【摘要】：正近年來,中國快速消費品行業(yè)面臨諸多挑戰(zhàn)。首先,人員成本、原材料成本上漲擠壓著企業(yè)的利潤空間。同時,白酒、啤酒等多個行業(yè)都遭遇經(jīng)濟增速趨緩、庫存偏高的問題,"消化庫存"成為很多企業(yè)的工作重點之一。其次,電子商務(wù)的快速發(fā)展給消費市場帶來了巨大變化,線上線下多種銷售模式的競爭與融合發(fā)展,使快消品企業(yè)的供應(yīng)鏈管理與物流運作日趨復(fù)雜。第三,快消品市場競爭加劇,消費者不斷對產(chǎn)品及服務(wù)提出新的要求,同時,政府對產(chǎn)品質(zhì)量安全等方面的管控力度也不斷加大。面對這些變化,快消品企業(yè)需要更有競爭力,更有效率,從供應(yīng)鏈和物流優(yōu)化中
[Abstract]:In recent years, China's fast-moving consumer goods industry is facing many challenges. Above all, personnel cost, raw material cost rises squeeze the profit space of enterprise. At the same time, many industries, such as liquor, beer and other industries are experiencing the problem of slow economic growth, high inventory, "digestion of inventory" has become one of the priorities of many enterprises. Secondly, the rapid development of electronic commerce has brought great changes to the consumer market. The competition and integration of online and offline sales modes make the supply chain management and logistics operation of fast consumer goods enterprises become more and more complex. Third, the market competition for fast consumer goods has intensified, consumers have constantly put forward new requirements for products and services, and the government has constantly increased the control and control of product quality and safety. In the face of these changes, fast consumer goods enterprises need to be more competitive and efficient, from the supply chain and logistics optimization
【分類號】：F426.8;F274;F252
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本文編號：2173470