本文選題：輕資產(chǎn)運(yùn)營(yíng) + 服裝企業(yè)　； 參考：《鄭州大學(xué)》2014年碩士論文

【摘要】：隨著經(jīng)濟(jì)全球化的發(fā)展和行業(yè)分工的不斷深入,輕資產(chǎn)運(yùn)營(yíng)為企業(yè)在激烈的市場(chǎng)競(jìng)爭(zhēng)中提高盈利能力提供了一種全新的商業(yè)模式,但是現(xiàn)實(shí)中輕資產(chǎn)運(yùn)營(yíng)的服裝企業(yè)并未表現(xiàn)出更強(qiáng)的盈利能力。本文的目的就是揭示輕資產(chǎn)運(yùn)營(yíng)服裝企業(yè)盈利能力影響因素并探討如何提高輕資產(chǎn)運(yùn)營(yíng)服裝企業(yè)的盈利能力。 基于輕資產(chǎn)運(yùn)營(yíng)和盈利能力相關(guān)理論,本文運(yùn)用杜邦體系研究了美特斯·邦威、森馬和搜于特等輕資產(chǎn)運(yùn)營(yíng)服裝企業(yè)的盈利能力,發(fā)現(xiàn)存貨周轉(zhuǎn)率是導(dǎo)致凈資產(chǎn)收益率下降的主要原因,進(jìn)而總結(jié)輕資產(chǎn)運(yùn)營(yíng)企業(yè)的特點(diǎn),揭示如何改進(jìn)輕資產(chǎn)運(yùn)營(yíng)服裝企業(yè)的盈利能力。 本文的研究結(jié)果表明,服裝市場(chǎng)的時(shí)尚消費(fèi)特征決定了服裝企業(yè)必須格外重視庫(kù)存。表面上看,庫(kù)存積壓、企業(yè)周轉(zhuǎn)率持續(xù)下降影響了企業(yè)的盈利能力,實(shí)質(zhì)上背后的根源是輕資產(chǎn)運(yùn)營(yíng)所帶來(lái)的供應(yīng)鏈管理的困難。輕資產(chǎn)運(yùn)營(yíng)服裝企業(yè)要協(xié)調(diào)設(shè)計(jì)、采購(gòu)、生產(chǎn)、配送和終端銷售等供應(yīng)鏈的各個(gè)環(huán)節(jié)對(duì)市場(chǎng)做出快速反應(yīng),才能從根本上提高企業(yè)的盈利能力。我國(guó)的服裝企業(yè)無(wú)論是品牌影響力、供應(yīng)鏈管理能力都存在明顯的不足,這是輕資產(chǎn)運(yùn)營(yíng)服裝企業(yè)未來(lái)努力的方向。
[Abstract]:With the development of economic globalization and the deepening of the division of industry, asset light strategy provides a new business model for the enterprise to improve profitability in the fierce competition in the market, but in reality the asset light operating garment enterprises did not show stronger profitability. The purpose of this paper is to reveal the factors of profitability, asset light business clothing influence of enterprise and to explore how to improve the asset light business clothing enterprise's profitability.
Light asset management and profitability based on related theories, research the Metersbonwe DuPont system using Semir search, and in special light asset management clothing enterprise profitability, inventory turnover rate is the main reason that leads to the decline in the rate of return on net assets, and then summarized the characteristics of asset light business, reveals how to improve asset light operations the clothing enterprise's profitability.
The results of this study show that fashion consumption characteristics of clothing market determines the apparel enterprises must pay special attention to inventory. On the surface, the backlog of inventory, enterprise turnover continued to decline affected the profitability of the enterprise, the essence is the root cause behind the supply chain management of asset light operating the difficulty of clothing enterprises to asset light operations. Coordinate the design, procurement, production, distribution and sale of each link of the supply chain to make rapid response to market, in order to fundamentally improve the profitability of enterprises. China's garment enterprises regardless of the brand influence, supply chain management capabilities have shortcomings, this is the future direction of asset light business clothing enterprise.

【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F275;F426.86

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