本文選題：本土化戰(zhàn)略 + 印刷線路板��； 參考：《上海交通大學(xué)》2014年碩士論文

【摘要】：隨著全球化競爭態(tài)勢的日益激烈，于國內(nèi)投資的各個跨國公司，，在中國積極實施各種形式的本土化戰(zhàn)略。本土化戰(zhàn)略不但可以很好的提升各跨國公司的核心競爭力，也可以很好的滿足中國當(dāng)?shù)卣囊恍┮螅员阌陔p方建立和諧、合作的友好關(guān)系。各跨國公司得益于積極的本土化戰(zhàn)略成功實施，使得跨國公司能夠很好的利用中國的技術(shù)、資金、人力資源、原材料等各項資源�？鐕驹谄鋸�(qiáng)大的規(guī)�；瘍�(yōu)勢的基礎(chǔ)上，通過在全球范圍內(nèi)對各類資源進(jìn)行合理優(yōu)化配置整合，就有很大的機(jī)會實現(xiàn)其利潤最大化的經(jīng)營目標(biāo)。 跨國公司在中國的本土化戰(zhàn)略無疑是其全球化整體戰(zhàn)略的重要組成部分，隨著中國在國際上的經(jīng)濟(jì)地位的不斷提升，跨國公司的中國本土化戰(zhàn)略將扮演越來越重要的角色。本土化采購戰(zhàn)略也是跨國公司全球化整體戰(zhàn)略的子戰(zhàn)略之一。 關(guān)于戰(zhàn)略采購。如果一個公司在供應(yīng)鏈方面想體現(xiàn)其競爭優(yōu)勢，那么戰(zhàn)略采購就是其基礎(chǔ)，沒有戰(zhàn)略采購就不會有供應(yīng)鏈的競爭優(yōu)勢。大體上講，以下各方面都可以認(rèn)為是戰(zhàn)略采購的內(nèi)容：[1] 1.供應(yīng)商數(shù)量的合理化，減少供應(yīng)商數(shù)量，以整合采購金額。更集中的采購金額易于得到更低的采購成本和定制化的優(yōu)質(zhì)服務(wù)； 2.全球采購戰(zhàn)略； 3.低成本區(qū)域或低成本國家采購，充分利用低成本區(qū)域/國家的低勞動力成本及各類資源成本； 4.電子商務(wù)的廣泛應(yīng)用以及網(wǎng)絡(luò)采購； 5.部件標(biāo)準(zhǔn)化，簡化規(guī)格，可以顯著減少元件的總體數(shù)量，從而增加每個元件的采購金額，提高談判的力度。并且易于管理，降低采購總成本等等。 印刷線路板是所有電子、電氣類產(chǎn)品里面必須采用的基礎(chǔ)電子器件。所有的電子元器件都是貼裝在印刷線路板上面的。對于生產(chǎn)電子、電氣類相關(guān)產(chǎn)品的公司來講，印刷線路板是其采購的重要原材料，金額巨大，通常約占其所有采購直接物料的7%左右。 就全球的印刷線路板產(chǎn)業(yè)來講，超過50%的印刷線路板產(chǎn)業(yè)在中國（含臺灣，香港）。對于印刷線路板采購戰(zhàn)略的制定是否成功，很大的影響了這類公司整個供應(yīng)鏈的有效性與競爭優(yōu)勢。為制定成功的全球印刷線路板采購戰(zhàn)略就必須透徹研究中國印刷線路板廠商，以及印刷線路板的中國采購戰(zhàn)略。 Rogers, Stephen C[2]認(rèn)為，采購戰(zhàn)略就像公司戰(zhàn)略規(guī)劃一樣，并且為了采購戰(zhàn)略而做的戰(zhàn)略工具或模型最終都會歸結(jié)于供應(yīng)/供應(yīng)商戰(zhàn)略。采購戰(zhàn)略的目標(biāo)就是為了得到競爭優(yōu)勢，最終幫助公司在市場上得到勝利。 本論文以H公司（霍尼韋爾）為背景，運用PEST模型、五力模型和內(nèi)、外部因素評價矩陣、戰(zhàn)略管理以及供應(yīng)鏈相關(guān)理論等工具對本企業(yè)的印刷線路板供應(yīng)鏈進(jìn)行分析，找出印刷線路板采購戰(zhàn)略的關(guān)鍵因素，分析目前存在的問題，進(jìn)而提出中國本土化采購戰(zhàn)略的解決方案，并切實執(zhí)行，評估其采購戰(zhàn)略的績效。 總而言之，本論文主要研究H公司的印刷線路板中國本地化采購戰(zhàn)略。
[Abstract]:With the increasingly fierce global competition, various multinational corporations in China have actively implemented various forms of localization strategy in China. The localization strategy can not only improve the core competitiveness of the multinational companies, but also meet the requirements of the local government in China so as to facilitate the establishment of harmony and harmony between the two parties. MNCs have benefited from the successful implementation of a positive localization strategy, enabling MNCs to make good use of China's technology, capital, human resources, raw materials and other resources. On the basis of its strong scale, transnational corporations optimize the allocation of various resources in a reasonable way around the world. Integration will have a great chance to achieve the goal of maximizing profits.
The localization strategy of MNCs in China is undoubtedly an important part of its global strategy. With the continuous promotion of China's international economic status, the localization strategy of MNCs will play a more and more important role. The localization procurement strategy is also one of the sub strategies of the global strategy of the globalization of cross country companies.
Strategic procurement. If a company wants to embody its competitive advantage in the supply chain, then strategic procurement is the basis. Without strategic procurement, there will be no competitive advantage in the supply chain. In general, the following aspects can be considered as the content of strategic procurement: [1]
1. rationalization of the number of suppliers, reducing the number of suppliers to integrate the purchase amount. The more centralized purchase amount is easy to get lower procurement costs and customized quality services.
2. global sourcing strategy;
3. procurement in low cost or low cost countries, making full use of low labor costs and resource costs of low cost regions / countries;
4. the wide application of e-commerce and network procurement;
The 5. components are standardized and simplified, which can significantly reduce the total number of components, increase the purchase amount of each component, improve the strength of the negotiations, and easily manage, reduce the total cost of procurement and so on.
Printed circuit boards are the basic electronic devices that must be used in all electronic and electrical products. All electronic components are attached to printed circuit boards. For companies producing electronics and electrical related products, printed circuit boards are important raw materials for their procurement. The amount is large and usually accounts for all procurement directly. About 7% of the material.
As far as the global printed circuit board industry is concerned, more than 50% of the printed circuit board industry is in China (including Taiwan, Hongkong). The success of the purchase strategy of printed circuit board has greatly affected the effectiveness and competitive advantage of the whole supply chain of these companies. China's printed circuit board manufacturers, as well as printed circuit board's China procurement strategy.
Rogers, Stephen C[2] believes that purchasing strategy is the same as corporate strategic planning, and the strategic tools or models for purchasing strategies are ultimately attributed to supply / supplier strategies. The goal of the procurement strategy is to gain competitive advantage and ultimately help the company win the market.
Based on the background of H company (Honeywell), this paper uses PEST model, five force model and internal, external factor evaluation matrix, strategic management and supply chain related theories to analyze the supply chain of printed circuit board in this enterprise, find out the key factors of printed circuit board procurement strategy, analyze the existing problems, and then put forward China Localization procurement strategy solution, and earnestly implement, evaluate the performance of its procurement strategy.
In a word, this paper mainly studies the localization strategy of H printed circuit board in China.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274;F426.63

【共引文獻(xiàn)】

相關(guān)期刊論文 前10條

1 鄒安全;劉志學(xué);于琦;;基于供需關(guān)系的采購聯(lián)盟定量決策模型分析[J];系統(tǒng)工程;2008年01期

2 常凌

本文編號：1962252