本文選題：質量競爭 + 供應鏈網絡��； 參考：《青島大學》2014年碩士論文

【摘要】：產品質量隨著收入增長及生活品質改善,逐漸成為消費者進行產品選擇的決定性因素,現(xiàn)今企業(yè)已將質量競爭策略作為攫取市場份額的利器。全球化競爭加劇使企業(yè)間競爭演變?yōu)楣⿷滈g競爭,供應鏈網絡是當今市場經濟活動的主要形式。因此,如何在供應鏈網絡中科學地制定質量競爭策略是本文研究主題。本文的主要研究內容及創(chuàng)新點歸納如下： 1)將質量競爭策略,納入到供應鏈網絡均衡研究中,利用有限維變分不等式理論及博弈理論刻畫網絡成員的最優(yōu)性行為,構建考慮質量競爭的供應鏈網絡均衡模型。 2)為刻畫不同市場競爭行為,除運用Nash非合作博弈理論,研究供應鏈網絡成員間完全競爭行為之外,還運用Cournot-Nash非合作博弈理論,研究供應鏈網絡成員間的寡頭競爭行為。 3)針對質量競爭的供應鏈網絡,將單渠道網絡均衡模型,拓展到傳統(tǒng)渠道和電子商務渠道并存的雙渠道網絡均衡模型。 4)基于現(xiàn)實,在質量競爭的供應鏈網絡均衡模型中,引入行業(yè)質量標準約束、產能約束和價格干預,探討了不同約束對網絡均衡的影響,并獲得有益啟示。
[Abstract]:With the increase of income and the improvement of the quality of life, the quality of the product has gradually become the decisive factor for the consumer to choose the product. Nowadays, the enterprise has taken the quality competition strategy as a sharp weapon to grab the market share. The intensification of the globalization competition makes the competition among enterprises into the supply chain competition, and the supply chain network is the main activity of the current market economy. Therefore, how to scientifically formulate quality competition strategy in supply chain network is the theme of this paper. The main contents and innovations of this paper are summarized as follows:
1) the quality competition strategy is incorporated into the research of supply chain network equilibrium, and the optimal behavior of network members is depicted by using the finite dimensional variational inequality theory and game theory, and the supply chain network equilibrium model considering quality competition is constructed.
2) in order to describe different market competition behavior, in addition to using the Nash non cooperative game theory to study the complete competitive behavior among the members of the supply chain network, we also use the Cournot-Nash non cooperative game theory to study the Oligarchy Competition among the members of the supply chain network.
3) aiming at the supply chain network with quality competition, the single channel network equilibrium model is extended to the dual channel network equilibrium model coexisting with traditional channels and e-commerce channels.
4) based on reality, in the supply chain network equilibrium model of quality competition, the influence of different constraints on network equilibrium is discussed by introducing industry quality standard constraints, capacity constraints and price intervention, and some useful revelations are obtained.

【學位授予單位】：青島大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F274;F273.2

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本文編號：1894106