本文選題：商務(wù)旅行 + 商務(wù)旅行市場(chǎng)��； 參考：《華東師范大學(xué)》2010年碩士論文

【摘要】： 商務(wù)旅行是近年發(fā)展最快的旅游項(xiàng)目之一。作為旅游業(yè)新近細(xì)分的一個(gè)市場(chǎng),已為越來(lái)越多的機(jī)構(gòu)所關(guān)注,它必將為我國(guó)旅游業(yè)的發(fā)展帶來(lái)新的契機(jī)。本文主要通過(guò)對(duì)商務(wù)旅行市場(chǎng)的認(rèn)識(shí)及研究,展示了這一旅游行業(yè)新興市場(chǎng)現(xiàn)狀、發(fā)展趨勢(shì)及可能帶來(lái)的經(jīng)濟(jì)利益。 本文首先通過(guò)對(duì)商務(wù)旅行市場(chǎng)的概念、特點(diǎn)、與休閑市場(chǎng)的差異性及細(xì)分市場(chǎng)的意義、作用描述,來(lái)闡明已然遍布全球的商務(wù)旅行,在增強(qiáng)商務(wù)旅行市場(chǎng)和提高旅行效率方面所扮演的重要角色。 其次,針對(duì)21世紀(jì)的商務(wù)旅行兩大主要組成部分個(gè)人商務(wù)旅行和“MICE”即(Meeting(會(huì)議)、Incentive(獎(jiǎng)勵(lì)旅游)、Conference(大型企業(yè)會(huì)議)、Exhibition(活動(dòng)展覽))分析,并對(duì)商旅與休閑相結(jié)合的這一趨勢(shì)的深入探討。提出了涉及到差旅管理行業(yè)準(zhǔn)入原則;差旅管理模式;購(gòu)買(mǎi)者、中間商、供應(yīng)商三者之間的關(guān)系;MICE的國(guó)際化接軌及商務(wù)與休閑旅游的發(fā)展趨勢(shì)等一系列問(wèn)題和存在的差距。作為剛起步不久尚處于成長(zhǎng)期的國(guó)內(nèi)商務(wù)旅行市場(chǎng)所極為關(guān)注的課題,闡述了自己的見(jiàn)解。同時(shí)對(duì)于商務(wù)旅行市場(chǎng)的周期性也作了總結(jié)性的分析。 在深刻理解了商務(wù)旅行的概念和特點(diǎn)后,我們又熟悉了該市場(chǎng)的組成及商旅在旅游市場(chǎng)的重要角色。最后,本文就經(jīng)濟(jì)大環(huán)境下商務(wù)旅行的運(yùn)作;如何跳出面對(duì)大環(huán)境政策的變化、市場(chǎng)內(nèi)部的激烈挑戰(zhàn)等一系列發(fā)展問(wèn)題,以全新的角度論述了市場(chǎng)的機(jī)遇和前景。相信我國(guó)的商務(wù)旅游,必然會(huì)在大力發(fā)展教育和科技的背景下,因地區(qū)性、全國(guó)性和國(guó)際性的學(xué)術(shù)交流活動(dòng)與日俱增而興旺發(fā)達(dá)。而作為中國(guó)的商務(wù)旅行,必將成為企業(yè)的一種有效管理工具以及企業(yè)之間、企業(yè)和客戶之間溝通感情、合作交流的一種新型方式,其巨大潛力也必將受到各方關(guān)注。相比國(guó)外相對(duì)成熟的市場(chǎng),我們定會(huì)用更少的時(shí)間培育市場(chǎng),跟上了國(guó)際的腳步。
[Abstract]:Business travel is one of the fastest growing tourism projects in recent years. As a newly subdivided market of tourism, more and more organizations pay attention to it, which will bring new opportunities for the development of tourism in China. This article mainly through the understanding and the research to the business travel market, has demonstrated this traveling profession emerging market present situation, the development tendency and the possible economic benefit. In this paper, the concept and characteristics of the business travel market, the difference between the business travel market and the leisure market, and the significance and function of the subdivision market are described to illustrate the business travel that has already spread all over the world. Plays an important role in enhancing the business travel market and improving travel efficiency. Secondly, this paper analyzes the two major components of business travel in the 21st century, personal business travel and "MICE", that is, "meeting" (incentive tourism) and exhibition (exhibition), and probes into the trend of the combination of business travel and leisure. This paper puts forward a series of problems and gaps concerning the access principle of travel management industry, the mode of travel management, the relationship among buyers, middlemen and suppliers, the internationalization of mice and the development trend of business and leisure tourism. As a subject of great concern in the domestic business travel market, which is still in its early stage of development, this paper expounds its own views. At the same time, the periodicity of the business travel market is also summarized. After a deep understanding of the concept and characteristics of business travel, we are familiar with the composition of the market and the important role of business travel in the tourism market. Finally, this paper discusses the opportunities and prospects of the market from a new perspective on a series of development issues, such as the operation of business travel under the economic environment, how to jump out of the changes of the general environmental policies and the fierce challenges within the market. It is believed that under the background of vigorously developing education and science and technology, China's business tourism will flourish with the increasing number of regional, national and international academic exchanges. As a kind of business travel in China, it will become an effective management tool and a new way of communication and cooperation between enterprises, enterprises and customers, and its great potential will be concerned by all parties. Compared with the relatively mature foreign market, we will spend less time to cultivate the market, keeping up with the pace of the international.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類(lèi)號(hào)】：F592

【共引文獻(xiàn)】

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