本文選題：非即時(shí)衰減品 + 動(dòng)態(tài)定價(jià)　； 參考：《天津大學(xué)》2014年碩士論文

【摘要】：經(jīng)濟(jì)的全球化發(fā)展,市場(chǎng)競(jìng)爭(zhēng)的日益加劇,以及供應(yīng)鏈運(yùn)營(yíng)的不斷深化,使得定價(jià)策略在企業(yè)決策中顯得尤為重要.現(xiàn)實(shí)生活中廣泛存在的非即時(shí)衰減品,在保鮮期內(nèi)不衰減,超出保鮮期則產(chǎn)生衰減.隨著科技的進(jìn)步,價(jià)格調(diào)整成本顯著降低,使動(dòng)態(tài)定價(jià)成為可能.動(dòng)態(tài)定價(jià)使決策者更具靈活性,能夠根據(jù)市場(chǎng)變化及時(shí)調(diào)整策略,從而獲得比靜態(tài)定價(jià)更高的收益.因此,將動(dòng)態(tài)定價(jià)應(yīng)用于非即時(shí)衰減品具有非常重要的理論和實(shí)踐意義. 本文分別對(duì)價(jià)格影響需求下,以及價(jià)格和庫(kù)存共同影響需求下的非即時(shí)衰減品的動(dòng)態(tài)定價(jià)問題進(jìn)行了深入研究.基于非即時(shí)衰減品的特性,均假設(shè)庫(kù)存在銷售前期僅受顧客需求影響,而在銷售后期還要考慮產(chǎn)品衰減造成的庫(kù)存損耗.為使企業(yè)收益最大,建立了不同需求條件下非即時(shí)衰減品的動(dòng)態(tài)定價(jià)模型,利用龐特里亞金極大值原理對(duì)模型進(jìn)行求解,得到不同情況下的最優(yōu)定價(jià)策略,并通過數(shù)值算例,分析了模型參數(shù)對(duì)決策的影響,驗(yàn)證了算法的有效性.
[Abstract]:With the development of global economy, market competition and the deepening of supply chain operation, pricing strategy is becoming more and more important in enterprise decision-making. In real life, non-instant attenuation products exist widely, which do not attenuate during the period of preservation, but produce attenuation beyond the period of preservation. With the progress of science and technology, the cost of price adjustment has been significantly reduced, making dynamic pricing possible. Dynamic pricing makes policy makers more flexible and can adjust their strategies according to market changes in a timely manner to achieve higher returns than static pricing. Therefore, it is of great theoretical and practical significance to apply dynamic pricing to non-instant attenuation products. In this paper, the dynamic pricing of non-instant attenuated products under the influence of price and inventory is studied. Based on the characteristics of non-instant attenuators, it is assumed that inventory is affected only by customer demand in the early stage of sales, and the loss of inventory caused by product attenuation should be considered in the later stage of sales. In order to maximize the profit of the enterprise, the dynamic pricing model of non-instant attenuated products under different demand conditions is established. The model is solved by using Ponteriagin maximum principle, and the optimal pricing strategy under different conditions is obtained, and the numerical example is given. The effect of model parameters on decision making is analyzed, and the validity of the algorithm is verified.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F224

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本文編號(hào)：1867717