本文選題：利益相關(guān)者理論　切入點(diǎn)：會(huì)展　出處：《西安外國語大學(xué)》2014年碩士論文

【摘要】：從1851年倫敦的“水晶宮世界博覽會(huì)”到2010年的上海博覽會(huì)，從1896年希臘雅典舉辦的第一屆現(xiàn)代奧運(yùn)會(huì)到2012年倫敦奧運(yùn)會(huì)，我們總可以從中發(fā)現(xiàn)會(huì)展與城市密不可分的關(guān)系。一方面，飛速發(fā)展的城市化進(jìn)程促使了會(huì)展發(fā)生質(zhì)的變化，尤其是城市為會(huì)展提供了發(fā)展的必要條件；另一方面，會(huì)展的舉辦又為城市的發(fā)展注入了新的活力，促進(jìn)城市的發(fā)展。會(huì)展與城市，從會(huì)展活動(dòng)出現(xiàn)之日起，，就有著密不可分的互動(dòng)關(guān)系。 所以本文選題為會(huì)展與城市的互動(dòng)研究，又因?yàn)樽鳛槿A中地區(qū)經(jīng)濟(jì)、文化交流中心的武漢具備良好的會(huì)展業(yè)發(fā)展條件，會(huì)展業(yè)的發(fā)展水平卻相對(duì)落后,發(fā)展過程中暴露的問題也越來越多，所以武漢會(huì)展的發(fā)展需要引起更多業(yè)內(nèi)相關(guān)人士、學(xué)者的重視和研究。本文在“會(huì)展與城市互動(dòng)”研究的基礎(chǔ)上構(gòu)建了會(huì)展與武漢城市互動(dòng)模型，為武漢會(huì)展發(fā)展提供了理論基礎(chǔ)，在一定程度上填補(bǔ)了互動(dòng)研究領(lǐng)域的空白。 本文一共包括五個(gè)方面的內(nèi)容：第一章為緒論，介紹了選題背景、研究意義、研究方法及框架；第二章介紹了會(huì)展相關(guān)基礎(chǔ)理論及會(huì)展業(yè)相關(guān)文獻(xiàn)綜述，主要包括對(duì)相關(guān)概念的認(rèn)識(shí)和界定、會(huì)展特點(diǎn)功能的介紹以及國內(nèi)外會(huì)展業(yè)的研究進(jìn)展；第三章是本文的主體部分，主要是以利益相關(guān)者理論及其在會(huì)展領(lǐng)域的應(yīng)用為基礎(chǔ)，界定會(huì)展利益相關(guān)者及其權(quán)益，從而進(jìn)一步研究會(huì)展與城市的互動(dòng)關(guān)系及模式；第四章是實(shí)證研究部分，以武漢會(huì)展為例，基于前文的研究結(jié)論，深度剖析會(huì)展業(yè)與武漢這座城市的互動(dòng)關(guān)系，為武漢會(huì)展業(yè)的發(fā)展實(shí)踐提供理論依據(jù)；第五章是本文的結(jié)論部分，主要是對(duì)全文的總結(jié)，包括文章創(chuàng)新之處與不足，以及理論對(duì)實(shí)踐的指導(dǎo)意義。
[Abstract]:From the Crystal Palace World Expo in London in 1851 to the Shanghai Expo in 2010, from the first Modern Olympic Games in Athens, Greece, in 1896 to the London Olympics in 2012, On the one hand, the rapid development of urbanization promotes the qualitative change of mice, especially the city provides the necessary conditions for the development of exhibition; on the other hand, The holding of exhibition and exhibition has injected new vitality into the development of the city and promoted the development of the city. Therefore, this thesis is about the interaction between exhibition and city, and because Wuhan, as the economic and cultural exchange center of central China, has good conditions for the development of exhibition industry, the level of development of exhibition industry is relatively backward. More and more problems have been exposed in the course of development. Therefore, the development of Wuhan Convention and Exhibition needs to arouse more relevant people in the industry. Based on the study of "the interaction between exhibition and city", this paper constructs the model of the interaction between exhibition and Wuhan city, which provides a theoretical basis for the development of Wuhan exhibition, and to some extent fills up the blank in the field of interaction research. This paper includes five aspects: the first chapter is the introduction, which introduces the background, significance, research methods and framework of the topic; the second chapter introduces the exhibition related basic theory and exhibition industry related literature review. The third chapter is the main part of this paper, which is based on stakeholder theory and its application in the exhibition field. Define the exhibition stakeholders and their rights and interests, so as to further study the interaction between the exhibition and the city and the model; the fourth chapter is the empirical research part, taking Wuhan exhibition as an example, based on the previous research conclusions, Deeply analyze the interactive relationship between exhibition industry and Wuhan city, and provide the theoretical basis for the development practice of Wuhan exhibition industry. The fifth chapter is the conclusion of this paper, which mainly summarizes the full text, including the innovation of the article and its shortcomings. And the guiding significance of theory to practice.
【學(xué)位授予單位】：西安外國語大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.27;F713.83

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