本文選題：代工企業(yè) + SWOT分析　； 參考：《天津大學》2014年碩士論文

【摘要】：代工模式是發(fā)展中國家融入全球生產(chǎn)制造網(wǎng)絡(luò)的重要途徑，在我國經(jīng)濟發(fā)展過程中發(fā)揮了重要作用。近幾年，隨著企業(yè)規(guī)模的不斷擴大，現(xiàn)在企業(yè)發(fā)展的產(chǎn)業(yè)結(jié)構(gòu)與市場競爭和經(jīng)濟形勢間的矛盾日益凸顯，原有的粗放經(jīng)營模式已經(jīng)不能適應(yīng)新形勢的需要。企業(yè)的勞動力成本和原材料成本逐漸增加，其它生產(chǎn)要素的優(yōu)勢也逐漸減弱，環(huán)境保護的呼聲日益高漲，中國企業(yè)以及外商在華投資的企業(yè)，特別是代工企業(yè)，進行戰(zhàn)略調(diào)整迫在眉睫。 論文以外商投資公司A為例，深度分析外商在華投資代工企業(yè)所面臨的困境與對策。論文在前人研究的基礎(chǔ)上，運用SWOT分析方法，，研究了A公司的優(yōu)勢、劣勢、機會與威脅，并給出了相應(yīng)的策略組合。進一步結(jié)合邁克爾波特的競爭優(yōu)勢理論，得到低成本戰(zhàn)略是A公司當前適合的戰(zhàn)略，以人力資源管理和供應(yīng)鏈為突破口是促進企業(yè)走出困境的重要途徑。在人力資源管理方面，論文從外籍高層管理人員、間接員工、晉升和薪酬體制以及派遣工使用等方面分析了A公司造成取得成本、使用成本、開發(fā)成本和離職成本過高的原因，并給出了相應(yīng)的對策。供應(yīng)鏈管理方面，從人才專業(yè)化、信息化、庫存管理模式以及供應(yīng)鏈上企業(yè)間關(guān)系等方面提出了改進措施。論文的研究成果有助于代工企業(yè)及時認識到目前發(fā)展的局限性，并為其在華發(fā)展提供了戰(zhàn)略分析和對策，具有一定的指導(dǎo)意義和實用價值。
[Abstract]:The mode of contract manufacturing is an important way for developing countries to integrate into the global production and manufacturing network and plays an important role in the economic development of our country. In recent years, with the continuous expansion of enterprise scale, the contradiction between the industrial structure of enterprise development and market competition and economic situation has become increasingly prominent, and the original extensive management model can no longer meet the needs of the new situation. The labor and raw material costs of enterprises are gradually increasing, the advantages of other factors of production are gradually weakening, and the voice of environmental protection is rising day by day. Chinese enterprises and enterprises with foreign investment in China, especially contract manufacturing enterprises, Strategic adjustment is imminent. Taking A foreign investment company as an example, this paper deeply analyzes the difficulties and countermeasures faced by foreign investment contract enterprises in China. On the basis of previous studies, this paper studies the strengths, weaknesses, opportunities and threats of company A by using SWOT analysis method, and gives the corresponding combination of strategies. Further combining Michael Porter's theory of competitive advantage, it is concluded that low cost strategy is a suitable strategy for company A at present. Taking human resource management and supply chain as the breakthrough point is an important way to promote enterprises to get out of the predicament. In the aspect of human resource management, the paper analyzes the reasons for the high cost of obtaining, using, developing and leaving company A from the aspects of foreign senior management, indirect staff, promotion and salary system, and the use of dispatch workers. The corresponding countermeasures are given. In the aspect of supply chain management, the improvement measures are put forward from the aspects of talent specialization, informatization, inventory management model and the relationship between enterprises in the supply chain. The research results of this paper are helpful for contract enterprises to realize the limitation of current development in time, and provide strategic analysis and countermeasures for their development in China, which has certain guiding significance and practical value.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F276.43

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