本文選題：媒體 + 平臺經(jīng)濟��； 參考：《青年記者》2013年09期

【摘要】：正提到傳統(tǒng)媒體的發(fā)展模式,常會提到"二次售賣"、"注意力經(jīng)濟"、"影響力經(jīng)濟"等概念。本期專題,以"平臺經(jīng)濟"為切入點,探討傳統(tǒng)媒體經(jīng)營發(fā)展的新思維。傳統(tǒng)媒體發(fā)展平臺經(jīng)濟有多個層次,第一個層次是繼續(xù)挖掘傳統(tǒng)媒體本身的媒體平臺價值;第二個層次是構(gòu)建會展、車展、房展等實地交易平臺;第三個層次是依托互聯(lián)網(wǎng),發(fā)展虛擬的網(wǎng)上平臺……傳統(tǒng)媒體轉(zhuǎn)變線性的經(jīng)營模式和粗放的發(fā)展
[Abstract]:Referring to the development mode of traditional media, the concepts of "secondary sale", "attention economy" and "influence economy" are often mentioned. This issue, with "platform economy" as the breakthrough point, discusses the new thinking of traditional media management and development. The economy of the traditional media development platform has many levels. The first level is to continue to tap the media platform value of the traditional media itself; the second level is to build a field trading platform such as exhibition, auto show, housing exhibition and so on; the third level is to rely on the Internet. Develop virtual online platform. Transformation of Linear Management Mode and extensive Development of traditional Media
【分類號】：G206
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本文編號：2027408