non core business with the help of the external professional resources to enhance the comprehensive strength of the hotel and enhance its core competition. Power.
Different types of hotels, their market positioning, customer characteristics and business characteristics will not be the same. At present, the research on the outsourcing of the hotel industry in our country is relatively rich, but it lacks the research on the outsourcing of the hotel itself.
This study takes the conference hotel as the research goal, through the use of literature research method, the research on the domestic and foreign business outsourcing research, the basic theory research and the business outsourcing application research in the hotel industry is reviewed and reviewed carefully. Using the case analysis method and the system analysis method, the market positioning, operation and outsourcing application characteristics of the conference hotel are applied. To analyze and summarize the successful experience of typical cases, and finally put forward innovative suggestions and summaries. This study mainly includes the following 5 parts:
The first part is the introduction, which is mainly about the background, purpose, significance, research method, content and process of the research.
The second part is the definition of related concepts and literature review. It uses literature research method to define the connotation of business outsourcing and Conference Hotel, and gives a brief summary and summary of the research on business outsourcing at home and abroad and the related research on hotel outsourcing. Finally, the characteristics and development status of the conference hotel are analyzed and summarized. Knot.
The third part of our conference hotel outsourcing application background and status, focusing on the typical case - Xi'an National Hotel, specific introduction of the implementation of the Xi'an hotel outsourcing business, and its successful experience analysis and summary.
The fourth part of our conference hotel outsourcing application suggestions, combined with the characteristics of the conference hotel and the successful experience of typical cases, from the outsourcing decision, outsourcing choice, contract signing, relationship management, control system and cultural integration and talent training, the implementation of the specific proposals for the implementation of the conference type hotel outsourcing.
The fifth part is the summary of the research, and makes a brief statement on the innovation and limitations of this research.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F719

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 劉洋;;酒店業(yè)務(wù)外包決策分析[J];科教新報(bào)(教育科研);2011年22期

2 伍蕾;;國內(nèi)外飯店業(yè)務(wù)外包研究評述[J];旅游研究;2011年02期

3 祝招玲;楊俊新;;基于提升核心競爭力的酒店業(yè)務(wù)外包決策研究[J];邊疆經(jīng)濟(jì)與文化;2011年07期

4 祝招玲;谷松;;酒店業(yè)務(wù)外包決策風(fēng)險(xiǎn)控制策略研究[J];長春大學(xué)學(xué)報(bào);2011年07期

5 馬煜婷;;中國外包服務(wù)業(yè)期待高端華麗轉(zhuǎn)身[J];經(jīng)濟(jì);2011年07期

6 馬松;王鈺;鄧奕輝;;家電企業(yè)售后服務(wù)業(yè)務(wù)外包的問題與對策[J];商業(yè)經(jīng)濟(jì);2011年12期

7 申光龍;趙娜;;影響企業(yè)業(yè)務(wù)外包決策因素體系的構(gòu)建——以物流外包為例[J];物流技術(shù);2011年15期

8 闞平;;21世紀(jì)管理趨勢掃描[J];科技與企業(yè);1998年02期

9 申家星;程建;;家電制造企業(yè)物流外包策略及實(shí)施研究[J];物流科技;2011年09期

10 黃曉菲;;我國飯店培訓(xùn)中存在的問題與對策思考[J];當(dāng)代職業(yè)教育;2011年08期

相關(guān)會(huì)議論文 前10條

1 楊宏偉;;基于組織文化的飯店核心競爭力淺析[A];“珠江三角洲經(jīng)濟(jì)發(fā)展與流通現(xiàn)代化”大型理論研討會(huì)論文集[C];2005年

2 盛劍鋒;;安徽財(cái)經(jīng)大學(xué)圖書館采編業(yè)務(wù)外包實(shí)踐與思考[A];安徽省高校圖工委文獻(xiàn)信息委員會(huì)2009年學(xué)術(shù)年會(huì)論文集[C];2009年

3 劉麗文;;企業(yè)業(yè)務(wù)外包的發(fā)展趨勢及主要模式[A];全國第七屆工業(yè)工程與企業(yè)信息化學(xué)術(shù)會(huì)議論文集[C];2003年

4 王凱;;業(yè)務(wù)外包環(huán)境下編目工作的現(xiàn)狀與發(fā)展[A];安徽省高校圖工委文獻(xiàn)信息委員會(huì)2009年學(xué)術(shù)年會(huì)論文集[C];2009年

5 黎強(qiáng);袁筠;;編輯業(yè)務(wù)外包及其利弊分析[A];中國編輯學(xué)會(huì)第十屆年會(huì)論文集[C];2005年

6 楊宏偉;;基于組織文化的飯店核心競爭力淺析[A];珠江三角洲經(jīng)濟(jì)發(fā)展與流通現(xiàn)代化研討會(huì)論文集[C];2005年

7 朱娜;;高校圖書館采編業(yè)務(wù)外包研究[A];和諧社會(huì)中的圖書館建設(shè)與發(fā)展——陜西省圖書館學(xué)會(huì)第六次科學(xué)討論會(huì)論文集[C];2007年

8 范體軍;常香云;樓高翔;;業(yè)務(wù)外包運(yùn)作管理研究進(jìn)展[A];第四屆（2009）中國管理學(xué)年會(huì)——運(yùn)作管理分會(huì)場論文集[C];2009年

9 范體軍;李宏余;常香云;;業(yè)務(wù)外包策略與外包關(guān)系研究[A];第八屆中國管理科學(xué)學(xué)術(shù)年會(huì)論文集[C];2006年

10 鐘胤卞;;銀行業(yè)務(wù)外包:為印刷行業(yè)帶來新商機(jī)[A];中國印刷業(yè)數(shù)字化發(fā)展策略論壇論文集[C];2005年

相關(guān)重要報(bào)紙文章 前10條

1 ;北京長城飯店經(jīng)營創(chuàng)新高[N];中國旅游報(bào);2003年

2 宛嚴(yán)勇;九寨溝規(guī)范旅游飯店經(jīng)營管理秩序[N];阿壩日報(bào);2009年

3 記者 馬豐友;2009年金昌飯店經(jīng)營效益創(chuàng)歷史之最[N];金昌日報(bào);2010年

4 記者 章琳;飯店文件資料歸檔走向規(guī)范化管理[N];江南游報(bào);2010年

5 本報(bào)記者 吳曉梅;未來業(yè)績走勢依然穩(wěn)健競爭壓力等問題或成飯店經(jīng)營主要阻力[N];中國旅游報(bào);2011年

6 楊晶;讓人喜憂參半的業(yè)務(wù)外包[N];中國財(cái)經(jīng)報(bào);2003年

7 梅新文;業(yè)務(wù)外包風(fēng)行　亞洲成為首選[N];中華工商時(shí)報(bào);2004年

8 侯明賢;創(chuàng)建特色文化飯店的三個(gè)維度[N];中國旅游報(bào);2011年

9 范彬;綜合服務(wù)項(xiàng)目與飯店經(jīng)營[N];中國旅游報(bào);2005年

10 裘寅;采購崗位何以大縮水[N];解放日報(bào);2003年

相關(guān)博士學(xué)位論文 前10條

1 徐姝;企業(yè)業(yè)務(wù)外包戰(zhàn)略運(yùn)作體系與方法研究[D];中南大學(xué);2004年

2 王建軍;業(yè)務(wù)外包決策模型研究[D];大連理工大學(xué);2006年

3 姚永明;基于木質(zhì)環(huán)境學(xué)理念的飯店客戶環(huán)境質(zhì)量研究與實(shí)踐[D];東北林業(yè)大學(xué);2012年

4 田新華;企業(yè)人力資源管理外包研究[D];廈門大學(xué);2009年

5 肖月強(qiáng);基于價(jià)值星系的超企業(yè)研究[D];西南財(cái)經(jīng)大學(xué);2006年

6 辛濤;系統(tǒng)優(yōu)化在提高中國飯店業(yè)核心競爭力中的研究與應(yīng)用[D];華南理工大學(xué);2003年

7 楊谷芳;基于成本與人本理念的信貸管理再造[D];湖南大學(xué);2006年

8 周麗虹;業(yè)務(wù)外包與企業(yè)績效[D];暨南大學(xué);2010年

9 甘衛(wèi)華;離岸軟件外包服務(wù)供應(yīng)鏈的研究[D];南昌大學(xué);2007年

10 邵魯寧;生產(chǎn)性服務(wù)外包管理研究[D];同濟(jì)大學(xué);2007年

相關(guān)碩士學(xué)位論文 前10條

1 張利;會(huì)議型飯店的業(yè)務(wù)外包運(yùn)用研究[D];東北財(cái)經(jīng)大學(xué);2010年

2 韓繼昌;網(wǎng)絡(luò)組織中業(yè)務(wù)外包的供應(yīng)商評估與運(yùn)作模式研究[D];天津大學(xué);2004年

3 李智;線路板組件外包模式研究[D];華中科技大學(xué);2008年

4 劉s，

本文編號：2141199