A公司銷售支持工作流程改善研究
發(fā)布時間:2018-06-12 19:25
本文選題:集成供應鏈 + 業(yè)務流程 ; 參考:《大連理工大學》2014年碩士論文
【摘要】:對于當代的企業(yè)而言,成功的關鍵不僅需要擁有低成本的產(chǎn)品、高科技的技術,或是知名的品牌等優(yōu)勢,更重要的是企業(yè)自身的管理條件。在經(jīng)濟全球化和客戶需求多樣化的背景下,流程管理及其執(zhí)行已經(jīng)成為影響企業(yè)管理水平的關鍵要素。如何通過流程管理提高企業(yè)自身的運作效率、降低內耗、與客戶和供應商建立良好的互動關系,也成為影響未來企業(yè)發(fā)展的重要因素。 好的企業(yè)管理在于好的業(yè)務流程,好的業(yè)務流程需要好的貫徹執(zhí)行。A公司的銷售支持部門屬于集成供應鏈的中間環(huán)節(jié),為了更好的對A公司的銷售業(yè)務進行支撐,幫助供應鏈更有效的運轉,并為整個公司提供增值服務,業(yè)務流程的不斷改進十分重要。本文應用供應鏈管理理論與流程優(yōu)化改善理論,在了解供應鏈管理的概念與內涵的基礎上,采用流程優(yōu)化與改善五步法,即流程體系規(guī)劃、流程現(xiàn)狀描述、流程問題分析、流程優(yōu)化與再造以及流程配套設計,對A公司銷售支持工作流程的現(xiàn)狀進行了描述,并分析與診斷其中存在的問題,然后針對在直銷合同管理流程與代理商返點流程中存在的問題,制定了改善方案,最后基于改善方案制定了實施的配套設計。 通過本文的研究與分析,不僅能夠幫助A公司銷售支持部門進行了工作流程的改善,并希望能將本文所采用的改善方法推廣到其他部門,使持續(xù)改善的習慣深入公司的企業(yè)文化,從而保持A公司的市場領先地位。
[Abstract]:For modern enterprises, the key to success is not only the advantages of low-cost products, high-tech technology, or well-known brands, but also the management conditions of the enterprises themselves. Under the background of economic globalization and diversification of customer demand, process management and its implementation have become the key factors that affect the level of enterprise management. How to improve the operation efficiency, reduce internal friction and establish a good interaction with customers and suppliers through process management has become an important factor affecting the development of enterprises in the future. Good business management lies in good business processes. Good business processes need to be carried out well. A company's sales support department belongs to the intermediate link of the integrated supply chain. In order to better support the sales business of company A, It is important to improve the business process to help the supply chain to run more effectively and to provide value-added services to the whole company. This paper applies the theory of supply chain management and the theory of process optimization improvement, on the basis of understanding the concept and connotation of supply chain management, adopts the five-step method of process optimization and improvement, that is, process system planning, process status description, process problem analysis. Process optimization and reengineering, as well as process matching design, describe the current situation of sales support workflow in company A, and analyze and diagnose the existing problems. Then, aiming at the problems existing in the direct selling contract management process and the agent returning point flow, the improvement scheme is formulated. Finally, based on the improvement scheme, a complete set of implementation design is made. Through the research and analysis of this paper, it can not only help the sales support department of A company to improve the workflow, but also hope to extend the improvement method adopted in this paper to other departments. Keep the habit of continuous improvement into the company's corporate culture, thereby maintaining company A's leading position in the market.
【學位授予單位】:大連理工大學
【學位級別】:碩士
【學位授予年份】:2014
【分類號】:F274;F416.6
【參考文獻】
相關期刊論文 前6條
1 方琳;馮雷鳴;;國內外服務外包政策研究及應用啟示——兼對天津等3示范城市服務外包政策的對比[J];當代經(jīng)濟管理;2011年07期
2 羅明,彭忠勝;企業(yè)流程再造在企業(yè)中的應用[J];工業(yè)技術經(jīng)濟;2002年03期
3 王澤宇;王蕊;王國鋒;;科研團隊領導者的社會網(wǎng)絡交互及其對團隊績效的影響[J];南開管理評論;2014年01期
4 黃蕊;李朝明;;跨國公司知識轉移管理機制研究[J];科技管理研究;2014年13期
5 曹玉麒;;以業(yè)務流程為框架的企業(yè)組織設計[J];企業(yè)管理;2014年07期
6 方炎飛;;沒有KPI,索尼可能死得更早![J];企業(yè)管理;2014年08期
,本文編號:2010803
本文鏈接:http://sikaile.net/guanlilunwen/gongyinglianguanli/2010803.html
最近更新
教材專著