本文選題：商務(wù)旅行 + 商務(wù)旅行市場　； 參考：《華東師范大學》2010年碩士論文

【摘要】： 商務(wù)旅行是近年發(fā)展最快的旅游項目之一。作為旅游業(yè)新近細分的一個市場,已為越來越多的機構(gòu)所關(guān)注,它必將為我國旅游業(yè)的發(fā)展帶來新的契機。本文主要通過對商務(wù)旅行市場的認識及研究,展示了這一旅游行業(yè)新興市場現(xiàn)狀、發(fā)展趨勢及可能帶來的經(jīng)濟利益。 本文首先通過對商務(wù)旅行市場的概念、特點、與休閑市場的差異性及細分市場的意義、作用描述,來闡明已然遍布全球的商務(wù)旅行,在增強商務(wù)旅行市場和提高旅行效率方面所扮演的重要角色。 其次,針對21世紀的商務(wù)旅行兩大主要組成部分個人商務(wù)旅行和“MICE”即(Meeting(會議)、Incentive(獎勵旅游)、Conference(大型企業(yè)會議)、Exhibition(活動展覽))分析,并對商旅與休閑相結(jié)合的這一趨勢的深入探討。提出了涉及到差旅管理行業(yè)準入原則;差旅管理模式;購買者、中間商、供應商三者之間的關(guān)系;MICE的國際化接軌及商務(wù)與休閑旅游的發(fā)展趨勢等一系列問題和存在的差距。作為剛起步不久尚處于成長期的國內(nèi)商務(wù)旅行市場所極為關(guān)注的課題,闡述了自己的見解。同時對于商務(wù)旅行市場的周期性也作了總結(jié)性的分析。 在深刻理解了商務(wù)旅行的概念和特點后,我們又熟悉了該市場的組成及商旅在旅游市場的重要角色。最后,本文就經(jīng)濟大環(huán)境下商務(wù)旅行的運作;如何跳出面對大環(huán)境政策的變化、市場內(nèi)部的激烈挑戰(zhàn)等一系列發(fā)展問題,以全新的角度論述了市場的機遇和前景。相信我國的商務(wù)旅游,必然會在大力發(fā)展教育和科技的背景下,因地區(qū)性、全國性和國際性的學術(shù)交流活動與日俱增而興旺發(fā)達。而作為中國的商務(wù)旅行,必將成為企業(yè)的一種有效管理工具以及企業(yè)之間、企業(yè)和客戶之間溝通感情、合作交流的一種新型方式,其巨大潛力也必將受到各方關(guān)注。相比國外相對成熟的市場,我們定會用更少的時間培育市場,跟上了國際的腳步。
[Abstract]:Business travel is one of the fastest growing tourism projects in recent years. As a newly subdivided market of tourism, more and more organizations pay attention to it, which will bring new opportunities for the development of tourism in China. This article mainly through the understanding and the research to the business travel market, has demonstrated this traveling profession emerging market present situation, the development tendency and the possible economic benefit. In this paper, the concept and characteristics of the business travel market, the difference between the business travel market and the leisure market, and the significance and function of the subdivision market are described to illustrate the business travel that has already spread all over the world. Plays an important role in enhancing the business travel market and improving travel efficiency. Secondly, this paper analyzes the two major components of business travel in the 21st century, personal business travel and "MICE", that is, "meeting" (incentive tourism) and exhibition (exhibition), and probes into the trend of the combination of business travel and leisure. This paper puts forward a series of problems and gaps concerning the access principle of travel management industry, the mode of travel management, the relationship among buyers, middlemen and suppliers, the internationalization of mice and the development trend of business and leisure tourism. As a subject of great concern in the domestic business travel market, which is still in its early stage of development, this paper expounds its own views. At the same time, the periodicity of the business travel market is also summarized. After a deep understanding of the concept and characteristics of business travel, we are familiar with the composition of the market and the important role of business travel in the tourism market. Finally, this paper discusses the opportunities and prospects of the market from a new perspective on a series of development issues, such as the operation of business travel under the economic environment, how to jump out of the changes of the general environmental policies and the fierce challenges within the market. It is believed that under the background of vigorously developing education and science and technology, China's business tourism will flourish with the increasing number of regional, national and international academic exchanges. As a kind of business travel in China, it will become an effective management tool and a new way of communication and cooperation between enterprises, enterprises and customers, and its great potential will be concerned by all parties. Compared with the relatively mature foreign market, we will spend less time to cultivate the market, keeping up with the pace of the international.
【學位授予單位】：華東師范大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：F592

【共引文獻】

相關(guān)期刊論文 前10條

1 楊佩群;;汕頭市會展旅游SWOT分析與對策[J];邊疆經(jīng)濟與文化;2010年02期

2 余向平;;會展產(chǎn)業(yè)鏈的結(jié)構(gòu)及其產(chǎn)業(yè)延展效應[J];商業(yè)研究;2008年08期

3 鄭凌燕;;基于SWOT分析的會展旅游之對策研究——以浙江寧波為例[J];商業(yè)研究;2008年08期

4 陳獻勇;;會展企業(yè)提升核心競爭力對策研究[J];商業(yè)研究;2010年05期

5 蔡梅良;;探析中國早期會展活動的歷史價值[J];船山學刊;2008年03期

6 蔡梅良;;南岳廟會文化的旅游價值研究[J];船山學刊;2009年04期

7 林愛平;付建麗;;廈門市會展旅游業(yè)發(fā)展研究[J];閩江學院學報;2008年01期

8 王冬梅;;大連會展業(yè)發(fā)展優(yōu)勢及未來發(fā)展對策淺析[J];北方經(jīng)貿(mào);2008年01期

9 張劍烽;;企業(yè)、媒體和廣告公司博弈模式的歷史變化研究[J];廣告大觀(理論版);2007年04期

10 馬軼紅;;公益事業(yè)關(guān)聯(lián)營銷探析——基于北京消費者的調(diào)查研究[J];廣告大觀(理論版);2007年04期

，

本文編號：1892769