發(fā)布時(shí)間：2016-09-25 13:08

  本文關(guān)鍵詞：廊坊會展旅游發(fā)展之初探，，由筆耕文化傳播整理發(fā)布。

廊坊會展旅游發(fā)展之初探

廊坊會展旅游發(fā)展之初探

會展旅游作為一種新的產(chǎn)業(yè)形式,具有“城市面包”、“皇冠上的寶石”、“無煙工業(yè)”等美譽(yù)和經(jīng)濟(jì)帶動作用強(qiáng)、輻射范圍廣等特點(diǎn),受到越來越多國家和地區(qū)的重視。會展旅游對于一個(gè)城市樹立國內(nèi)、國際形象,對于當(dāng)?shù)氐慕?jīng)濟(jì)發(fā)展都有著重要的作用。對于中國來說,會展是個(gè)較新的概念,會展旅游的發(fā)展歷史也十分短暫。然而,從世界上第一個(gè)樣品展覽會—1890年德國萊比錫樣品展覽會開始,會展業(yè)已經(jīng)走過了一百多年的歷史。隨著我國國門的開放,國際、國內(nèi)會展活動接待量逐年增加,會展旅游逐漸成為國內(nèi)各省市的新寵。目前,中國的會展旅游業(yè)發(fā)展勢頭迅猛,已成為經(jīng)濟(jì)發(fā)展中的一個(gè)令人關(guān)注的亮點(diǎn)和一種極有發(fā)展空間的產(chǎn)業(yè)。國務(wù)院2001年第9號文件《關(guān)于進(jìn)一步加快旅游業(yè)發(fā)展的通知》提出要積極探索休閑旅游、會展旅游等新型旅游形式�？v觀全國近況,在政府、學(xué)術(shù)界、業(yè)界三方的共同推動下,越來越多的城市已經(jīng)看到了會展旅游的潛在優(yōu)勢:組團(tuán)規(guī)模大、客人檔次高、逗留時(shí)間長、消費(fèi)能力強(qiáng)、利潤豐厚。因此,會展旅游業(yè)正逐步受到各界的重視。河北省廊坊市抓住發(fā)展機(jī)遇,充分發(fā)揮自身毗鄰京津、交通便捷、成本低廉等優(yōu)勢傾力打造會展旅游名城。雖然起步較晚,但廊坊市堅(jiān)持全面、協(xié)調(diào)、可持續(xù)發(fā)展。既無名山大川,又少名勝古跡,廊坊市樹立“大旅游”理念,將會展旅游產(chǎn)業(yè)列為該市“十一五”期間重點(diǎn)培育的六大主導(dǎo)產(chǎn)業(yè)之一,先后引進(jìn)了“行業(yè)第一會”的釣具展,規(guī)模世界第二、亞洲第一的中國國際電梯展,以及中國(北方)旅游交易會、中國國際教育技術(shù)裝備展覽會、中國國際石油管道設(shè)備展覽會等一批行業(yè)頂級會展�！皶杏姓�,展中有會;以旅游促會展,以會展帶旅游”的局面,廊坊市會展旅游業(yè)形成了“會展、旅游1+1＞2”的效應(yīng)。但目前廊坊市會展旅游業(yè)仍處于初級發(fā)展階段,還存在著許多制約其發(fā)展的突出不足。這些不足迫切需要從理論上認(rèn)識,在實(shí)踐中加以解決,這也是研究廊坊市會展旅游發(fā)展的出發(fā)點(diǎn)和落腳點(diǎn)。在對會展旅游理論闡述的基礎(chǔ)上,本文對廊坊市會展旅游業(yè)發(fā)展的歷史進(jìn)行了系統(tǒng)的描述,淺析淺析了廊坊市會展旅游業(yè)的發(fā)展?fàn)顩r,并探討了廊坊市發(fā)展會展旅游業(yè)的發(fā)展的九條對策,即建立健全法規(guī)與規(guī)章;建立市場化運(yùn)作模式、發(fā)揮行業(yè)協(xié)會作用;加強(qiáng)基礎(chǔ)設(shè)施建設(shè)、完善配套服務(wù)設(shè)施、提升服務(wù)質(zhì)量;多渠道加強(qiáng)合作、爭取會展旅游主體支持;增強(qiáng)現(xiàn)代開發(fā)理念、形成會展與旅游的聯(lián)動;挖掘自身及周邊旅游資源、開發(fā)多樣項(xiàng)化旅游產(chǎn)品;從自身出發(fā),走特色之路;擴(kuò)大宣傳力度;開展?fàn)I銷對策,以期廊坊市會展旅游業(yè)持續(xù)、健康、快速的發(fā)展。

【Abstract】 As a new economic form, Conference and Exhibition Tourism Industry, which has the characteristics of being more comprehensive, more connective to other industries, enjoys high reputation in the world. It is known as "bread of the cities", "diamond on the throne" and "industry without smoke". It has been valued by more and more states and regions. Conference and Exhibition Tourism Industry plays an important role in establishing a city’s domestic and international reputation and promoting the local economy. Chinese Conference and Exhibition Tourism Industry has been considered to be a significant focus in the course of development as well as a potential industry. The city of Langfang makes full use of its resource to grasp the chance to get a great development of this industry. Though with a late start, Langfang insists on the way of comprehensive, harmonious and sustainable development. With less places of interests, Langfang opens its mind on the theme of "Larger Tourism", and sets this industry as one of key industries during the period of "the eleventh five-year". More and more Conference and Exhibition are held in Langfang each year, such as "Fishing Tackle Exhibition", "International Elevator Exhibition", "Tourism Fair", "International Educational Equipment Exhibition", "Oil Pipeline Equipment Exhibition", etc. However, the development of Conference and Exhibition Tourism Industry in Langfang is still staying on its base and having some problems. These issues need detailed study in theory and practical solutions. And it is the reason of doing this research. The paper proposes some detailed strategic measures for the development of the Conference and Exhibition Tourism Industry in Langfang City. The measures provided are Laws Establishment and Regulations Improvement; Market-oriented Operation and Association Operation; Basic Construction Strengthening, Service Facilities Improvement and Service Quality Enhancement; Multi-cooperation and Getting Support form the Majors; New Concept for Development, Forming the Linkage between the Tourism and Exhibition Industry; and Developing Its Own Tourism Resources, Tourism Products and Tourism Market; Developing in Its Own Characteristic Way; Advertisement Expanding; Marketing Strategies.

【關(guān)鍵詞】 會展； 旅游； 會展旅游； 廊坊市； 對策；
【Key words】 conference and exhibition； tourism； conference and exhibition tourism； Langfang City； strategies；

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  本文關(guān)鍵詞：廊坊會展旅游發(fā)展之初探，由筆耕文化傳播整理發(fā)布。

本文編號：122825