本文選題：服務(wù)感應(yīng)度 + 供應(yīng)鏈管理��； 參考：《吉林大學》2014年碩士論文

【摘要】：新產(chǎn)品開發(fā)是影響企業(yè)組織生存、成功、復興的關(guān)鍵過程，是企業(yè)的競爭優(yōu)勢的來源之一。近年來，，顧客參與在新產(chǎn)品開發(fā)中的作用得到了越來越多行業(yè)的認可。要進行成功的產(chǎn)品開發(fā)，通過產(chǎn)品開發(fā)建立超越產(chǎn)品的價值，企業(yè)必須認識到顧客參與在產(chǎn)品開發(fā)中的重要作用。顧客參與是服務(wù)主導的一個主要體現(xiàn)形式，將服務(wù)理念和服務(wù)邏輯融合到新產(chǎn)品開發(fā)的過程中，使其在產(chǎn)品開發(fā)的各個階段都起到重要作用，將直接影響到新產(chǎn)品開發(fā)的成敗。服務(wù)主導邏輯經(jīng)歷了理論的爭鳴和實踐的探索，從理論和實踐等方面逐漸趨近于成熟，其核心問題是相對于產(chǎn)品主導邏輯更強調(diào)服務(wù)及服務(wù)所創(chuàng)造的價值。 本文以服務(wù)主導邏輯為理論基礎(chǔ)，通過辨析產(chǎn)品主導型供應(yīng)鏈與服務(wù)主導型供應(yīng)鏈，明確服務(wù)主導型供應(yīng)鏈下的新產(chǎn)品開發(fā)思路。在供應(yīng)鏈管理模式下，突出新產(chǎn)品開發(fā)的各個環(huán)節(jié)的服務(wù)思想，對新產(chǎn)品開發(fā)流程中企業(yè)與顧客間互動，服務(wù)指標和服務(wù)水平進行量化，并以服務(wù)感應(yīng)度系數(shù)作為主要的分析工具，在感應(yīng)度系數(shù)的基礎(chǔ)上，對服務(wù)感應(yīng)度系數(shù)進行重新界定，提出其表達式、適用范圍及具體測算方法。并以一汽大眾主產(chǎn)車型自2008年到2012年的改進、新型號開發(fā)所引起的主要功能指標變動為例，挖掘其改進及新型新產(chǎn)品中的服務(wù)特性，將其固化到服務(wù)感應(yīng)度系數(shù)中，測算并比較幾年間汽車領(lǐng)域新產(chǎn)品開發(fā)的服務(wù)感應(yīng)度系數(shù)值，從而得出相應(yīng)的結(jié)論，即供應(yīng)鏈模式下的服務(wù)主導思想在制造型企業(yè)中逐漸被重視，但重視程度仍不足，服務(wù)主導型供應(yīng)鏈仍有很大的發(fā)展空間。服務(wù)感應(yīng)度系數(shù)的測算能在一定程度上對供應(yīng)鏈主導企業(yè)新產(chǎn)品開發(fā)的服務(wù)水平進行客觀評估，為企業(yè)后續(xù)新產(chǎn)品開發(fā)中貫徹服務(wù)主導思想提供理論指導和實踐支持。
[Abstract]:New product development is a key process that affects the survival, success and rejuvenation of an enterprise, and it is also one of the sources of the competitive advantage of an enterprise. In recent years, the role of customer participation in the development of new products has been recognized by more and more industries. In order to carry on the successful product development and establish the value beyond the product through the product development, the enterprise must realize the important function of the customer participation in the product development. Customer participation is one of the main forms of service leading. The integration of service concept and service logic into the process of new product development will play an important role in all stages of product development and will directly affect the success or failure of new product development. Service-led logic has experienced theoretical contention and practical exploration, and gradually approaches to maturity in theory and practice. Its core problem is that service and the value created by service are more emphasized than product-oriented logic. Based on the theory of service-oriented logic, this paper analyzes the product-oriented supply chain and the service-oriented supply chain, and clarifies the new product development ideas under the service-oriented supply chain. In the mode of supply chain management, the service idea of each link of new product development is highlighted, and the interaction, service index and service level between enterprise and customer in the process of new product development are quantified. On the basis of the sensitivity coefficient, the paper redefines the service sensitivity coefficient, and puts forward its expression, applicable range and concrete calculation method. Taking the improvement of FAW Volkswagen's main production model from 2008 to 2012 and the change of main function index caused by new model development as an example, the paper excavates the service characteristics in its improvement and new product, and solidifies it into the service sensitivity coefficient. This paper calculates and compares the service sensitivity coefficient of the new product development in automobile field in recent years, and draws the corresponding conclusion that the service leading thought in the supply chain mode has been paid more and more attention to in the manufacturing enterprises, but the degree of attention is still insufficient. Service-oriented supply chain still has a lot of room for development. The measurement of service sensitivity coefficient can objectively evaluate the service level of the new product development in the supply chain leading enterprises to a certain extent, and provide theoretical guidance and practical support for the implementation of the service leading thought in the following new product development.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F274;F426.471

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