本文選題：株洲市　切入點(diǎn)：會(huì)展業(yè)　出處：《湖南工業(yè)大學(xué)》2012年碩士論文

【摘要】：會(huì)展業(yè)作為一種重要的服務(wù)業(yè)，具有經(jīng)濟(jì)帶動(dòng)性強(qiáng)、環(huán)境污染小，提高城市影響力作用顯著的特點(diǎn)，因而受到了各個(gè)國家、地區(qū)和城市的歡迎與重視。株洲市作為長株潭城市群“兩型”社會(huì)建設(shè)綜合配套改革實(shí)驗(yàn)區(qū)的重要一極，大力發(fā)展會(huì)展業(yè)勢(shì)在必行。本文首先從總體特征、展覽會(huì)情況、大型會(huì)議情況、重大節(jié)會(huì)情況、支撐服務(wù)體系情況，以及外出參展辦展情況六個(gè)方面系統(tǒng)分析了株洲會(huì)展業(yè)發(fā)展現(xiàn)狀。然后，運(yùn)用SWOT分析，深入剖析了株洲會(huì)展業(yè)的優(yōu)劣勢(shì)以及機(jī)遇和挑戰(zhàn)，指出株洲市會(huì)展業(yè)發(fā)展的優(yōu)勢(shì)在于株洲近年來經(jīng)濟(jì)持續(xù)快速發(fā)展，有了一定的經(jīng)濟(jì)規(guī)模，同時(shí)自然和人文景觀豐富，地理交通條件優(yōu)越等；劣勢(shì)在于管理機(jī)構(gòu)不健全，會(huì)展業(yè)關(guān)系未理順，基礎(chǔ)設(shè)施不完善，會(huì)展形態(tài)單一，，缺乏有影響的會(huì)展品牌，會(huì)展業(yè)人才少而不精等；機(jī)遇在于國家經(jīng)濟(jì)轉(zhuǎn)型，消費(fèi)結(jié)構(gòu)調(diào)整，兩型社會(huì)建設(shè)，城市產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化提供了良好的發(fā)展環(huán)境；威脅在于會(huì)展行業(yè)競(jìng)爭(zhēng)日益激烈，周邊城市會(huì)展業(yè)發(fā)展擠壓發(fā)展空間。最后，提出了堅(jiān)持三個(gè)結(jié)合的發(fā)展思路，即政府引導(dǎo)與市場(chǎng)運(yùn)作相結(jié)合，塑造品牌與特優(yōu)產(chǎn)業(yè)相結(jié)合，硬件建設(shè)與軟件建設(shè)相結(jié)合。并提出了高度重視會(huì)展業(yè)發(fā)展、建立組織體系、制定扶持政策、培育專業(yè)公司、加大展館建設(shè)、打造特色品牌、加大人才引進(jìn)與培養(yǎng)等促進(jìn)株洲會(huì)展業(yè)發(fā)展的對(duì)策。
[Abstract]:As an important service industry, convention and exhibition industry has the characteristics of strong economic belt, small environmental pollution and remarkable effect of improving city influence. Therefore, it has been welcomed and valued by all countries, regions and cities.Zhuzhou is an important pole of the "two types" social construction of Changsha-Zhuzhou-Xiangtan urban agglomeration, so it is imperative to develop the exhibition industry vigorously.Firstly, this paper systematically analyzes the present situation of Zhuzhou exhibition industry from the following six aspects: general characteristics, exhibition situation, large conference situation, major festival meeting situation, support service system and exhibitor exhibition situation.Then, using SWOT analysis, this paper analyzes the advantages and disadvantages, opportunities and challenges of Zhuzhou exhibition industry, and points out that the advantage of Zhuzhou exhibition industry development lies in Zhuzhou's sustained and rapid economic development in recent years, with a certain economic scale.At the same time, the natural and cultural landscape is rich, the geographical transportation conditions are superior, the disadvantages lie in the unsound management organization, the unstraightened relationship between convention and exhibition industry, the imperfect infrastructure, the single form of exhibition and exhibition, and the lack of influential exhibition brands.The opportunity lies in the transformation of national economy, the adjustment of consumption structure, the construction of two-oriented society and the optimization of urban industrial structure, which provides a good environment for development; the threat lies in the increasingly fierce competition in the exhibition industry.The development of the exhibition industry in the surrounding cities squeezes the development space.Finally, the author puts forward three development ideas, that is, the combination of government guidance and market operation, the combination of brand building and special industry, and the combination of hardware construction and software construction.It also puts forward some countermeasures to promote the development of Zhuzhou exhibition industry, such as attaching great importance to the development of exhibition industry, establishing organization system, formulating supporting policies, cultivating professional companies, increasing the construction of exhibition halls, creating characteristic brands, increasing the introduction and training of talents, and so on.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F713.83

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