本文選題：桂林 + 會(huì)議旅游��； 參考：《廣西師范大學(xué)》2010年碩士論文

【摘要】： 一般來說,旅游活動(dòng)由旅游主體、旅游客體、旅游媒介三部分組成。旅游主體是指旅游者,旅游主體在旅游活動(dòng)中處于中心地位;旅游客體是指旅游對(duì)象,旅游對(duì)象包括了旅游資源和旅游設(shè)施;旅游媒介是指旅游業(yè),它是旅游主體和旅游客體聯(lián)系的紐帶。而會(huì)議旅游作為一項(xiàng)以會(huì)議為載體而開展的旅游活動(dòng),與一般的旅游活動(dòng)有聯(lián)系也有區(qū)別。聯(lián)系的是會(huì)議旅游作為一項(xiàng)專項(xiàng)旅游,具有旅游活動(dòng)的一般特征,如旅游異地性等;區(qū)別的是會(huì)議旅游除了是旅游活動(dòng)之外,更重要是它是因會(huì)議而引發(fā)的旅游活動(dòng)。因此,筆者認(rèn)為,一定程度上會(huì)議旅游活動(dòng)的旅游客體除了通常我們所講的旅游資源和旅游設(shè)施之外,還應(yīng)包括會(huì)議資源。一次會(huì)議旅游活動(dòng)的開展,除了受到一般旅游活動(dòng)所涉及的旅游者、旅游資源、旅游設(shè)施以及旅游業(yè)的影響外,其還受到會(huì)議資源的影響。而一般來說,會(huì)議的形成是受一地或者一國的經(jīng)濟(jì)、政治、安全以及對(duì)會(huì)議本身的配套設(shè)施、與會(huì)議相關(guān)的人力資源以及會(huì)議營銷等因素制約影響的。這意味著,并不是所有的地區(qū)或者國家都能直接產(chǎn)生會(huì)議資源。 桂林作為國際知名旅游城市,擁有豐富的旅游資源和發(fā)達(dá)的旅游業(yè),但其會(huì)議旅游發(fā)展卻一直處于“慢而不快”的現(xiàn)狀。本文運(yùn)用SWOT分析方法對(duì)桂林市會(huì)議旅游發(fā)展內(nèi)外部環(huán)境分析發(fā)現(xiàn),阻礙桂林會(huì)議旅游發(fā)展的重要因素即是桂林的會(huì)議資源貧乏。因此,如何解決桂林會(huì)議旅游資源貧乏的問題成為桂林市會(huì)議旅游發(fā)展成功與否的關(guān)鍵所在。筆者在國內(nèi)風(fēng)景城市杭州會(huì)議旅游發(fā)展模式的啟發(fā)下,結(jié)合桂林優(yōu)越的地理位置,認(rèn)為桂林應(yīng)充分運(yùn)用其優(yōu)越的地理位置從區(qū)域合作的角度思考會(huì)議旅游的發(fā)展。由此,筆者從區(qū)域合作的角度為桂林市會(huì)議旅游發(fā)展架構(gòu)了一個(gè)X合作區(qū)域,并在這個(gè)區(qū)域背景下從優(yōu)勢(shì)產(chǎn)業(yè)培養(yǎng)、區(qū)域內(nèi)企業(yè)單位間的合作、打造桂林會(huì)議旅游品牌、加強(qiáng)桂林會(huì)議旅游的宣傳、設(shè)立會(huì)議旅游協(xié)會(huì)部門、搭建會(huì)議旅游信息平臺(tái)等角度為桂林發(fā)展會(huì)議旅游提出了相應(yīng)的對(duì)策。 本文共分為五章: 第一章:導(dǎo)論。主要介紹選題的背景和意義、文章的研究目的和方法以及國內(nèi)外研究現(xiàn)狀。 第二章:相關(guān)理論基礎(chǔ),確定本文的理論研究基點(diǎn)和方向。 第三章:桂林市會(huì)議旅游發(fā)展問題研究。主要包括了風(fēng)景旅游城市杭州會(huì)議旅游發(fā)展模式分析和桂林市會(huì)議旅游發(fā)展SWOT分析。 第四章:區(qū)域合作下桂林市會(huì)議旅游發(fā)展的對(duì)策研究。從區(qū)域合作的角度為桂林市會(huì)議旅游發(fā)展架構(gòu)了一個(gè)X合作區(qū)域,并在這個(gè)區(qū)域背景下從優(yōu)勢(shì)產(chǎn)業(yè)培養(yǎng)、區(qū)域內(nèi)企業(yè)單位間的合作、打造桂林會(huì)議旅游品牌、加強(qiáng)桂林會(huì)議旅游的宣傳、設(shè)立會(huì)議旅游協(xié)會(huì)部門、搭建會(huì)議旅游信息平臺(tái)等角度為桂林發(fā)展會(huì)議旅游提出了相應(yīng)的對(duì)策。 第五章:區(qū)域合作下桂林市會(huì)議旅游發(fā)展研究結(jié)論與不足。 本文的主要?jiǎng)?chuàng)新之處在于: (1)有別于傳統(tǒng)上將會(huì)議旅游列入會(huì)展旅游等旅游項(xiàng)目下,本文將會(huì)議旅游區(qū)別于獎(jiǎng)勵(lì)、會(huì)展、商務(wù)等旅游類型,單獨(dú)對(duì)其進(jìn)行定義分析; (2)針對(duì)會(huì)議旅游是以會(huì)議為主要目的而開展的旅游活動(dòng),因此,本文從區(qū)域合作的角度就會(huì)議資源貧乏的會(huì)議旅游舉辦地如何開展會(huì)議旅游進(jìn)行了對(duì)策研究; (3)以國際知名城市桂林為例進(jìn)行了實(shí)證分析。
[Abstract]:Generally speaking, tourism is composed of three parts: the subject of tourism, the object of tourism and the medium of tourism. The subject of tourism refers to the tourist and the main body of the tourist in the central position of the tourist activities; the object of tourism refers to the object of tourism, the object of which includes the tourist resources and the tourist facilities; the tourist medium refers to the tourist industry, and it is the main and Tourist Tourist. The conference tourism, as a tourist activity carried by the conference as a carrier, is also different from the general tourist activities. The conference tourism is a special tour, which has the general characteristics of the tourism activities, such as the characteristic of the tourism, and the difference is that the conference tourism is more important than the tourist activities. If it is a tourist activity caused by the conference, the author believes that, to a certain extent, the tourist object of a conference tour should include the resources of the conference in addition to the usual tourist and tourist facilities. In addition to the impact of tourism facilities and tourism, it is also affected by the resources of the conference. In general, the formation of the meeting is influenced by the economic, political, security and supporting facilities for the conference itself, the human resources and conference marketing related to the meeting, which means that it is not all areas. Or countries can produce conference resources directly.
As an internationally famous tourist city, Guilin has rich tourism resources and developed tourism industry, but the development of its conference tourism has been in a "slow and unfast" situation. This paper uses the SWOT analysis method to find out the internal and external environment of the development of the conference tourism in Guilin City, which is an important factor that hinders the development of Guilin conference tourism. The conference resources are poor. Therefore, how to solve the problem of the poor tourist resources of the Guilin conference has become the key to the success of the development of the conference tourism in the city of Guilin. The author, inspired by the tourism development mode of the Hangzhou conference of the domestic scenic city, combined with the superior geographical location of Guilin, thinks that it should fully use its superior geographical location from the district. From the perspective of regional cooperation, the development of conference tourism is considered. From the point of view of regional cooperation, the author constructs a X cooperation area for the development of Guilin city conference tourism. Under the background of this region, it is trained from the advantage industry, the cooperation among the enterprises in the region, the brand of Guilin conference tour, the publicity of Guilin conference tourism, the establishment of the meeting. In view of the Tourism Association's department and the establishment of conference tourism information platform, this paper puts forward corresponding countermeasures for the Guilin development conference tourism.
This article is divided into five chapters.
The first chapter: introduction, mainly introduces the background and significance of the topic, the purpose and method of the study, and the current research situation at home and abroad.
The second chapter: related theoretical foundation, determines the theoretical research basis and direction of this article.
The third chapter: the research on the development of the Guilin conference tourism. It mainly includes the analysis of the tourism development model of the Hangzhou conference and the SWOT analysis of the development of the Guilin city conference tourism.
The fourth chapter: the countermeasure study of the development of the Guilin city conference tourism under regional cooperation. From the perspective of regional cooperation, a X cooperation area for the development of the Guilin city conference tourism is constructed, and under the background of this region, it is cultivated from the dominant industry, the cooperation among the enterprises in the region, the Guilin conference tourism brand is built, and the publicity of the tour of the conference is strengthened. The establishment of conference tourism association and the establishment of conference tourism information platform put forward corresponding countermeasures for Guilin development conference tourism.
The fifth chapter: the conclusions and shortcomings of Guilin's conference tourism development under regional cooperation.
The main innovations of this paper are as follows:
(1) it is different from the traditional conference tour in the exhibition tourism and other tourism items. This article distinguishes the conference tourism from the reward, exhibition, business and other types of tourism.
(2) the conference tourism is a tourist activity which is carried out with the main purpose of the conference. Therefore, from the perspective of regional cooperation, this paper makes a study on how to carry out the conference tourism in the conference tourism host where the conference resources are poor.
(3) an example of Guilin, a famous international city, is given.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：F592.7

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 史若琳;試論廣州旅游公共管理的現(xiàn)狀和完善[D];蘭州大學(xué);2012年

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本文編號(hào)：2107715