伴隨著互聯(lián)網(wǎng)電商平臺(tái)的飛速發(fā)展,中國的外貿(mào)行業(yè)發(fā)生了翻天覆地的變化。根據(jù)阿里巴巴國際站在2019年發(fā)表的白皮書,中小企業(yè)跨境電商經(jīng)歷了通過互聯(lián)網(wǎng)撮合信息的萌芽期(1999-2004),走過了實(shí)現(xiàn)線上交易的成長期(2004-2015),來到了跨境電商平臺(tái)提供一站式營銷、交易、支付結(jié)算、通關(guān)、退稅、物流、金融等數(shù)字化外貿(mào)綜合服務(wù)體系的成熟期(2015至今),從而在我國的外貿(mào)出口中扮演起最為重要的角色。對(duì)比過去,通過跨境電商參與國際分工的中小企業(yè)規(guī)模日漸龐大,實(shí)力提升也毋庸置疑。但與此同時(shí),跨境電商全供應(yīng)鏈的合作和競(jìng)爭(zhēng)格局也在日趨復(fù)雜化。一方面,據(jù)商務(wù)部報(bào)告顯示我國跨境電商的貿(mào)易伙伴已覆蓋全球220個(gè)國家和地區(qū),海外采購商規(guī)模高速增長,參與主體背景多元化。在新的談判環(huán)境中,電商企業(yè)亟需摸索出一套不受文化差異、企業(yè)規(guī)模和產(chǎn)品種類等因素干擾的利益協(xié)商機(jī)制,從而在實(shí)現(xiàn)供應(yīng)鏈整體價(jià)值最大化的前提下,保證已方獲得最優(yōu)的成交價(jià)格。另一方面,競(jìng)爭(zhēng)在互聯(lián)網(wǎng)開放的平臺(tái)下日益加劇,適度的競(jìng)爭(zhēng)雖然可以提高消費(fèi)者和社會(huì)的福利,但是過度競(jìng)爭(zhēng)會(huì)導(dǎo)致產(chǎn)品同質(zhì)化、質(zhì)量低下等一系列問題,長期以來將會(huì)損害跨境電商整體供應(yīng)鏈的可...

【文章頁數(shù)】：50 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
ABSTRACT
ABBREVIATIONS
1 INTRODUCTION
    1.1 RESEARCH BACKGROUND
    1.2 RESEARCH SIGNIFICANCE
        1.2.1 Theoretical significance
        1.2.2 Practical significance
    1.3 RESEARCH OBJECTIVE
        1.3.1 Objective
        1.3.2 Critical issues
    1.4 RESEARCH PLAN
        1.4.1 Methodology
        1.4.2 Technical route diagram
        1.4.3 Feasibility analysis
2 THEORETICAL ANALYSIS
    2.1 STUDIES OF SYSTEM AND TECHNOLOGY IN THE CBEC SUPPLY CHAIN
    2.2 STUDIES OF LOGISTICS IN CBEC SUPPLY CHAIN COORDINATION
    2.3 STUDIES OF INFLUENCING FACTORS ON THE CBEC SUPPLY CHAIN COORDINATION
    2.4 SUMMARY
3 INTEREST COORDINATION BETWEEN DOMESTIC SUPPLIERS AND FOREIGN BUYERS
    3.1 THEORETICAL MODELING
        3.1.1 Modelling under the Zeuthen strategy
        3.1.2 Modelling under Bayes' learning theorem
        3.1.3 Modelling of bilateral coordination
    3.2 CASE ANALYSIS
        3.2.1 The 1^st round for the domestic supplier
        3.2.2 The 1^st round for the foreign buyer
        3.2.3 Following rounds of quote
    3.3 RESULT EXAMINATION
    3.4 SUMMARY
4 INTEREST COORDINATION BETWEEN CBEC ENTERPRISES AND COMPETITORS
    4.1 COMPETITIVE STRATEGY IN PRISONER'S DILEMMA
    4.2 TIT-FOR-TAT STRATEGY IN REPEATED GAMES
    4.3 RESULTS OF REPEATED GAMES
    4.4 Competition on Alibaba.com
    4.5 SUMMARY
5 CONCLUSION
    5.1 FINAL SUMMARY
    5.2 LIMITATION AND FUTURE RESEARCH
BIBLIOGRAPHY



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