【摘要】：隨著人們對所處生活環(huán)境要求的不斷提升以及經(jīng)濟(jì)全球化、社會信息化的發(fā)展，建設(shè)一個資源節(jié)約型和環(huán)境友好型社會的構(gòu)想引起了人們對于逆向物流，尤其是對基于回收再制造的閉環(huán)供應(yīng)鏈的廣泛關(guān)注。對于廢棄產(chǎn)品的回收再制造也越來越引起企業(yè)的重視。企業(yè)的這種行為一方面是迫于相關(guān)環(huán)保政策的壓力，，另一方面是企業(yè)可以通過這樣的回收再制造過程贏得良好的環(huán)保聲譽(yù)，同時可以降低自身的生產(chǎn)成本，提高企業(yè)利潤。因此，對于閉環(huán)供應(yīng)鏈的研究具有理論和實際雙重意義。雖然近年來國內(nèi)外對于閉環(huán)供應(yīng)鏈的研究越來越多，但是研究多是基于新產(chǎn)品與再制造產(chǎn)品之間無差異，回收產(chǎn)品無差異，零售商如實匯報自身的回收成本。然而實際情況下，即便在技術(shù)上可以達(dá)到再制造產(chǎn)品的性能、質(zhì)量和新產(chǎn)品相同，但是消費者的感受和認(rèn)知不同也會對兩種產(chǎn)品的認(rèn)可度存在差異，而回收的產(chǎn)品由于廢舊程度不同，不可能都進(jìn)行再制造處理，另外，企業(yè)受利益驅(qū)使可能會謊報自身成本信息以求獲得更多的利潤，存在信息不對稱的情況。 基于此，本文從實際情況出發(fā)，假設(shè)閉環(huán)供應(yīng)鏈系統(tǒng)由單一制造商、單一零售商和消費者組成，并且回收過程由零售商負(fù)責(zé)完成，假設(shè)新產(chǎn)品和再制造產(chǎn)品存在一定替代關(guān)系，批發(fā)和零售價格不同，而且回收價格也不同。通過構(gòu)建模型給出了對稱信息和不對稱信息條件下系統(tǒng)各成員的定價策略，并進(jìn)一步比較相應(yīng)的利潤，引入了收益共享契約來對閉環(huán)供應(yīng)鏈系統(tǒng)進(jìn)行協(xié)調(diào)。又通過具體算例驗證了模型的正確性，并分析了新產(chǎn)品和再制造產(chǎn)品替代關(guān)系對利潤的影響，進(jìn)一步指出了如何對閉環(huán)供應(yīng)鏈系統(tǒng)進(jìn)行協(xié)調(diào)。
[Abstract]:With the increasing demands of the living environment and the development of economic globalization and social information, the idea of building a resource-saving and environment-friendly society has caused people to reverse logistics. In particular, the close-loop supply chain based on recycling and re-manufacturing is widely concerned. Enterprises pay more and more attention to recycling and remanufacturing of waste products. On the one hand, the behavior of enterprises is under pressure from relevant environmental protection policies, on the other hand, enterprises can gain good reputation for environmental protection through such recycling and remanufacturing processes, at the same time, they can reduce their own production costs and increase their profits. Therefore, the study of closed-loop supply chain has both theoretical and practical significance. Although there are more and more researches on closed-loop supply chain at home and abroad in recent years, most of the studies are based on the fact that there is no difference between new products and remanufactured products, and there is no difference in recycled products. Retailers report their recovery costs truthfully. However, in practice, even if the performance and quality of the remanufactured product can be achieved technically, the consumer's perception and perception of the two products will be different from that of the new product. Because of the different degree of waste, it is impossible for the recycled products to be remanufactured. In addition, enterprises driven by interests may lie about their own cost information in order to obtain more profits, and there is information asymmetry. Based on this, this paper assumes that the closed-loop supply chain system is composed of a single manufacturer, a single retailer and a consumer, and the recycling process is completed by the retailer, assuming that there is a certain substitution relationship between the new product and the remanufactured product. Wholesale and retail prices differ, and recovery prices vary. By constructing a model, the pricing strategies of each member of the system under the condition of symmetric information and asymmetric information are given, and the corresponding profits are further compared. A revenue-sharing contract is introduced to coordinate the closed-loop supply chain system. The correctness of the model is verified by an example, and the influence of the substitution relationship between the new product and the remanufactured product on the profit is analyzed, and how to coordinate the closed-loop supply chain system is further pointed out.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274

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