閉環(huán)供應(yīng)鏈再制造策略及模式研究
本文選題:回收再制造 切入點(diǎn):閉環(huán)供應(yīng)鏈 出處:《西南交通大學(xué)》2014年碩士論文
【摘要】:近年來(lái),隨著環(huán)境的惡化和資源的匱乏以及環(huán)保意識(shí)的上升、法律手段的加強(qiáng)和政府政策的促進(jìn),再制造越來(lái)越受到關(guān)注。開(kāi)環(huán)供應(yīng)鏈在再制造利益及政府政策的驅(qū)使下逐漸向閉環(huán)供應(yīng)鏈發(fā)展。 一般情況下,對(duì)閉環(huán)供應(yīng)鏈的研究都是直接假定其能夠帶來(lái)利潤(rùn),而沒(méi)有考慮開(kāi)環(huán)供應(yīng)鏈向閉環(huán)供應(yīng)鏈的轉(zhuǎn)變程中所受到的諸多因素的影響,如產(chǎn)品差異性、消費(fèi)者認(rèn)可度、成本、回收限制、政府政策、市場(chǎng)規(guī)模等。本文綜合以上因素研究單級(jí)閉環(huán)供應(yīng)鏈的制造商再制造策略。 研究表明,單級(jí)閉環(huán)供應(yīng)鏈下,只要產(chǎn)品同質(zhì),制造商就會(huì)進(jìn)行再制造。而在產(chǎn)品異質(zhì)下,再制造決策不僅受到單位回收再制造成本的影響,還受到市場(chǎng)上消費(fèi)者對(duì)再制品認(rèn)可度的影響,因此,在產(chǎn)品異質(zhì)下,新產(chǎn)品和再制品互相蠶食,如果再制品將新產(chǎn)品完全蠶食,那么制造商就只生產(chǎn)再制品,反之亦然,否則,兩種產(chǎn)品在市場(chǎng)中就呈現(xiàn)競(jìng)爭(zhēng)狀態(tài)。 單級(jí)閉環(huán)供應(yīng)鏈主要研究制造商進(jìn)行制造和銷(xiāo)售情形,F(xiàn)實(shí)情境下,產(chǎn)品一般是由零售商進(jìn)行銷(xiāo)售,因此,有必要進(jìn)一步對(duì)二級(jí)閉環(huán)供應(yīng)鏈的不同回收再制造策略及模式進(jìn)行研究。 通過(guò)對(duì)不同回收再制造模式的研究發(fā)現(xiàn),零售商回收再制造模式下新產(chǎn)品和再制品的定價(jià)都小于制造商和第三方回收再制造模式,說(shuō)明零售商回收再制造模式能夠讓利消費(fèi)者,使消費(fèi)者得到實(shí)惠。另外,研究發(fā)現(xiàn),誰(shuí)進(jìn)行回收再制造就對(duì)誰(shuí)有益。零售商和第三方回收再制造模式下閉環(huán)供應(yīng)鏈的效益更高。制造商回收再制造模式相較于另外兩種模式來(lái)說(shuō),更節(jié)約資源,更低碳環(huán)保。而當(dāng)市場(chǎng)上存在環(huán)保型消費(fèi)者時(shí),環(huán)保消費(fèi)者的比例會(huì)影響制造商對(duì)產(chǎn)品批發(fā)價(jià)的定價(jià)策略,進(jìn)而影響零售商對(duì)產(chǎn)品銷(xiāo)售價(jià)的定價(jià)。
[Abstract]:In recent years, with the deterioration of the environment, the scarcity of resources and the rising awareness of environmental protection, the strengthening of legal means and the promotion of government policies, remanufacturing has attracted more and more attention.The open-loop supply chain develops to the closed-loop supply chain driven by the remanufacturing benefits and government policies.In general, the research on closed-loop supply chain assumes directly that it can bring profit, but does not consider the influence of many factors in the process of transition from open-loop supply chain to closed-loop supply chain, such as product difference, consumer acceptance, etc.Cost, recovery limits, government policy, market size, etc.This paper studies the manufacturer remanufacturing strategy of single-stage closed-loop supply chain.The research shows that the manufacturer will remanufacture as long as the product is homogeneous in the single-stage closed-loop supply chain.Under product heterogeneity, remanufacturing decision is affected not only by the cost of unit recovery and remanufacture, but also by the consumers' acceptance of remanufactured products in the market. Therefore, under product heterogeneity, new products and remanufactured products eat each other.If remanufactured products completely eat new products, then manufacturers will only produce remanufactured products, and vice versa, otherwise, the two products will be competitive in the market.Single-stage closed-loop supply chain is mainly concerned with manufacturing and sales of manufacturers.In reality, the products are generally sold by retailers. Therefore, it is necessary to further study the different recycling and remanufacturing strategies and models of the two-stage closed-loop supply chain.Through the research of different recycling and remanufacturing models, it is found that the pricing of new products and remanufactured products is smaller than that of manufacturers and third parties, which shows that retailers can make consumers benefit by recycling and remanufacturing models.Benefit consumers.In addition, the study found that recycling and re-manufacturing is beneficial to who.Retailers and third-party recycling and remanufacturing mode of closed-loop supply chain is more efficient.The manufacturer's recycling and remanufacturing model is more resource-efficient and less carbon-friendly than the other two.When there are environment-friendly consumers in the market, the proportion of environment-friendly consumers will affect the manufacturer's pricing strategy of wholesale price of products, and then affect the pricing of retailers on the price of product sales.
【學(xué)位授予單位】:西南交通大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類(lèi)號(hào)】:F274;F713.2
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