考慮回收成本結(jié)構(gòu)的兩期閉環(huán)供應(yīng)鏈定價(jià)策略研究
本文選題:閉環(huán)供應(yīng)鏈 + 回收成本結(jié)構(gòu) ; 參考:《青島大學(xué)》2016年碩士論文
【摘要】:隨著可持續(xù)發(fā)展觀念的普及和人類環(huán)保意識(shí)的提高,閉環(huán)供應(yīng)鏈因?yàn)槠涔?jié)約資源和減少污染的雙重環(huán)保特性成為供應(yīng)鏈中的研究熱點(diǎn)。本文基于差別定價(jià),建立了考慮回收成本結(jié)構(gòu)的兩期動(dòng)態(tài)博弈閉環(huán)供應(yīng)鏈模型,分別研究制造商再制造、經(jīng)銷商再制造和第三方再制造三種模式下,回收成本結(jié)構(gòu)對(duì)回收努力程度、節(jié)點(diǎn)企業(yè)定價(jià)策略和閉環(huán)供應(yīng)鏈利潤(rùn)的影響,具有一定的理論意義和現(xiàn)實(shí)意義。文章首先關(guān)于回收成本結(jié)構(gòu)進(jìn)行了假設(shè)與分析,建立了回收成本結(jié)構(gòu)模型;然后對(duì)不同回收成本下的三種再制造模式進(jìn)行了橫向和縱向的比較分析;最后通過(guò)模型解析和數(shù)值仿真分析,得出了以下主要結(jié)論。(1)回收成本為規(guī)模經(jīng)濟(jì)時(shí),再制造行為獲利較高,再制造方回收努力程度高,再制造產(chǎn)品對(duì)新產(chǎn)品市場(chǎng)的沖擊較大。規(guī)模不經(jīng)濟(jì)時(shí),再制造行為獲利較低,再制造方回收努力程度低,再制造產(chǎn)品對(duì)新產(chǎn)品市場(chǎng)的沖擊較小。(2)回收成本為規(guī)模經(jīng)濟(jì)時(shí),第三方再制造模式對(duì)供應(yīng)鏈總利潤(rùn)最為不利。消費(fèi)者偏好較低時(shí),經(jīng)銷商再制造模式對(duì)供應(yīng)鏈總利潤(rùn)最為有利;消費(fèi)者偏好較高時(shí),制造商再制造模式對(duì)供應(yīng)鏈總利潤(rùn)最為有利。規(guī)模不經(jīng)濟(jì)時(shí),高回收成本使得三種再制造模式的回收努力程度均較低,第三方再制造模式可以使供應(yīng)鏈總利潤(rùn)達(dá)到最優(yōu)。(3)無(wú)論是回收成本的規(guī)模經(jīng)濟(jì)還是不經(jīng)濟(jì),第三方再制造模式對(duì)制造商均不利,出于對(duì)市場(chǎng)原產(chǎn)品制造商的保護(hù),應(yīng)對(duì)第三方再制造商收取一定的專利費(fèi)用改善原制造商與第三方之間的博弈關(guān)系,減輕第三方再制造商的威脅。
[Abstract]:With the popularization of the concept of sustainable development and the improvement of human awareness of environmental protection, closed-loop supply chain has become a research hotspot in supply chain because of its dual environmental characteristics of saving resources and reducing pollution. In this paper, based on differential pricing, a two-stage dynamic game closed-loop supply chain model considering the structure of cost recovery is established. The models of manufacturer remanufacturing, dealer remanufacturing and third-party remanufacturing are studied respectively. The influence of cost recovery structure on the degree of recovery efforts, the pricing strategy of node enterprises and the profit of closed-loop supply chain has certain theoretical and practical significance. In this paper, the hypothesis and analysis of the cost recovery structure are made, and the model of the cost recovery structure is established, and then the horizontal and vertical comparative analysis of the three remanufacturing modes under different cost recovery is carried out. Finally, through model analysis and numerical simulation analysis, the following main conclusions are drawn: 1) when the cost of recycling is economies of scale, the remanufacturing behavior has a higher profit, the remanufacturing party has a high degree of recycling effort, and the remanufactured products have a greater impact on the new product market. When the scale is not economical, the remanufacturing behavior profit is low, the remanufacturing party's recovery effort is low, and the impact of the remanufacturing product on the new product market is smaller. 2) when the cost of recovery is economies of scale, the third party remanufacturing mode is the most disadvantageous to the total profit of the supply chain. When the consumer preference is low, the rescheduling model is the most favorable to the total profit of the supply chain, and when the consumer preference is higher, the manufacturer's remanufacturing mode is the most favorable to the total profit of the supply chain. When the scale is not economical, the high cost of recycling makes the recovery effort of the three remanufacturing modes lower, and the third-party remanufacturing model can make the total profit of the supply chain to reach the optimal value, whether it is the scale economy or the uneconomy of the cost recovery. The third party remanufacturing model is unfavorable to the manufacturer. In order to protect the original product manufacturer in the market, the third party re-manufacturer should charge a certain patent fee to improve the game relationship between the original manufacturer and the third party. Reduce the threat of third-party re-manufacturers.
【學(xué)位授予單位】:青島大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2016
【分類號(hào)】:F274
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