發(fā)布時(shí)間：2018-03-22 22:30

  本文選題：跨境電子商務(wù)　切入點(diǎn)：出口貿(mào)易轉(zhuǎn)型　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：2008年美國次貸危機(jī)給世界經(jīng)濟(jì)造成了重大沖擊,危機(jī)過后世界經(jīng)濟(jì)持續(xù)低迷,至今也未完全擺脫經(jīng)濟(jì)危機(jī)的影響,世界商品貿(mào)易和服務(wù)貿(mào)易都呈緩慢增長態(tài)勢(shì),全球貿(mào)易總額增速減緩。在此背景下,傳統(tǒng)出口貿(mào)易暴露出多方面問題。外部需求不景氣,傳統(tǒng)生產(chǎn)要素成本優(yōu)勢(shì)逐步消失,貿(mào)易摩擦頻發(fā)等問題使得傳統(tǒng)的低技術(shù)含量低附加值產(chǎn)品貿(mào)易結(jié)構(gòu)難以為繼。出口貿(mào)易面臨著貿(mào)易壁壘和總體增長前景不樂觀的雙重壓力�；凇盎ヂ�(lián)網(wǎng)+外貿(mào)”的跨境電子商務(wù)迎合了新形勢(shì)下出口貿(mào)易訂單碎片化和產(chǎn)品需求個(gè)性化的特點(diǎn),近年來發(fā)展迅速,年均增長率超過30%,成為出口貿(mào)易轉(zhuǎn)型升級(jí)的新抓手�？缇畴娮由虅�(wù)突破了出口貿(mào)易在時(shí)間和空間上的限制,大幅降低交易成本和流通成本。由于其發(fā)展迅速,跨境物流滿足不了其快速發(fā)展的需求,同時(shí)爭(zhēng)端解決機(jī)制欠缺、專業(yè)人才匱乏和金融支持不完善,跨境電子商務(wù)的持續(xù)發(fā)展受多重因素的制約。本文基于出口貿(mào)易轉(zhuǎn)型視角,分析跨境電子商務(wù)特點(diǎn)、發(fā)展現(xiàn)狀和趨勢(shì),研究以發(fā)展跨境電子商務(wù)推動(dòng)出口貿(mào)易轉(zhuǎn)型升級(jí)的作用途徑和策略。分析認(rèn)為跨境電子商務(wù)源于出口貿(mào)易,可以推動(dòng)出口貿(mào)易轉(zhuǎn)型,同時(shí)也被動(dòng)受益與出口貿(mào)易優(yōu)化升級(jí)。跨境電子商務(wù)可以降低交易成本,方便出口企業(yè)優(yōu)化整合供應(yīng)鏈,同時(shí)為中小企業(yè)參與國際市場(chǎng)競(jìng)爭(zhēng)提供平臺(tái),推動(dòng)出口貿(mào)易轉(zhuǎn)型升級(jí)。結(jié)合當(dāng)前出口貿(mào)易發(fā)展實(shí)際和跨境電子商務(wù)發(fā)展存在的問題提出了推動(dòng)出口貿(mào)易轉(zhuǎn)型的策略。引導(dǎo)跨境電子商務(wù)繼續(xù)高速發(fā)展可以從克服限制因素、營造創(chuàng)新升級(jí)大環(huán)境、完善企業(yè)經(jīng)營服務(wù)戰(zhàn)略和跨境電子商務(wù)基礎(chǔ)設(shè)施建設(shè)四個(gè)方面來著手。克服限制因素來引導(dǎo)跨境電子商務(wù)大發(fā)展要從物流、爭(zhēng)端解決機(jī)制建設(shè)、提升通關(guān)效率、金融支持和人才培養(yǎng)等方面努力;營造創(chuàng)新升級(jí)大環(huán)境需要鼓勵(lì)創(chuàng)新,推進(jìn)要素市場(chǎng)改革,降低企業(yè)成本,提升產(chǎn)品質(zhì)量,培育新型競(jìng)爭(zhēng)優(yōu)勢(shì);完善企業(yè)經(jīng)營服務(wù)戰(zhàn)略要求企業(yè)樹立品牌意識(shí),提供高質(zhì)量高附加值產(chǎn)品;加快基礎(chǔ)設(shè)施建設(shè)包括網(wǎng)絡(luò)基礎(chǔ)設(shè)施建設(shè)和構(gòu)建電子商務(wù)產(chǎn)業(yè)園。通過上述四個(gè)方面的協(xié)調(diào)發(fā)展,引導(dǎo)跨境電子商務(wù)持續(xù)快速發(fā)展,助推出口貿(mào)易轉(zhuǎn)型升級(jí)。
[Abstract]:The subprime mortgage crisis of the United States in 2008 has caused a major impact on the world economy. After the crisis, the world economy has been in a downturn and has not completely escaped the impact of the economic crisis. The world trade in goods and services has shown a slow growth trend. In this context, traditional export trade has exposed many problems. External demand is depressed, and the cost advantage of traditional factors of production is gradually disappearing. Problems such as frequent trade frictions make the traditional trade structure of low technology content and low added value products difficult to sustain. Export trade is under the double pressure of trade barriers and overall growth prospects. "Cross-border e-commerce caters to the fragmentation of export trade orders and the individualization of product demand in the new situation. The rapid development in recent years, with an average annual growth rate of more than 30 percent, has become a new grip on the transformation and upgrading of export trade. Cross-border electronic commerce has broken through the time and space constraints of export trade, greatly reducing transaction costs and circulation costs. Because of its rapid development, Cross-border logistics can not meet its rapid development needs, at the same time, the dispute settlement mechanism is lacking, the lack of professional personnel and financial support is not perfect, the sustainable development of cross-border e-commerce is restricted by many factors. This paper is based on the perspective of export trade transformation. This paper analyzes the characteristics, current situation and trend of cross-border electronic commerce, studies the ways and strategies to promote the transformation and upgrading of export trade through the development of cross-border electronic commerce, and concludes that cross-border electronic commerce originates from export trade and can promote the transformation of export trade. Cross-border e-commerce can reduce transaction costs, facilitate export enterprises to optimize and integrate supply chains, and provide a platform for small and medium-sized enterprises to participate in international market competition. Promoting export trade transformation and upgrading. Combining the current export trade development reality and the problems existing in cross-border electronic commerce development, this paper puts forward some strategies to promote export trade transformation. To guide cross-border electronic commerce to continue its rapid development can overcome the restrictive factors. To create an environment for innovation and upgrading, to improve the enterprise management, service strategy and cross-border e-commerce infrastructure construction, to overcome the constraints to guide the development of cross-border e-commerce from logistics, dispute settlement mechanism construction, In order to improve the efficiency of customs clearance, financial support and personnel training, it is necessary to encourage innovation, promote the reform of factor market, reduce the cost of enterprises, improve the quality of products and cultivate new competitive advantages. Perfecting enterprise management and service strategy requires enterprises to establish brand awareness, provide high quality and high value-added products, accelerate infrastructure construction, including network infrastructure construction and construction of electronic commerce industry park. To guide the sustained and rapid development of cross-border e-commerce and promote the transformation and upgrading of export trade.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F724.6;F752.62

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