本文選題：鄭州 + 參展商�。� 參考：《廣西大學(xué)》2014年碩士論文

【摘要】：國家改革開放以來,旅游逐漸成為中國大眾休閑生活的重要內(nèi)容,旅游市場得以飛速發(fā)展,旅游相關(guān)研究成為學(xué)者關(guān)注的熱點(diǎn)。參展商——作為會展旅游的重要組成部分,對他們的消費(fèi)行為特征進(jìn)行分析,有助于豐富會展旅游理論、充實(shí)會展旅游實(shí)證分析。它能讓旅游相關(guān)部門更準(zhǔn)確地把握參展商的旅游消費(fèi)特征,出臺有利于參展商出游的政策、鼓勵(lì)其參與到會展旅游活動中來,促使旅游相關(guān)企業(yè)開發(fā)更有針對性的產(chǎn)品和服務(wù)。 本文對會展旅游和消費(fèi)者行為學(xué)的相關(guān)文獻(xiàn)進(jìn)行了綜述,對其概念進(jìn)行了辨析,在此基礎(chǔ)上提出本文的理論基礎(chǔ)。通過去會展現(xiàn)場實(shí)地調(diào)研的方式得到數(shù)據(jù),再借助于會展旅游、消費(fèi)者行為學(xué)、統(tǒng)計(jì)學(xué)等相關(guān)理論,以市場調(diào)查報(bào)告的方式闡述整個(gè)過程和結(jié)論。 本文以鄭州旅游目的地參展商群體作為研究對象,針對這一特定群體的旅游消費(fèi)行為展開基礎(chǔ)研究,對其人口基本特征、參展商旅游態(tài)度、旅游動機(jī)、旅游偏好和參展商旅游景區(qū)偏好差異五個(gè)方面來分析。 通過本次調(diào)查研究發(fā)現(xiàn)：鄭州參展商對旅游的態(tài)度非常積極,鄭州會展旅游潛力巨大；但是參展商對于河南的認(rèn)知有很多評價(jià)一般或不好的地方,這說明鄭州會展旅游發(fā)展處于初級階段；參展商的旅游動機(jī)各有不同,總體而言,參展商旅游動機(jī)是通過旅游達(dá)到休閑和學(xué)習(xí)的目的；影響參展商旅游的主要因素是展會效果和展后在鄭州停留的時(shí)間充裕程度,他們的消費(fèi)能力很強(qiáng),屬于商務(wù)性質(zhì)的旅游者。 針對本次市場調(diào)查的結(jié)果,本章在改善參展商的旅游態(tài)度、旅游動機(jī)和旅游偏好方面提出建議,主要是提升河南會展旅游的軟環(huán)境,提升鄭州會展業(yè)的發(fā)展速度,提升河南旅游企業(yè)的服務(wù)水平和深度開發(fā)現(xiàn)有的旅游資源。
[Abstract]:Since the reform and opening to the outside world, tourism has gradually become an important part of the leisure life of Chinese people. Tourism market has developed rapidly, and tourism related research has become a hot topic for scholars. Exhibitors, as an important part of mice tourism, analyze their consumption behavior characteristics, which is helpful to enrich the theory of mice tourism and enrich the empirical analysis of mice tourism. It can make the tourism related departments grasp the tourism consumption characteristics of exhibitors more accurately, introduce the policy in favor of exhibitors' travel, encourage them to participate in the exhibition tourism activities, and urge tourism related enterprises to develop more targeted products and services. This paper summarizes the related literature on mice tourism and consumer behavior, differentiates and analyzes its concept, and puts forward the theoretical basis of this paper. Through the field investigation of the exhibition site to obtain the data, then with the help of exhibition tourism, consumer behavior, statistics and other related theories, with the way of market research report to explain the whole process and conclusions. This paper takes the exhibitors of Zhengzhou tourist destination as the research object, carries out the basic research on the tourism consumption behavior of this particular group, analyzes the basic characteristics of the population, the exhibitors' tourism attitude, and the tourism motivation. The difference between tourist preference and exhibitor's preference is analyzed in five aspects. Through this investigation, it is found that Zhengzhou exhibitors have a very positive attitude towards tourism, Zhengzhou exhibition tourism has great potential, but exhibitors have a lot of general or bad comments on Henan's cognition. This shows that the development of exhibition tourism in Zhengzhou is at the primary stage, the exhibitors have different tourist motives, and generally speaking, the exhibitors' tourism motivation is to achieve the purpose of leisure and study through tourism. The main factors affecting exhibitors' travel are the effect of exhibition and the sufficient time after the exhibition. They have strong consumption power and belong to the nature of business tourists. According to the results of this market survey, this chapter puts forward some suggestions on improving the exhibitors' tourism attitude, tourism motivation and tourism preference, mainly to promote the soft environment of exhibition tourism in Henan Province, and to promote the development speed of Zhengzhou convention and exhibition industry. Enhance the service level of Henan tourism enterprises and develop existing tourism resources in depth.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7;F713.7

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