本文選題：供應鏈　切入點：客戶關系　出處：《重慶理工大學》2017年碩士論文

【摘要】：營運資金是企業(yè)流動性最強的資產(chǎn),也被譽為“企業(yè)的血液”。營運資金管理水平的高低直接影響著企業(yè)的可持續(xù)發(fā)展能力,對直接接觸消費者的零售企業(yè)而言其重要性更是不言而喻。在互聯(lián)網(wǎng)不斷發(fā)展的大背景下,電商企業(yè)不斷搶占傳統(tǒng)零售企業(yè)的市場份額。如何借助營運資金管理找到新的發(fā)力點,如何提升資金管理效率、降低成本,是當下傳統(tǒng)零售企業(yè)亟待解決的問題。目前,將供應鏈理論與零售業(yè)營運資金管理相結合的理論研究相對較少;但實際運用中,很多零售企業(yè)逐漸開始重視供應鏈管理�；谏鲜霰尘�,本文將供應鏈理論與零售企業(yè)營運資金管理相結合,基于協(xié)同視角,從零售企業(yè)與上游(供應商)、下游(顧客)關系等方面分別提出優(yōu)化建議,對改善零售企業(yè)營運資金管理有一定的借鑒價值。本文主要運用了文獻研究法和案例分析法對案例進行分析。首先,對本文的研究背景、目的和意義做了介紹。其次,對供應鏈管理和營運資金管理做了相應的文獻回顧和理論闡述,為本文奠定了理論基礎。然后,在經(jīng)過實地調(diào)查并獲取了相關資料后,以S零售企業(yè)為案例,從營運資金項目構成以及管理績效等方面,剖析了S零售企業(yè)營運資金管理存在如下問題:供應鏈理念尚未確立、存貨周轉(zhuǎn)率下降幅度大、對應收應付管理不嚴、信息流通不暢、與上下游關系管理尚待加強等。并且基于供應鏈理論,提出營運資金管理優(yōu)化對策:(1)通過供應鏈整合優(yōu)化企業(yè)自身的營運資金結構;(2)優(yōu)化采購模式、改進存貨管理方法。加速存貨周轉(zhuǎn);(3)構建信息共享機制,實現(xiàn)供應鏈上信息流的暢通;(4)從重視供應商管理、提供平臺支持供應商直銷等兩個方面加強與上游供應商間的營運資金管理;(5)從重視維系集團客戶,優(yōu)化應收賬款管理、借助電商平臺拓展客源等兩個方面加強與下游顧客間的營運資金管理。最后,給出了供應鏈導向下S零售企業(yè)營運資金管理實踐應注意的問題。將供應鏈理論引入到營運資金管理中,對保障資金的安全、實現(xiàn)整體增值,全面提升企業(yè)的營運資金管理水平具有一定的實踐意義。
[Abstract]:Working capital is the most liquid asset of the enterprise, and is also known as "the blood of the enterprise". The level of working capital management directly affects the sustainable development ability of the enterprise. The importance of direct contact with consumers is even more obvious. In the context of the continuous development of the Internet, How to find a new starting point with the help of working capital management, how to improve the efficiency of fund management and how to reduce costs are the problems that need to be solved urgently in traditional retail enterprises. There are few theoretical studies on the combination of supply chain theory and retail working capital management, but in practice, many retail enterprises begin to attach importance to supply chain management. This paper combines the supply chain theory with the working capital management of retail enterprises, and based on the cooperative perspective, puts forward some suggestions on how to optimize the relationship between retail enterprises and upstream (suppliers), downstream (customers), etc. This paper mainly uses the literature research method and the case analysis method to analyze the case. Firstly, it introduces the background, purpose and significance of this paper. This paper reviews the relevant literature and theory of supply chain management and working capital management, which lays a theoretical foundation for this paper. Then, after field investigation and obtaining relevant information, the paper takes S retail enterprise as a case study. From the aspects of project composition of working capital and management performance, this paper analyzes the following problems in the management of working capital of S retail enterprises: the concept of supply chain has not been established, the turnover rate of inventory has decreased greatly, and the management of receivable and payable is not strict. Based on the theory of supply chain, this paper puts forward the optimization countermeasure of working capital management: (1) optimizing the working capital structure of the enterprise through supply chain integration and optimizing the purchasing mode. To improve inventory management methods, accelerate inventory turnover and build information sharing mechanism to realize the smooth flow of information in supply chain, we should attach importance to supplier management. Providing a platform to support supplier Direct Marketing and other aspects to strengthen working Capital Management with upstream suppliers from the emphasis on maintaining Group customers and optimizing accounts Receivable Management, Strengthen the management of working capital with downstream customers in two aspects, such as expanding the source of customers by means of e-commerce platform. Finally, This paper puts forward some problems that should be paid attention to in the practice of working capital management of S retail enterprises under the guidance of supply chain. The supply chain theory is introduced into the management of working capital, which can guarantee the safety of funds and realize the overall value added. It is of practical significance to improve the level of working capital management.
【學位授予單位】：重慶理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.2;F715.5

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