本文選題：質(zhì)量競(jìng)爭(zhēng) + 供應(yīng)鏈網(wǎng)絡(luò)�。� 參考：《青島大學(xué)》2014年碩士論文

【摘要】：產(chǎn)品質(zhì)量隨著收入增長(zhǎng)及生活品質(zhì)改善,逐漸成為消費(fèi)者進(jìn)行產(chǎn)品選擇的決定性因素,現(xiàn)今企業(yè)已將質(zhì)量競(jìng)爭(zhēng)策略作為攫取市場(chǎng)份額的利器。全球化競(jìng)爭(zhēng)加劇使企業(yè)間競(jìng)爭(zhēng)演變?yōu)楣⿷?yīng)鏈間競(jìng)爭(zhēng),供應(yīng)鏈網(wǎng)絡(luò)是當(dāng)今市場(chǎng)經(jīng)濟(jì)活動(dòng)的主要形式。因此,如何在供應(yīng)鏈網(wǎng)絡(luò)中科學(xué)地制定質(zhì)量競(jìng)爭(zhēng)策略是本文研究主題。本文的主要研究?jī)?nèi)容及創(chuàng)新點(diǎn)歸納如下： 1)將質(zhì)量競(jìng)爭(zhēng)策略,納入到供應(yīng)鏈網(wǎng)絡(luò)均衡研究中,利用有限維變分不等式理論及博弈理論刻畫網(wǎng)絡(luò)成員的最優(yōu)性行為,構(gòu)建考慮質(zhì)量競(jìng)爭(zhēng)的供應(yīng)鏈網(wǎng)絡(luò)均衡模型。 2)為刻畫不同市場(chǎng)競(jìng)爭(zhēng)行為,除運(yùn)用Nash非合作博弈理論,研究供應(yīng)鏈網(wǎng)絡(luò)成員間完全競(jìng)爭(zhēng)行為之外,還運(yùn)用Cournot-Nash非合作博弈理論,研究供應(yīng)鏈網(wǎng)絡(luò)成員間的寡頭競(jìng)爭(zhēng)行為。 3)針對(duì)質(zhì)量競(jìng)爭(zhēng)的供應(yīng)鏈網(wǎng)絡(luò),將單渠道網(wǎng)絡(luò)均衡模型,拓展到傳統(tǒng)渠道和電子商務(wù)渠道并存的雙渠道網(wǎng)絡(luò)均衡模型。 4)基于現(xiàn)實(shí),在質(zhì)量競(jìng)爭(zhēng)的供應(yīng)鏈網(wǎng)絡(luò)均衡模型中,引入行業(yè)質(zhì)量標(biāo)準(zhǔn)約束、產(chǎn)能約束和價(jià)格干預(yù),探討了不同約束對(duì)網(wǎng)絡(luò)均衡的影響,并獲得有益啟示。
[Abstract]:With the increase of income and the improvement of the quality of life, the quality of the product has gradually become the decisive factor for the consumer to choose the product. Nowadays, the enterprise has taken the quality competition strategy as a sharp weapon to grab the market share. The intensification of the globalization competition makes the competition among enterprises into the supply chain competition, and the supply chain network is the main activity of the current market economy. Therefore, how to scientifically formulate quality competition strategy in supply chain network is the theme of this paper. The main contents and innovations of this paper are summarized as follows:
1) the quality competition strategy is incorporated into the research of supply chain network equilibrium, and the optimal behavior of network members is depicted by using the finite dimensional variational inequality theory and game theory, and the supply chain network equilibrium model considering quality competition is constructed.
2) in order to describe different market competition behavior, in addition to using the Nash non cooperative game theory to study the complete competitive behavior among the members of the supply chain network, we also use the Cournot-Nash non cooperative game theory to study the Oligarchy Competition among the members of the supply chain network.
3) aiming at the supply chain network with quality competition, the single channel network equilibrium model is extended to the dual channel network equilibrium model coexisting with traditional channels and e-commerce channels.
4) based on reality, in the supply chain network equilibrium model of quality competition, the influence of different constraints on network equilibrium is discussed by introducing industry quality standard constraints, capacity constraints and price intervention, and some useful revelations are obtained.

【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F273.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 劉誠(chéng);李偉;瞿攀;;隨機(jī)需求條件下閉環(huán)供應(yīng)鏈網(wǎng)絡(luò)均衡[J];系統(tǒng)工程;2008年08期

2 滕春賢;高廣振;;不確定的多商品流多準(zhǔn)則供應(yīng)鏈網(wǎng)絡(luò)模型[J];系統(tǒng)工程;2009年01期

3 牟小俐;徐毅;陳漢林;;考慮質(zhì)量水平影響的供應(yīng)鏈利潤(rùn)模型[J];工業(yè)工程;2008年03期

4 胡勁松;徐元吉;;考慮產(chǎn)能約束的模糊供應(yīng)鏈網(wǎng)絡(luò)均衡研究[J];管理學(xué)報(bào);2012年01期

5 楊玉香;周根貴;李曉紅;;閉環(huán)供應(yīng)鏈網(wǎng)絡(luò)水平整合經(jīng)濟(jì)模型研究[J];工業(yè)工程與管理;2010年03期

6 魯其輝;朱道立;;質(zhì)量與價(jià)格競(jìng)爭(zhēng)供應(yīng)鏈的均衡與協(xié)調(diào)策略研究[J];管理科學(xué)學(xué)報(bào);2009年03期

7 陳兆波;滕春賢;姚鋒敏;;具有隨機(jī)需求的多種差異產(chǎn)品供應(yīng)鏈網(wǎng)絡(luò)均衡模型研究[J];經(jīng)濟(jì)數(shù)學(xué);2008年03期

8 張鐵柱;周倩;;雙渠道多期供應(yīng)鏈網(wǎng)絡(luò)均衡模型研究[J];計(jì)算機(jī)集成制造系統(tǒng);2008年08期

9 胡勁松;李增強(qiáng);胡小根;周巖;張桂濤;;具有產(chǎn)能約束和價(jià)格干預(yù)的供應(yīng)鏈網(wǎng)絡(luò)雙渠道均衡[J];計(jì)算機(jī)集成制造系統(tǒng);2012年04期

10 胡勁松;徐元吉;劉芳霞;王叢叢;;具有模糊需求的多商品流供應(yīng)鏈網(wǎng)絡(luò)均衡研究[J];控制與決策;2012年05期

，

本文編號(hào)：1894106