本文選題：旅游供應(yīng)鏈 + 信息共享　； 參考：《太原理工大學(xué)》2014年碩士論文

【摘要】：如今的旅游業(yè)已成為了21世紀(jì)最大的朝陽產(chǎn)業(yè)并獲得了蓬勃發(fā)展,我國也已正式成為世界旅游大國。但與此相對(duì)應(yīng)的卻是我國旅游業(yè)存在的諸多問題,最典型的便是信息不對(duì)稱這一不足,貫穿旅游供應(yīng)鏈各處的信息流無法實(shí)現(xiàn)全面真實(shí)的共享,嚴(yán)重影響著鏈內(nèi)各主體間的合作和信任。為探索解決旅游供應(yīng)鏈信息不對(duì)稱的有效途徑,本文首先分析和總結(jié)了國內(nèi)外相關(guān)文獻(xiàn)研究,發(fā)現(xiàn)針對(duì)旅游供應(yīng)鏈的研究中較少涉及到信息協(xié)作問題,而當(dāng)前也沒有基于實(shí)現(xiàn)信息共享對(duì)于旅游供應(yīng)鏈的價(jià)值效益展開研究的文獻(xiàn),在以上研究不足的基礎(chǔ)上,本文提出旅游供應(yīng)鏈信息共享的議題,并分析了當(dāng)前旅游供應(yīng)鏈信息不對(duì)稱的原因及現(xiàn)狀。 其次,利用系統(tǒng)動(dòng)力學(xué)方法根據(jù)旅游供應(yīng)鏈的參與主體,構(gòu)建了旅游服務(wù)供應(yīng)商子系統(tǒng)、旅游服務(wù)中介子系統(tǒng)和旅游市場(chǎng)終端子系統(tǒng)三個(gè)子系統(tǒng)模型,構(gòu)建系統(tǒng)總體的因果反饋圖及存量流量圖,并根據(jù)各變量間的相互關(guān)系建立相關(guān)方程以便下一步的深層研究。 本文以太原市晉祠博物館為例進(jìn)行調(diào)研,并以問卷的形式獲取了部分旅游者對(duì)于晉祠游的評(píng)價(jià)結(jié)果。然后通過設(shè)置常規(guī)需求市場(chǎng)、需求突增市場(chǎng)、需求突降市場(chǎng)和隨機(jī)市場(chǎng)四種情景,對(duì)旅游供應(yīng)鏈管理系統(tǒng)中部分變量進(jìn)行模擬,發(fā)現(xiàn)旅游供應(yīng)鏈中存在著較為嚴(yán)重的“牛鞭效應(yīng)”、響應(yīng)遲緩等問題,指出信息實(shí)時(shí)共享對(duì)旅游供應(yīng)鏈管理的必要性。在對(duì)比市場(chǎng)需求信息、市場(chǎng)供給信息和旅游者滿意度信息共享前后旅游供應(yīng)鏈相關(guān)變量的模擬結(jié)果,發(fā)現(xiàn)實(shí)現(xiàn)信息共享對(duì)于旅游供應(yīng)鏈的穩(wěn)定和諧,對(duì)于旅游產(chǎn)業(yè)的健康可持續(xù)發(fā)展具有積極意義。最后提出規(guī)范市場(chǎng)秩序、完善信任機(jī)制等建議。 本文的創(chuàng)新點(diǎn)： 一方面,將系統(tǒng)動(dòng)力學(xué)運(yùn)用到供應(yīng)鏈信息共享的研究中,建立了旅游供應(yīng)鏈管理系統(tǒng)模型。 另一方面,將供應(yīng)鏈信息共享的研究拓展到了旅游產(chǎn)業(yè),并得出共享信息對(duì)于旅游供應(yīng)鏈實(shí)施的價(jià)值效益。
[Abstract]:Nowadays, tourism has become the biggest sunrise industry in the 21st century and has been developing vigorously. China has also become a big tourism country in the world. However, there are many problems in tourism industry in our country. The most typical problem is the lack of information asymmetry, and the information flow running through the tourism supply chain cannot be fully and truly shared. It seriously affects the cooperation and trust among the main bodies in the chain. In order to find an effective way to solve the information asymmetry in tourism supply chain, this paper firstly analyzes and summarizes the domestic and foreign literature, and finds that the research on tourism supply chain rarely involves information cooperation. At present, there is no research on the value benefit of tourism supply chain based on information sharing. On the basis of the above research, this paper puts forward the topic of information sharing in tourism supply chain. And analyzed the current tourism supply chain information asymmetry reason and the present situation. Secondly, according to the participants of tourism supply chain, three sub-models of tourism service provider subsystem, tourism service intermediary subsystem and tourism market terminal subsystem are constructed by using system dynamics method. The causality feedback diagram and stock flow chart of the system are constructed, and the correlation equations are established according to the relationship between the variables for the further deep research. This paper takes Taiyuan Jinci Museum as an example to investigate and obtain the evaluation results of some tourists on Jinci Tour by questionnaire. Then by setting up four kinds of scenarios: regular demand market, sudden increase market, sudden drop market and random market, some variables in the tourism supply chain management system are simulated. It is found that there are some serious problems in tourism supply chain, such as bullwhip effect and slow response, and the necessity of real-time information sharing for tourism supply chain management is pointed out. By comparing the simulation results of the related variables of tourism supply chain before and after the information sharing of market demand, market supply and tourist satisfaction, it is found that the realization of information sharing is stable and harmonious for tourism supply chain. It has positive significance for the healthy and sustainable development of tourism industry. Finally, it puts forward some suggestions such as standardizing the market order and perfecting the trust mechanism. The innovation of this paper is as follows: on the one hand, the system dynamics is applied to the research of supply chain information sharing, and the tourism supply chain management system model is established. On the other hand, the research of supply chain information sharing is extended to tourism industry, and the value benefit of sharing information for tourism supply chain implementation is obtained.
【學(xué)位授予單位】：太原理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592;F274;N941.3

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本文編號(hào)：2027758