【摘要】：隨著福州市農(nóng)業(yè)經(jīng)濟(jì)快速的發(fā)展,居民消費(fèi)水平的上漲,消費(fèi)者對(duì)農(nóng)產(chǎn)品的需求呈現(xiàn)大量化、多樣化、優(yōu)質(zhì)化和動(dòng)態(tài)化的趨勢(shì),農(nóng)產(chǎn)品市場(chǎng)的競(jìng)爭(zhēng)也已經(jīng)演變成為農(nóng)產(chǎn)品供應(yīng)鏈之間的競(jìng)爭(zhēng)。為了提高農(nóng)產(chǎn)品供應(yīng)鏈整體的績(jī)效,農(nóng)產(chǎn)品供應(yīng)鏈的各個(gè)節(jié)點(diǎn)不僅要對(duì)自身的目標(biāo)進(jìn)行局部?jī)?yōu)化,還要考慮對(duì)農(nóng)產(chǎn)品供應(yīng)鏈系統(tǒng)的整體影響,與其他成員形成戰(zhàn)略聯(lián)盟,達(dá)到農(nóng)產(chǎn)品供應(yīng)鏈整體最優(yōu)的目標(biāo)。本文通過闡述供應(yīng)鏈和供應(yīng)鏈管理的相關(guān)理論,理解農(nóng)產(chǎn)品供應(yīng)鏈的內(nèi)涵,研究分析了福州市農(nóng)產(chǎn)品生產(chǎn)流通面臨的機(jī)遇和挑戰(zhàn),以及目前農(nóng)產(chǎn)品供應(yīng)鏈的發(fā)展現(xiàn)狀,指出了現(xiàn)行的農(nóng)產(chǎn)品供應(yīng)鏈模式,并對(duì)福州市農(nóng)產(chǎn)品供應(yīng)鏈的難點(diǎn)和問題進(jìn)行了分析。文章著重對(duì)福州市農(nóng)產(chǎn)品供應(yīng)鏈模式的優(yōu)化進(jìn)行了研究,通過擴(kuò)展農(nóng)產(chǎn)品供應(yīng)鏈的新理念,構(gòu)建福州市農(nóng)產(chǎn)品供應(yīng)鏈的原則、模式優(yōu)化的基本思路,提出了農(nóng)產(chǎn)品供應(yīng)鏈的優(yōu)化措施：推進(jìn)農(nóng)產(chǎn)品批發(fā)市場(chǎng)標(biāo)準(zhǔn)化、規(guī)范化建設(shè)；推進(jìn)“農(nóng)批對(duì)接”“農(nóng)超對(duì)接”,推廣“農(nóng)校對(duì)接”“農(nóng)餐對(duì)接”模式；以第三方物流為主導(dǎo),實(shí)現(xiàn)冷鏈的全過程流通；推進(jìn)優(yōu)化農(nóng)產(chǎn)品流動(dòng)售賣車工程；培育農(nóng)產(chǎn)品流通示范企業(yè),扶持第四方物流企業(yè)；發(fā)展壯大農(nóng)產(chǎn)品龍頭企業(yè),進(jìn)行品牌化經(jīng)營(yíng)；推進(jìn)農(nóng)產(chǎn)品直銷直供體系建設(shè),發(fā)展電子商務(wù)；創(chuàng)新聯(lián)結(jié)機(jī)制,發(fā)展多種模式的農(nóng)產(chǎn)品供應(yīng)鏈；完善農(nóng)產(chǎn)品質(zhì)量可追溯體系；發(fā)揮港口優(yōu)勢(shì),實(shí)施優(yōu)質(zhì)特色農(nóng)產(chǎn)品“走出去”戰(zhàn)略,擴(kuò)大進(jìn)口多樣化農(nóng)產(chǎn)品,構(gòu)建全球農(nóng)產(chǎn)品供應(yīng)鏈網(wǎng)絡(luò)；發(fā)揮獨(dú)特對(duì)臺(tái)優(yōu)勢(shì),促進(jìn)海峽兩岸農(nóng)產(chǎn)品供應(yīng)鏈整合；以及提升農(nóng)產(chǎn)品供應(yīng)鏈信息化水平。最后對(duì)優(yōu)化福州市農(nóng)產(chǎn)品供應(yīng)鏈模式的保障措施進(jìn)行研究,即強(qiáng)化政策支持,完善法律法規(guī)和標(biāo)準(zhǔn)體系,加強(qiáng)組織領(lǐng)導(dǎo),強(qiáng)化監(jiān)督管理和強(qiáng)化要素保障等。
[Abstract]:With the rapid development of Fuzhou's agricultural economy and the rising consumption level of residents, consumer demand for agricultural products has shown a trend of mass, diversification, quality and dynamics. The competition of agricultural products market has also evolved into the competition between the supply chain of agricultural products. In order to improve the overall performance of the agricultural product supply chain, each node of the agricultural product supply chain should not only optimize its own objectives, but also consider the overall impact on the agricultural product supply chain system, and form a strategic alliance with other members. Achieve the goal of overall optimal supply chain of agricultural products. This paper expounds the theories of supply chain and supply chain management, understands the connotation of agricultural product supply chain, studies and analyzes the opportunities and challenges faced by the production and circulation of agricultural products in Fuzhou, as well as the present development situation of agricultural product supply chain. This paper points out the current agricultural product supply chain mode, and analyzes the difficulties and problems of Fuzhou agricultural product supply chain. This paper focuses on the optimization of the supply chain of agricultural products in Fuzhou. By expanding the new concept of the supply chain of agricultural products, the paper constructs the principles of the supply chain of agricultural products in Fuzhou, and the basic ideas of the optimization of the mode. The optimization measures of agricultural product supply chain are put forward: to promote the standardization of agricultural products wholesale market and to standardize the construction; Promote "agricultural batch docking", "agricultural super docking", popularize "agricultural school docking" and "agricultural meal docking" mode; take the third party logistics as the leading factor to realize the whole process circulation of cold chain; Cultivate agricultural product circulation demonstration enterprises, support the fourth party logistics enterprises, develop and strengthen leading agricultural products enterprises, carry out brand management, promote the construction of direct supply system for agricultural products, and develop electronic commerce; Innovating the linkage mechanism, developing multi-mode agricultural product supply chain, perfecting the traceability system of agricultural product quality; Give full play to port advantages, implement the "going out" strategy of high-quality and characteristic agricultural products, expand imports of diversified agricultural products, construct a global agricultural product supply chain network, give play to its unique advantages to Taiwan, and promote the integration of agricultural products supply chains between the two sides of the Taiwan Strait. And improve the level of agricultural supply chain information. Finally, this paper studies the measures to optimize the supply chain model of agricultural products in Fuzhou, that is, to strengthen policy support, perfect the system of laws, regulations and standards, strengthen organization and leadership, strengthen supervision and management, and strengthen the guarantee of elements.
【學(xué)位授予單位】：福建農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F326.6

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