本文選題：旅游產(chǎn)業(yè)　切入點(diǎn)：創(chuàng)新發(fā)展　出處：《武漢大學(xué)》2011年博士論文　論文類型：學(xué)位論文

【摘要】：旅游業(yè)被并稱為“朝陽產(chǎn)業(yè)”。由于其產(chǎn)業(yè)關(guān)聯(lián)度高、綜合帶動(dòng)性強(qiáng)、輻射牽引力大、污染小,是全球發(fā)展最迅速的產(chǎn)業(yè)之一。旅游業(yè)的發(fā)展對(duì)提高人民生活水平、增加外匯收入、促進(jìn)就業(yè)、優(yōu)化產(chǎn)業(yè)結(jié)構(gòu)起著重要作用。發(fā)展旅游業(yè)不僅有巨大的經(jīng)濟(jì)效益,也有明顯的社會(huì)效益和文化效益。 在全球旅游產(chǎn)業(yè)快速發(fā)展的同時(shí),亞太地區(qū)正成為世界旅游熱點(diǎn)地區(qū)之一。作為亞太地區(qū)最重要的旅游目的地之一,中國(guó)的旅游業(yè)在改革開放后得到了快速發(fā)展,旅游業(yè)的國(guó)際競(jìng)爭(zhēng)力得到了大幅度提高。中國(guó)已經(jīng)實(shí)現(xiàn)了從亞洲旅游大國(guó)到世界旅游大國(guó)的轉(zhuǎn)變,開始邁入建設(shè)世界旅游強(qiáng)國(guó)的進(jìn)程,中國(guó)旅游業(yè)發(fā)展前景十分廣闊。隨著中國(guó)經(jīng)濟(jì)的進(jìn)一步發(fā)展,中國(guó)人均收入將達(dá)到中等發(fā)達(dá)國(guó)家的水平,旅游消費(fèi)需求將大幅提升,這是旅游業(yè)持續(xù)興旺發(fā)展的動(dòng)力,中國(guó)旅游業(yè)將繼續(xù)保持高速增長(zhǎng)。風(fēng)景名勝區(qū)要滿足旅游者的需要,在各風(fēng)景名勝區(qū)間的競(jìng)爭(zhēng)中取得競(jìng)爭(zhēng)優(yōu)勢(shì),必須從規(guī)劃、開發(fā)、管理等各方面全面提升競(jìng)爭(zhēng)力。 桂林市擁有良好的基礎(chǔ)條件和巨大的發(fā)展?jié)摿?在我國(guó)區(qū)域發(fā)展格局中具有重要地位。桂林是著名國(guó)際旅游城市和中國(guó)歷史文化名城,首批中國(guó)優(yōu)秀旅游城市,世界旅游組織首推的中國(guó)四大旅游目的地城市之一�！肮鹆稚剿滋煜隆�,以山青、水秀、洞奇、石美“四絕”美譽(yù)世界,是中國(guó)自然風(fēng)光的典型代表和經(jīng)典品牌。旅游業(yè)是桂林最具優(yōu)勢(shì)、最具發(fā)展?jié)摿Φ漠a(chǎn)業(yè)。2009年國(guó)家從戰(zhàn)略層面對(duì)我國(guó)旅游業(yè)綜合改革進(jìn)行部署,提出構(gòu)建“一省一島一市”的格局,桂林市成為國(guó)家旅游綜合改革試驗(yàn)區(qū),是目前全國(guó)唯一一個(gè)建設(shè)國(guó)家旅游綜合改革試驗(yàn)區(qū)的地級(jí)城市。在綜合改革、旅游帶動(dòng)經(jīng)濟(jì)社會(huì)發(fā)展方面可以充分發(fā)揮整體優(yōu)勢(shì),為全國(guó)提供示范。桂林旅游業(yè)經(jīng)過30多年的發(fā)展,已經(jīng)發(fā)展形成最具城市優(yōu)勢(shì)、最具品牌效應(yīng)、最具社會(huì)競(jìng)爭(zhēng)力和最具發(fā)展?jié)摿Φ漠a(chǎn)業(yè)。然而,桂林旅游業(yè)發(fā)展也面臨巨大的挑戰(zhàn)。 研究桂林市旅游產(chǎn)業(yè)發(fā)展,既是加快推進(jìn)桂林國(guó)家旅游綜合改革試驗(yàn)區(qū)建設(shè)的需要,廣西旅游業(yè)協(xié)調(diào)發(fā)展的需要,也是中國(guó)旅游產(chǎn)業(yè)改革與發(fā)展的需要。探尋桂林旅游業(yè)創(chuàng)新發(fā)展模式不僅具有局部區(qū)域性意義,更具全局戰(zhàn)略性意義。以桂林旅游產(chǎn)業(yè)創(chuàng)新發(fā)展為研究對(duì)象,為促進(jìn)轉(zhuǎn)變發(fā)展方式、旅游產(chǎn)業(yè)轉(zhuǎn)型升級(jí)、形成旅游產(chǎn)業(yè)發(fā)展新方式提供理論支撐體系和制度框架,為實(shí)現(xiàn)全國(guó)旅游業(yè)發(fā)展提供可供借鑒的模式。 全文除緒論和結(jié)論外,共分為八章。即：桂林旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀評(píng)價(jià),桂林旅游產(chǎn)業(yè)創(chuàng)新發(fā)展的指導(dǎo)思想、原則、目標(biāo)和功能定位,桂林旅游產(chǎn)業(yè)發(fā)展體制、機(jī)制創(chuàng)新,桂林旅游產(chǎn)業(yè)拓展創(chuàng)新發(fā)展,桂林旅游生態(tài)環(huán)保與補(bǔ)償機(jī)制創(chuàng)新,桂林旅游產(chǎn)業(yè)功能創(chuàng)新,桂林旅游產(chǎn)業(yè)大跨度區(qū)域聯(lián)動(dòng)發(fā)展創(chuàng)新,桂林旅游產(chǎn)業(yè)發(fā)展保睜體系。 論文系統(tǒng)研究了桂林旅游產(chǎn)業(yè)的創(chuàng)新發(fā)展。以桂林旅游產(chǎn)業(yè)創(chuàng)新為研究對(duì)象,從體系上分為三個(gè)層面探討：即從桂林旅游微觀個(gè)體層面(如旅游景區(qū)、旅游企業(yè)等)到中觀的旅游產(chǎn)業(yè)鏈層面(如會(huì)展業(yè)等)到宏觀旅游協(xié)作圈層面,提出桂林旅游產(chǎn)業(yè)創(chuàng)新發(fā)展的目標(biāo)與實(shí)現(xiàn)機(jī)制。 論文在評(píng)述國(guó)內(nèi)外研究現(xiàn)狀、論述旅游產(chǎn)業(yè)創(chuàng)新發(fā)展的理論基礎(chǔ)和中國(guó)旅游產(chǎn)業(yè)發(fā)展?fàn)顩r及趨勢(shì)的基礎(chǔ)上,對(duì)桂林旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀進(jìn)行了評(píng)價(jià),總結(jié)了桂林旅游業(yè)發(fā)展成效和經(jīng)驗(yàn)。 論文深入地探究了桂林旅游產(chǎn)業(yè)發(fā)展存在的主要問題及原因。其主要問題是資源利用率不高,旅游升級(jí)難度大；旅游價(jià)格普遍偏低,無法實(shí)現(xiàn)旅游收入快速增長(zhǎng)；第三產(chǎn)業(yè)發(fā)展相對(duì)滯后,旅游對(duì)經(jīng)濟(jì)帶動(dòng)作用難以發(fā)揮；旅游業(yè)對(duì)國(guó)民經(jīng)濟(jì)發(fā)展貢獻(xiàn)率無法得到明顯提高；旅游業(yè)對(duì)全市財(cái)政收入增長(zhǎng)貢獻(xiàn)有限；旅游業(yè)一體化發(fā)展緩慢和旅游產(chǎn)品單一等。桂林旅游產(chǎn)業(yè)發(fā)展存在問題的主要原因是旅游管理體制尚未理順；旅游運(yùn)行機(jī)制相對(duì)缺失；旅游經(jīng)營(yíng)管理水平有待提高；旅游硬件建設(shè)差距比較大。 論文在研究桂林旅游產(chǎn)業(yè)創(chuàng)新發(fā)展目標(biāo)及定位的指導(dǎo)思想、原則和功能定位的基礎(chǔ)上,具體研究了桂林旅游產(chǎn)業(yè)發(fā)展運(yùn)行機(jī)制創(chuàng)新、桂林旅游產(chǎn)業(yè)鏈拉動(dòng)創(chuàng)新發(fā)展和桂林旅游產(chǎn)業(yè)功能創(chuàng)新。 關(guān)于桂林旅游產(chǎn)業(yè)發(fā)展運(yùn)行機(jī)制創(chuàng)新。論文從跨縣(區(qū))旅游資源的管理機(jī)構(gòu)、政府主導(dǎo)下大旅游管理機(jī)制、城市公園改革與城市公園管理體制三個(gè)方面研究了旅游景區(qū)管理體制創(chuàng)新；從旅游行業(yè)協(xié)會(huì)、旅游企業(yè)集團(tuán)、景區(qū)聯(lián)合體經(jīng)營(yíng)體制創(chuàng)新三個(gè)方面研究了旅游企業(yè)經(jīng)營(yíng)機(jī)制創(chuàng)新；從桂林旅游整體形象再造、旅游營(yíng)銷手段和方式再創(chuàng)新兩個(gè)方面研究了旅游營(yíng)銷創(chuàng)新；從政府對(duì)旅游融資的強(qiáng)力導(dǎo)向、積極引進(jìn)外資、支持民間資本進(jìn)入、大型旅游基礎(chǔ)設(shè)施項(xiàng)目融資模式創(chuàng)新等方面研究了旅游投融資體制創(chuàng)新。 關(guān)于桂林旅游產(chǎn)業(yè)鏈拉動(dòng)創(chuàng)新發(fā)展。論文研究了桂林市大力發(fā)展會(huì)展旅游、康復(fù)保健度假養(yǎng)老旅游、做強(qiáng)做大旅游房地產(chǎn)產(chǎn)業(yè)鏈、積極發(fā)展精品體育休閑旅游產(chǎn)業(yè)鏈的條件和機(jī)遇,提出了相應(yīng)的對(duì)策。 論文著力研究了桂林旅游生態(tài)環(huán)保與補(bǔ)償機(jī)制創(chuàng)新。認(rèn)為要探索建設(shè)綠色旅游產(chǎn)業(yè)體系,轉(zhuǎn)變旅游經(jīng)濟(jì)發(fā)展方式,實(shí)施節(jié)約型旅游開發(fā)模式,建立綠色管理服務(wù)體系,加強(qiáng)旅游資源開發(fā)與保護(hù),大力發(fā)展生態(tài)旅游；要探索旅游生態(tài)環(huán)境保護(hù)長(zhǎng)效機(jī)制,建設(shè)以高效安全為重點(diǎn)的現(xiàn)代生態(tài)農(nóng)業(yè)體系,建設(shè)以高新技術(shù)產(chǎn)業(yè)為先導(dǎo)的生態(tài)工業(yè)體系,建設(shè)以商貿(mào)物流為支柱的生態(tài)服務(wù)業(yè)體系。并從加強(qiáng)保護(hù)漓江生態(tài)景觀環(huán)境、加強(qiáng)上游水源林保護(hù)和建設(shè)、全力保護(hù)漓江水質(zhì)、強(qiáng)化文化傳承保護(hù)、加快建立大景區(qū)管理體制、落實(shí)生態(tài)補(bǔ)償,做好扶貧脫困工作、加強(qiáng)沿岸農(nóng)民技術(shù)培訓(xùn)和建立漓江風(fēng)景名勝區(qū)生態(tài)保護(hù)補(bǔ)償機(jī)制等方面研究了建立科學(xué)保護(hù)漓江的長(zhǎng)效機(jī)制。 論文跳出旅游城市之間只有競(jìng)爭(zhēng)關(guān)系的思維,創(chuàng)新提出東盟/北部灣區(qū)、泛珠三角區(qū)域、“中國(guó)旅游金三角”區(qū)域、湘桂走廊區(qū)域、客家文化圈區(qū)域與桂林旅游產(chǎn)業(yè)建立戰(zhàn)略旅游同盟協(xié)作框架的原則和運(yùn)行機(jī)制。 論文研究了桂林旅游產(chǎn)業(yè)發(fā)展保障體系的建設(shè)。提出了桂林旅游產(chǎn)業(yè)發(fā)展政策體系保障,爭(zhēng)取賦予桂林計(jì)劃單列市的經(jīng)濟(jì)管理權(quán)限,爭(zhēng)取賦予桂林類似經(jīng)濟(jì)特區(qū)的地方立法權(quán),爭(zhēng)取賦予桂林特殊的財(cái)稅優(yōu)惠政策,爭(zhēng)取賦予桂林特殊的規(guī)劃和用地政策,爭(zhēng)取賦予桂林特殊的對(duì)外開放政策,爭(zhēng)取賦予桂林特殊的投融資政策,爭(zhēng)取賦予桂林特殊的旅游資源保護(hù)與利用政策；認(rèn)為應(yīng)該提高旅游產(chǎn)業(yè)信息化水平,加大人才培育的改革創(chuàng)新力度,實(shí)現(xiàn)旅游產(chǎn)業(yè)發(fā)展領(lǐng)導(dǎo)機(jī)制創(chuàng)新,旅游產(chǎn)業(yè)發(fā)展硬環(huán)境建設(shè)和軟環(huán)境建設(shè)機(jī)制創(chuàng)新。
[Abstract]:The tourism industry is known as the "sunrise industry". Because of its high degree of industrial linkage, comprehensive driving strong radiation traction, little pollution, is one of the world's fastest growing industry. The development of the tourism industry to improve the living standards of the people, increase the income of foreign exchange, promoting employment, plays an important role in optimizing the industrial structure the development of the tourism industry. Not only has great economic benefits, but also has obvious social and cultural benefits.
With the rapid development of global tourism industry at the same time, the Asia Pacific region has become one of the world's hot tourist area. As one of the most important tourist destinations in the Asia Pacific region, Chinese tourism industry has been rapid development after the reform and opening up, the international competitiveness of the tourism industry has been greatly improved. Chinese has been achieved from a big tourist country in Asia to change the world tourism power, began to enter the process of building a world tourism power, tourism industry is very broad prospects for development Chinese. With the further development of Chinese economy, China per capita income will reach the level of moderately developed countries, tourism consumption demand will be greatly improved, which is continuously developing tourism industry, the tourism industry will continue to maintain China the rapid growth of scenic area to meet the needs of tourists, obtain the competitive advantage in the range of the scenic spots in the competition, must from the planning, development, Management and other aspects to improve competitiveness in an all-round way.
Guilin city has a good foundation and great potential for development, has an important role in the regional development pattern in China. Guilin is a famous international tourism city and China historical and cultural city, the first China outstanding tourist city, one of the Chinese four tourist destination city is the world tourism organization. "Guilin Scenery under heaven", to the zone. Mountains, caves, stone beauty "four" reputation of the world, is a typical and classical brand Chinese natural scenery. Guilin tourism is the most advantage and the most potential industry in.2009 countries from the strategic level of the comprehensive reform of China's tourism industry to deploy, put forward to build a province island of a city "the pattern of Guilin city has become the national tourism comprehensive reform pilot area, is the only prefecture level city a comprehensive reform of the construction of the national tourist zone at present. The comprehensive reform of the tourism economy, society 浼?xì)鍙戝睍鏂归潰鍙互鍏呭垎鍙戞尌鏁翠綋浼樺姡?

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