發(fā)布時間：2018-12-09 12:49

【摘要】：隨著企業(yè)國際化的加快，行業(yè)間競爭的加劇，成本控制變的越來越重要。供應(yīng)鏈管理的重要性得到了制造型企業(yè)的廣泛認(rèn)可，并已提升到了戰(zhàn)略的高度。采購環(huán)境的變化為企業(yè)的發(fā)展提供了新的機(jī)會，隨著互聯(lián)網(wǎng)的普及網(wǎng)上競標(biāo)這一采購方式也逐漸在制造業(yè)中開始使用。如何把這一方式很好的應(yīng)用在制造型企業(yè)中，從供應(yīng)鏈管理的角度來提高企業(yè)的競爭力成為了一個彼受關(guān)注的議題。 根據(jù)多年來在領(lǐng)先企業(yè)中從事網(wǎng)上競標(biāo)采購的經(jīng)驗及在MBA學(xué)習(xí)中掌握的理論知識，同時結(jié)合公司案例，本文系統(tǒng)的分析了如何在現(xiàn)代企業(yè)中制定網(wǎng)上競標(biāo)策略。主要內(nèi)容包括： （1）網(wǎng)上競標(biāo)采購特點，，與傳統(tǒng)采購和傳統(tǒng)招、投標(biāo)比較其優(yōu)缺； （2）網(wǎng)上競標(biāo)采購的工作流程，針對競標(biāo)項目選擇、競標(biāo)前、競標(biāo)中、競標(biāo)后各個階段作了細(xì)致的分析，并分析了如何制定相關(guān)策略； （3）研究在新的環(huán)境下如何培養(yǎng)采購人才和管理采購團(tuán)隊。 （4）結(jié)合當(dāng)前工作提出新的策略制定方案，特別研究了如何平衡采供關(guān)系和降低采購風(fēng)險。 本研究提出了在一般制造型企業(yè)中如何制定網(wǎng)上競標(biāo)采購策略的方案，提供了在相關(guān)流程中如何制定策略。為剛剛開始使用或?qū)⒁褂眠@一采購方式的企業(yè)提供了參考，為參與投標(biāo)的企業(yè)提供了相關(guān)知識。同時本文也分析了可能遇到的新問題及對這一采購方式的未來展望。
[Abstract]:With the acceleration of enterprise internationalization and the intensification of competition between industries, cost control becomes more and more important. The importance of supply chain management has been widely recognized by manufacturing enterprises, and has been promoted to a strategic level. The change of procurement environment provides a new opportunity for the development of enterprises. With the popularization of the Internet, the procurement method of online bidding is gradually used in the manufacturing industry. How to apply this method to manufacturing enterprises, from the point of view of supply chain management, to improve the competitiveness of enterprises has become a topic of concern. According to the experience of engaging in online bidding and purchasing in leading enterprises for many years and the theoretical knowledge that we have mastered in the study of MBA, this paper systematically analyzes how to formulate the online bidding strategy in modern enterprises. The main contents include: (1) the characteristics of online bidding, compared with traditional procurement and traditional bidding, the advantages and disadvantages of bidding; (2) the workflow of online bidding and purchasing, according to the selection of bidding project, before bidding, in bidding, after bidding each stage made a detailed analysis, and analyzed how to formulate relevant strategies; (3) study how to train purchasing talents and manage purchasing team in the new environment. (4) based on the current work, a new strategy is proposed, especially how to balance the relationship between the collection and supply and reduce the procurement risk. In this study, we put forward how to formulate online bidding and purchasing strategy in general manufacturing enterprises, and provide how to formulate strategies in related processes. It provides a reference for the enterprises that have just started to use or will use this procurement method, and provides relevant knowledge for the enterprises participating in the bidding. At the same time, this paper also analyzes the possible new problems and the future prospect of this procurement method.
【學(xué)位授予單位】：上海外國語大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274

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本文編號：2369385