【摘要】：在以供應鏈為競爭層面的全球化市場環(huán)境下,越來越多的企業(yè)選擇運輸采購活動,將運輸與配送業(yè)務外包給專業(yè)的第三方物流服務企業(yè),以節(jié)約自身資源,提高企業(yè)的綜合競爭能力,應變敏捷多變的市場環(huán)境。拍賣是一種能夠實現(xiàn)資源有效配置的交易形式,近年來被廣泛研究應用于政府、企業(yè)等各種采購環(huán)節(jié)。本文以A公司為研究對象,分析討論將拍賣理論應用于企業(yè)運輸與配送服務采購中的實際問題。本文首先通過對A公司專設的運輸配送業(yè)務管理部門——CT部門(Control Tower),近年來的運輸數(shù)據(jù)進行統(tǒng)計分析,找出其現(xiàn)行承運商選擇方法存在的問題。為改進A公司的運輸配送業(yè)務服務水平,基于對拍賣理論與應用現(xiàn)狀資料的詳細歸納,結合運輸與配送的主要特征,選擇了能夠有效避免傳統(tǒng)承運商選擇方法弊端的多屬性組合拍賣法。多屬性拍賣與組合拍賣均是拍賣形式中的一種,多屬性拍賣引入了其他非價格屬性,組合拍賣允許承運商根據(jù)自身運輸能力進行路線組合投標,二者結合能夠實現(xiàn)資源的有效配置,摒除傳統(tǒng)承運商選擇法的弊端。 本文的主要工作是：分析A公司運輸配送的主要需求,結合A公司信息化程度高的實際情況,提出以網上拍賣的形式實施多屬性組合拍賣,設計了A公司網上拍賣系統(tǒng)的組成模塊和相應的承運商選擇流程；構建符合A公司運輸配送實際需求的承運商評價指標體系,引入運價、準時率、貨損率、訂單響應時間、客戶滿意率、綜合素質6個指標,考慮組合拍賣的特點,改進多屬性指標權重模型,運用熵權系數(shù)法計算各指標權重；建立多屬性組合拍賣模型,將多目標決策問題轉換為單目標規(guī)劃模型,運用平方和法求解競勝標；結合A公司實際情況設計算例,進行模型可行性與有效性證明。 本文針對A公司CT部門承運商選擇存在的問題,構建多屬性組合拍賣模型,為其承運商選擇改進提供了有效可行的方法支持,也為企業(yè)承運商選擇方面研究提供了案例參考。
[Abstract]:In the global market environment with supply chain as the competition level, more and more enterprises choose transportation and procurement activities, and outsource transportation and distribution business to professional third party logistics service enterprises in order to save their own resources. Improve the comprehensive competitiveness of enterprises, the market environment is agile and changeable. Auction is a kind of transaction form which can realize the efficient allocation of resources. In recent years, it has been widely studied and applied to various procurement links such as government, enterprises and so on. In this paper, Company A is taken as the research object to analyze and discuss the practical problems of applying auction theory to the procurement of transportation and distribution services. In this paper, first of all, through the statistical analysis of the transportation data of (Control Tower), a special management department of transportation and distribution business in Company A, the problems in the current method of carrier selection are found out in this paper. In order to improve the service level of transportation and distribution in Company A, based on the detailed summary of auction theory and application status, combined with the main characteristics of transportation and distribution, The multi-attribute combination auction method which can effectively avoid the disadvantages of traditional carrier selection method is selected. Multi-attribute auction and combinatorial auction are both forms of auction. Multi-attribute auction introduces other non-price attributes, and combinatorial auction allows carriers to carry out route combined bidding according to their own transport capacity. The combination of the two methods can realize the effective allocation of resources and eliminate the disadvantages of the traditional carrier selection method. The main work of this paper is to analyze the main requirements of A company's transportation and distribution, combine the actual situation of A company's high degree of information, put forward to carry out multi-attribute combination auction in the form of online auction. The composition module of A company online auction system and the corresponding carrier selection process are designed, and the evaluation index system of carrier which meets the actual demand of transportation distribution of A company is constructed, which introduces freight rate, punctual rate, loss rate and order response time. Customer satisfaction rate, comprehensive quality of six indicators, considering the characteristics of the combined auction, improve the multi-attribute index weight model, using entropy weight coefficient method to calculate the weight of each index, establish a multi-attribute combination auction model, The multi-objective decision problem is transformed into a single-objective programming model, and the square sum method is used to solve the winning criteria, and the feasibility and validity of the model are proved by a practical example of company A. Aiming at the problem of carrier selection in CT department of Company A, this paper constructs a multi-attribute combination auction model, which provides an effective and feasible method support for its carrier selection and improvement, and also provides a case reference for the study of enterprise carrier selection.
【學位授予單位】：廈門大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F713.359;F252;F416.63

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