本文選題：政府主導(dǎo)型展會(huì)　切入點(diǎn)：運(yùn)營(yíng)　出處：《電子科技大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：會(huì)展業(yè)素有“城市的面包”和“經(jīng)濟(jì)的晴雨表”之稱。會(huì)展業(yè)作為第三產(chǎn)業(yè)中服務(wù)貿(mào)易的重要組成部分已成為一個(gè)新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)。在全球經(jīng)濟(jì)一體化的趨勢(shì)下,會(huì)展業(yè)越來(lái)越受世界各國(guó)的青睞。各個(gè)國(guó)家和地區(qū)都把會(huì)展業(yè)作為產(chǎn)業(yè)發(fā)展的重點(diǎn)加以扶持,試圖通過(guò)會(huì)展來(lái)進(jìn)行商品、技術(shù)和信息的交流,帶動(dòng)其他各行業(yè)的發(fā)展,從而拉動(dòng)一個(gè)城市,一個(gè)地區(qū)或一個(gè)國(guó)家的經(jīng)濟(jì)增長(zhǎng)。 中山市從1999年由政府舉辦本市第一個(gè)專業(yè)性貿(mào)易展—中國(guó)古鎮(zhèn)國(guó)際燈飾博覽會(huì),到2000年舉辦第二個(gè)專業(yè)性貿(mào)易展—中國(guó)休閑服裝博覽會(huì),到2010年已經(jīng)培育了“中山國(guó)際電子展”、“裝備制造業(yè)展覽會(huì)”、“黃圃食洽會(huì)”等十幾個(gè)專業(yè)展覽會(huì),會(huì)展經(jīng)濟(jì)初具規(guī)模。政府主導(dǎo)型展會(huì)在中山市快速發(fā)展,但是在快速發(fā)展的同時(shí),政府主導(dǎo)型展會(huì)也面臨著越來(lái)越多的困境,如招展困難、定位不準(zhǔn)、缺乏專業(yè)管理、盈利能力弱、展覽效果不佳,知名度不足等一系列問(wèn)題,阻礙了政府主導(dǎo)型展會(huì)的進(jìn)一步發(fā)展。 本文通過(guò)對(duì)中山市政府主導(dǎo)型展會(huì)的運(yùn)營(yíng)分析,借鑒香港和德國(guó)展會(huì)運(yùn)營(yíng)特點(diǎn),研究在新的時(shí)代背景下如何解決中山市政府主導(dǎo)型展會(huì)運(yùn)營(yíng)過(guò)程中的種種問(wèn)題,克服其自身的局限性,充分發(fā)揮政府主導(dǎo)優(yōu)勢(shì)。論文共分六章:第一章介紹本文的研究背景、目標(biāo)、研究?jī)?nèi)容及方法,以及國(guó)內(nèi)外的研究的現(xiàn)狀及相關(guān)重要概念界定;第二章介紹中山市政府主導(dǎo)型展會(huì)的運(yùn)營(yíng)現(xiàn)狀以及分析存在的問(wèn)題;第三章對(duì)香港、德國(guó)的具體展會(huì)運(yùn)營(yíng)進(jìn)行分析,歸納其特點(diǎn);第四章提出中山市政府主導(dǎo)型展會(huì)優(yōu)化的建議;第五章中國(guó)古鎮(zhèn)國(guó)際燈飾博覽會(huì)運(yùn)營(yíng)案例分析,介紹古鎮(zhèn)燈博會(huì)運(yùn)營(yíng)情況,針對(duì)存在的問(wèn)題提出具體的優(yōu)化建議。第六章結(jié)束語(yǔ),主要回顧論文的研究過(guò)程。
[Abstract]:The exhibition industry is known as "the bread of the city" and "the barometer of the economy". As an important part of the service trade in the tertiary industry, the exhibition industry has become a new economic growth point. The exhibition industry is becoming more and more popular in the world. All countries and regions support the exhibition industry as the key point of industrial development, and try to exchange commodities, technologies and information through exhibitions and exhibitions, so as to promote the development of other industries. Thus pulling a city, a region or a country's economic growth. From 1999 to 2000, Zhongshan City held its first professional trade exhibition, the China Ancient Town International Lighting Fair, and the second professional trade exhibition, China Leisure Apparel Fair, in 2000. By 2010, more than a dozen professional exhibitions, such as "Zhongshan International Electronic Exhibition", "equipment Manufacturing Exhibition", "Huangpu Food Fair" and so on, had been cultivated. The exhibition economy was beginning to take shape. Government-led exhibitions developed rapidly in Zhongshan City. However, at the same time of rapid development, government-led exhibitions are also facing more and more difficulties, such as difficulties in recruiting, mispositioning, lack of professional management, weak profitability, poor performance of exhibitions, lack of visibility, and so on. This hinders the further development of government-led exhibitions. By analyzing the operation of Zhongshan Municipal Government's leading exhibition, using the characteristics of Hong Kong and Germany for reference, this paper studies how to solve the problems in the operation of Zhongshan Municipal Government's leading exhibition under the new background of the times. The thesis is divided into six chapters: the first chapter introduces the research background, objectives, research contents and methods, as well as the current situation of domestic and foreign research and the definition of relevant important concepts; The second chapter introduces the operation of Zhongshan municipal government leading exhibition and analyzes the existing problems, the third chapter analyzes the specific exhibition operation in Hong Kong and Germany, and summarizes its characteristics. Chapter 4th puts forward the suggestion of optimization of Zhongshan Government-led exhibition, chapter 5th analyzes the operation case of China Ancient Town International Lighting Fair, and introduces the operation of Ancient Town Lantern Fair. The conclusion of chapter 6th reviews the research process of this paper.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：F713.83

【共引文獻(xiàn)】

相關(guān)期刊論文 前6條

1 李文亮;交易中心功能與城市會(huì)展業(yè)發(fā)展機(jī)制初探[J];改革與戰(zhàn)略;2005年02期

2 馮瑋,舒伯陽(yáng);關(guān)于創(chuàng)建中國(guó)會(huì)展旅游品牌的思考[J];華僑大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2003年04期

3 陳雪瓊,吳思丹;會(huì)展酒店經(jīng)營(yíng)管理模式探析[J];北京第二外國(guó)語(yǔ)學(xué)院學(xué)報(bào);2005年05期

4 羅秋菊,李曉莉;會(huì)展與酒店效益及配置關(guān)系研究——以中國(guó)出口商品交易會(huì)(廣交會(huì))為例[J];旅游科學(xué);2005年02期

5 李志剛,戴光全;國(guó)際會(huì)議安全管理初探——以桂林2002博鰲亞洲旅游論壇為例[J];旅游學(xué)刊;2004年03期

6 董媛;;獎(jiǎng)勵(lì)旅游產(chǎn)品實(shí)施效應(yīng)研究——以重慶獎(jiǎng)勵(lì)旅游市場(chǎng)為例[J];旅游學(xué)刊;2006年05期

相關(guān)碩士學(xué)位論文 前10條

1 劉春濟(jì);長(zhǎng)江三角洲區(qū)域會(huì)展業(yè)合作研究[D];上海師范大學(xué);2004年

2 趙寧;上海市會(huì)展形象的定位與構(gòu)筑研究[D];上海師范大學(xué);2005年

3 王麗麗;中國(guó)會(huì)展旅游與城市的互動(dòng)研究[D];東北師范大學(xué);2005年

4 劉真明;旅行社商務(wù)旅行服務(wù)合作化模式研究[D];青島大學(xué);2005年

5 李新玉;北京市會(huì)展業(yè)產(chǎn)業(yè)組織理論分析[D];首都經(jīng)濟(jì)貿(mào)易大學(xué);2006年

6 陳輝;北京會(huì)展企業(yè)融資方式研究[D];河北大學(xué);2006年

7 王丹;青島會(huì)展旅游發(fā)展研究[D];青島大學(xué);2006年

8 李海櫻;區(qū)域性會(huì)展旅游發(fā)展模式研究[D];昆明理工大學(xué);2006年

9 鄭文峰;會(huì)展業(yè)的發(fā)展探析[D];東北財(cái)經(jīng)大學(xué);2005年

10 陳霖婷;廈門(mén)建設(shè)海峽西岸會(huì)展旅游中心城市研究[D];福建師范大學(xué);2006年

，

本文編號(hào)：1607949