【摘要】：構(gòu)造了電子商務(wù)環(huán)境下制造商開(kāi)通網(wǎng)上直銷渠道,零售商進(jìn)行傳統(tǒng)零售并且對(duì)廢舊產(chǎn)品進(jìn)行回收的雙渠道閉環(huán)供應(yīng)鏈博弈模型。分別計(jì)算了集中決策和分散決策下供應(yīng)鏈各節(jié)點(diǎn)企業(yè)的最優(yōu)定價(jià)策略,然后以集中決策下的最優(yōu)定價(jià)策略為基準(zhǔn),通過(guò)設(shè)計(jì)一份收益共享—費(fèi)用分擔(dān)契約,即制造商分享一部分制造商和零售商的銷售總利潤(rùn),同時(shí)承擔(dān)一部分零售商的回收費(fèi)用,從而實(shí)現(xiàn)了分散決策下供應(yīng)鏈系統(tǒng)的協(xié)調(diào)。最后,通過(guò)算例分析,驗(yàn)證了該契約的有效性。
[Abstract]:In this paper, a two-channel closed-loop supply chain game model is constructed, in which manufacturers open online direct selling channels, retailers carry out traditional retail and recycle used products under e-commerce environment. The optimal pricing strategies of each node enterprise in the supply chain under centralized decision and decentralized decision are calculated respectively. Based on the optimal pricing strategy under centralized decision, a revenue-sharing and cost sharing contract is designed. In other words, the manufacturer shares the total profit of the manufacturer and the retailer, and at the same time bears the recovery cost of the retailer, which realizes the coordination of the supply chain system under the decentralized decision. Finally, the validity of the contract is verified by an example.
【作者單位】： 大連海事大學(xué)交通運(yùn)輸管理學(xué)院;
【基金】：大連市科技計(jì)劃項(xiàng)目,項(xiàng)目編號(hào):2015A11GX016 中央高�；究蒲袠I(yè)務(wù)費(fèi)專項(xiàng)資金資助項(xiàng)目,項(xiàng)目編號(hào):3132016304
【分類號(hào)】：F274;F224.32

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