【摘要】：全球大宗商品行業(yè)正面臨新的市場形勢，F(xiàn)D物產(chǎn)集團作為一家大宗商品貿(mào)易商，剛剛經(jīng)歷了管理平臺整合和業(yè)務(wù)重組，為了明確公司未來發(fā)展方向，實現(xiàn)可持續(xù)性增長，亟待開展系統(tǒng)的戰(zhàn)略規(guī)劃研究。 本文首先對大宗商品貿(mào)易行業(yè)，以及其中的細分行業(yè)——大宗商品套利行業(yè)進行了深入的分析。筆者分別從市場規(guī)模及成長性、競爭狀況、行業(yè)吸引力、行業(yè)驅(qū)動力、行業(yè)發(fā)展趨勢等多個角度對未來市場形勢進行了研判，識別出FD物產(chǎn)集團所面臨的市場機會及威脅。在此基礎(chǔ)之上，通過對大宗商品領(lǐng)域內(nèi)的成功企業(yè)——來寶集團、浙江物產(chǎn)及中糧集團，進行標桿研究，總結(jié)出最佳業(yè)務(wù)實踐，為FD物產(chǎn)集團制訂戰(zhàn)略規(guī)劃提供有力的借鑒。 企業(yè)資源與能力狀況對于戰(zhàn)略目標的實現(xiàn)意義重大�；诖�，筆者對FD物產(chǎn)集團開展內(nèi)部資源與能力分析，識別出公司的優(yōu)勢及劣勢。結(jié)合內(nèi)外部分析的結(jié)果，運用SWOT等戰(zhàn)略分析工具，為FD物產(chǎn)集團提出了四個戰(zhàn)略選擇方向：其一、采取多種方式，實現(xiàn)大宗商品產(chǎn)業(yè)鏈延伸經(jīng)營；其二、在穩(wěn)固現(xiàn)有渠道和市場優(yōu)勢的基礎(chǔ)上，實現(xiàn)在經(jīng)營區(qū)域、產(chǎn)品系列方面的業(yè)務(wù)拓展；其三、完善研發(fā)、風險管理、人力資源管理等方面的職能建設(shè)，，為業(yè)務(wù)的發(fā)展提供保障；其四、開展資本運作，實現(xiàn)快速發(fā)展，取得行業(yè)領(lǐng)先地位。 在明確FD物產(chǎn)集團發(fā)展戰(zhàn)略選擇方向的基礎(chǔ)上，筆者對FD物產(chǎn)集團的愿景及經(jīng)營目標進行了梳理，提出了FD物產(chǎn)集團將致力于成為“集投資、生產(chǎn)、交易、物流和信息服務(wù)于一體的國際大宗商品供應(yīng)鏈服務(wù)商”的戰(zhàn)略定位。為了實現(xiàn)這一戰(zhàn)略轉(zhuǎn)型，筆者對FD物產(chǎn)集團的戰(zhàn)略舉措進行了詳細的規(guī)劃，具體包括四個方面的內(nèi)容：（一）打造大宗商品產(chǎn)業(yè)鏈經(jīng)營業(yè)務(wù)模式；（二）國際化經(jīng)營；（三）建立完善的風險控制體系；（四）資本運作。 本文雖然是基于FD物產(chǎn)集團戰(zhàn)略規(guī)劃的實證分析和研究，但研究成果不僅對FD物產(chǎn)集團自身發(fā)展有著重要意義，而且還有著較大的社會意義，能夠為其他從事大宗商品貿(mào)易或套利業(yè)務(wù)的企業(yè)開展業(yè)務(wù)模式創(chuàng)新、實現(xiàn)戰(zhàn)略轉(zhuǎn)型、獲得可持續(xù)發(fā)展，提供有益的借鑒。
[Abstract]:The global commodity industry is facing a new market situation. As a commodity trader, FD Group has just experienced management platform integration and business restructuring, in order to define the company's future development direction and achieve sustainable growth. It is urgent to carry out systematic strategic planning research. In this paper, the commodity trade industry, as well as the subdivision of the industry-commodity arbitrage industry in-depth analysis. The author studies the future market situation from market scale and growth, competition situation, industry attraction, industry driving force, industry development trend and so on, and identifies the market opportunities and threats faced by FD Group. On this basis, through the benchmarking study of the successful enterprises in the field of commodities-Laibao Group, Zhejiang Product Group and Cofco Group, the best business practices are summed up, which provides a strong reference for FD Product Group to formulate strategic planning. The status of enterprise resources and capabilities is of great significance to the realization of strategic objectives. Based on this, the author analyzes the internal resources and capabilities of FD products Group, and identifies the advantages and disadvantages of the company. Combined with the results of internal and external analysis, using SWOT and other strategic analysis tools, this paper puts forward four strategic choice directions for FD product group: first, adopt a variety of ways to realize the extended management of commodity industry chain; Second, on the basis of stabilizing the existing channels and market advantages, realize the business expansion in the area of operation and product series; Third, improve the research and development, risk management, human resources management and other aspects of functional construction, to provide protection for the development of business; fourth, carry out capital operations, achieve rapid development, to achieve industry leading position. On the basis of defining the development strategy choice direction of FD product group, the author combs the vision and management goal of FD product group, and puts forward that FD product group will devote itself to become "set investment, production, transaction," Logistics and information services in one of the international commodity supply chain service provider "strategic positioning." In order to realize this strategic transformation, the author has carried on the detailed plan to the FD product group's strategic action, including four aspects contents: (1) creating the business model of the commodity industry chain, (2) the internationalization management; (3) establishing a sound risk control system; (4) capital operation. Although this paper is based on the empirical analysis and research of FD product group strategic planning, the research results are not only of great significance to the development of FD product group itself, but also of great social significance. It can provide useful reference for other enterprises engaged in commodity trade or arbitrage business to carry out business model innovation, to realize strategic transformation, to obtain sustainable development, and to provide useful reference for other enterprises engaged in commodity trade or arbitrage business.
【學位授予單位】：云南師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F752

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