物聯(lián)網(wǎng)環(huán)境下兩級(jí)供應(yīng)鏈數(shù)據(jù)共享合作的策略研究
[Abstract]:The application of the Internet of things makes the internal and external resources of the enterprise realize the "material-material" connection across the enterprise boundary. The enterprises in the supply chain can show themselves or know the resource state of the partner through the organization boundary, realize the depth visibility of the resources, and load the resources of the intelligent terminal to have the ability of intelligent optimization at the same time. It can communicate with people or things actively or passively, connect with upstream and downstream links, and provide technical support for resource and information exchange in supply chain. Compared with the previous information sharing, the real-time data sharing among the members of the supply chain supported by the Internet of things technology means that the visual depth of resources will be difficult to control and the risk loss will not be easy to estimate. When the mode of information exchange and sharing changes in the supply chain, a series of opportunistic behaviors will be derived. Therefore, it is necessary to study the new decision problem of data resource sharing among supply chain agents, that is, the decision makers should not consider whether to share or not. But how to share to avoid excessive disclosure of their own data. Based on the previous researches on supply chain cooperation and coordination mechanism, this paper attempts to analyze the impact of the wide application of Internet of things technology on supply chain cooperation. This paper probes into the intrinsic mechanism of profit game mechanism and decision-making behavior evolution when enterprises share data in the "material-material" linked supply chain. In this paper, upstream product manufacturers and their downstream retailers are taken as research objects. The research includes: introducing trust factor among enterprises, and considering the influence of shared data on the value of mining. The income model of different decision combinations including shared risk loss is established. The optimal equilibrium is discussed by game theory in the case of short-term cooperation, and the feasible coordination scheme is put forward one by one for the non-optimal equilibrium. In this paper, we try to establish the total income function of long-term repeated game from the perspective of long-term cooperation, and discuss the change of equilibrium state and the space of improvement, when the data value changes with time, Further improve the total income function in different decision choices, discuss the influence of cumulative value on the stability of long-term cooperative relationship through the trend analysis of income function; at the same time, The game process and optimal strategy of the upstream and downstream agents with data camouflage and sale behavior are analyzed in the short and long term respectively. The factors influencing the decision making the interaction relationship and the improvement of the optimal equilibrium are obtained. Matlab and other analytical tools are also used to analyze and verify the obtained results.
【學(xué)位授予單位】:天津大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:TP391.44;TN929.5;F274
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