本文選題：生鮮農(nóng)產(chǎn)品 + 供應(yīng)鏈�。� 參考：《管理科學(xué)學(xué)報(bào)》2013年10期

【摘要】：針對(duì)我國(guó)生鮮農(nóng)產(chǎn)品銷地批發(fā)市場(chǎng)內(nèi)普遍存在的產(chǎn)品價(jià)格信息不對(duì)稱現(xiàn)象,基于博弈論方法建立了銷地批發(fā)市場(chǎng)運(yùn)營(yíng)商與批發(fā)商之間的主從博弈模型,在批發(fā)商完全隱藏、部分隱藏和共享采購(gòu)價(jià)格信息三種情形下,分析了雙方的動(dòng)態(tài)博弈過程,并進(jìn)行了比較.給出一種由銷地批發(fā)市場(chǎng)運(yùn)營(yíng)商主導(dǎo)的協(xié)調(diào)策略,在該策略中,一個(gè)足夠強(qiáng)的信號(hào)在雙方博弈開始時(shí)傳遞給批發(fā)商,使其相信共享采購(gòu)價(jià)格信息是最優(yōu)策略.結(jié)果表明,批發(fā)商共享采購(gòu)價(jià)格信息,不但提高了批發(fā)市場(chǎng)運(yùn)營(yíng)商的期望利潤(rùn),更有助于穩(wěn)定生鮮農(nóng)產(chǎn)品的供給,平抑生鮮農(nóng)產(chǎn)品價(jià)格波動(dòng).最后通過對(duì)相關(guān)參數(shù)的討論,從終端消費(fèi)者的角度,給出了具體的管理建議.
[Abstract]:In view of the asymmetry of product price information in the wholesale market of fresh agricultural products, a game model between operator and wholesaler in wholesale market is established based on game theory, which is hidden completely in wholesalers. In the case of partially hiding and sharing purchasing price information, the dynamic game process between the two parties is analyzed and compared. In this strategy, a strong enough signal is transmitted to the wholesaler at the beginning of the game to make him believe that the shared purchase price information is the best strategy. The results show that the price information shared by wholesalers not only increases the expected profit of wholesale market operators, but also helps to stabilize the supply of fresh agricultural products and stabilize the price fluctuation of fresh agricultural products. Finally, through the discussion of the related parameters, the management suggestions are given from the point of view of the terminal consumers.
【作者單位】： 重慶大學(xué)經(jīng)濟(jì)與工商管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金資助項(xiàng)目(70972056) 中央高�；究蒲袠I(yè)務(wù)費(fèi)資助項(xiàng)目(CDJSK11003)
【分類號(hào)】：F274;F724.1

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 徐賢浩;聶思s，

本文編號(hào)：1838022