本文選題：旅游產(chǎn)業(yè) + 發(fā)展戰(zhàn)略��； 參考：《復(fù)旦大學(xué)》2010年碩士論文

【摘要】： 我國是一個旅游大國,旅游業(yè)發(fā)展?jié)摿薮�。要把潛力變成現(xiàn)實的生產(chǎn)力,需要建立一批實力雄厚,在國際上具有較強競爭能力的國家級和國際級大型國際化、集團化企業(yè)。通過組建集團,圍繞大型旅游集團培育中小企業(yè)關(guān)聯(lián)體,可以優(yōu)化配置、提高效率。同樣,飯店企業(yè)集團是21世紀(jì)飯店業(yè)國際競爭的主力軍,是宏觀調(diào)控的傳導(dǎo)點與作用點。 本文首先界定了旅游集團的內(nèi)涵,對旅游企業(yè)集團化和企業(yè)戰(zhàn)略進行理論分析,然后以中遠(yuǎn)博鰲為例,對大型旅游集團產(chǎn)業(yè)拓展戰(zhàn)略進行了實踐研究,對中遠(yuǎn)博鰲發(fā)展進行了外部環(huán)境分析和SWOT分析,得到了中遠(yuǎn)博鰲發(fā)展的旅游產(chǎn)業(yè)戰(zhàn)略框架構(gòu)想,即以博鰲亞洲論壇為平臺、成為具有高端品牌的商務(wù)會展與專業(yè)酒店服務(wù)提供商。并從打造中遠(yuǎn)博鰲大型旅游集團,鑄造中遠(yuǎn)博鰲系列品牌,實現(xiàn)主營業(yè)務(wù)的專業(yè)化與規(guī)模化,推進中遠(yuǎn)博鰲的資本運作,具體策略與措施,風(fēng)險防范等方面提出了中遠(yuǎn)博鰲旅游產(chǎn)業(yè)戰(zhàn)略實施以及從組織運營、人力資源管理、財務(wù)管理、內(nèi)部控制、營銷管理方面提出了戰(zhàn)略保障。 本文研究的目的是幫助中遠(yuǎn)博鰲實現(xiàn)以下戰(zhàn)略目標(biāo)：①塑造全球聞名的商務(wù)會展與旅游服務(wù)品牌；②建設(shè)國際水準(zhǔn)的專業(yè)經(jīng)營管理團隊；③創(chuàng)建擁有全球網(wǎng)絡(luò)的、國際知名、行業(yè)領(lǐng)先的商務(wù)會展和旅游服務(wù)集團公司。 本文研究的意義是：結(jié)合戰(zhàn)略指導(dǎo)思想、戰(zhàn)略原則以及核心競爭能力的分析,實現(xiàn)中遠(yuǎn)博鰲戰(zhàn)略定位——以博鰲亞洲論壇為平臺、具有高端品牌的商務(wù)會展與旅游服務(wù)商(集團)。
[Abstract]:Our country is a big tourist country, the development potential of tourism is huge. In order to turn the potential into real productivity, it is necessary to set up a group of large internationalized and collectivized enterprises with strong competitive power in the world. By setting up groups and cultivating related bodies of small and medium-sized enterprises around large tourism groups, we can optimize allocation and improve efficiency. Similarly, hotel enterprise group is the main force of international competition in hotel industry in the 21 st century, and the transmission point and application point of macro-control. In this paper, the connotation of tourism group is defined, and the theoretical analysis of tourism enterprise collectivization and enterprise strategy is carried out. Then, taking COSCO Boao as an example, the paper makes a practical study on the industrial development strategy of large tourism group. Based on the external environment analysis and SWOT analysis of COSCO Boao's development, the strategic framework of COSCO Boao's tourism industry is proposed, which is based on the Boao Forum for Asia. Become a high-end brand of business exhibition and professional hotel service provider. And from building COSCO Boao large-scale tourism group, casting Cosco Boao series brand, realizing the specialization and scale of the main business, promoting COSCO Boao's capital operation, concrete strategies and measures, The paper puts forward the implementation of COSCO Boao tourism industry strategy from the aspects of organization operation, human resource management, financial management, internal control and marketing management. The purpose of this paper is to help COSCO Boao achieve the following strategic goal: 1: 1 to shape the world-famous business exhibition and tourism service brand: building a professional management team of international standards. Industry-leading business exhibition and tourism services group company. The significance of this study is to realize COSCO's Boao strategic positioning, which is based on the Boao Forum for Asia, based on the analysis of strategic guiding ideology, strategic principles and core competitiveness. With high-end brand of business exhibition and tourism service providers (groups).
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F592.7

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 黃拓;紅星會展公司發(fā)展戰(zhàn)略研究[D];中南大學(xué);2011年

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本文編號：2063387