本文選題：會展業(yè) + 北京市��； 參考：《企業(yè)導(dǎo)報》2016年02期

【摘要】：北京市會展業(yè)的規(guī)模不斷擴大,與國內(nèi)城市相比發(fā)展較快,通過對北京市會展業(yè)發(fā)展現(xiàn)狀的了解,分析北京市會展業(yè)在發(fā)展過程中出現(xiàn)的問題和困難,提出設(shè)立專門的管理機構(gòu)對會展行業(yè)進行管理和協(xié)調(diào),加強專業(yè)人才的培養(yǎng),提高行業(yè)整體的服務(wù)水平,建立大型會展場館緩解會展場地緊張的問題,保護現(xiàn)有會展品牌防止品牌外流,并積極擴展國際業(yè)務(wù)等途徑促進北京會展業(yè)發(fā)展的對策和建議。
[Abstract]:The scale of Beijing's convention and exhibition industry is constantly expanding and developing faster than that of domestic cities. Through the understanding of the current situation of the development of Beijing's convention and exhibition industry, the problems and difficulties in the development of Beijing's convention and exhibition industry are analyzed. It is proposed to set up a special management body to manage and coordinate the exhibition industry, strengthen the training of professional talents, improve the overall service level of the industry, and establish large exhibition venues to alleviate the problems of meeting and exhibition site tension. The countermeasures and suggestions of protecting the existing exhibition brands to prevent brand outflow and actively expanding international business to promote the development of Beijing convention and exhibition industry.
【作者單位】： 北京信息科技大學(xué);
【基金】：市教委“PXM2015_014224_000050 本科生培養(yǎng)-大學(xué)生科研訓(xùn)練(市級)”經(jīng)費支持
【分類號】：F713.83

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