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聚焦農(nóng)業(yè)眾籌:效應(yīng)、困境及推進(jìn)策略

發(fā)布時(shí)間:2018-03-19 22:43

  本文選題:農(nóng)業(yè)眾籌 切入點(diǎn):現(xiàn)實(shí)根源 出處:《農(nóng)村金融研究》2017年05期  論文類型:期刊論文


【摘要】:農(nóng)業(yè)眾籌拓展了農(nóng)產(chǎn)品的生產(chǎn)和營銷方式,有利于實(shí)現(xiàn)按需制作、以銷定產(chǎn),有效解決食品安全、流通環(huán)節(jié)過多、產(chǎn)銷不匹配等問題,在增加農(nóng)戶收益的同時(shí),還能讓消費(fèi)者品嘗到新鮮綠色的產(chǎn)品。農(nóng)業(yè)眾籌發(fā)展前景廣闊,但仍面臨著諸多發(fā)展瓶頸,需且行且探索,必然要經(jīng)歷一個(gè)漫長、艱苦的市場(chǎng)培育階段。
[Abstract]:Agricultural crowdfunding has expanded the production and marketing methods of agricultural products, which is conducive to the realization of on-demand production, production by sale, effective solution to the problems of food safety, excessive circulation links, mismatch between production and marketing, and so on. While increasing the income of farmers, It can also make consumers taste fresh green products. Agricultural crowdfunding has broad prospects, but still faces a lot of development bottlenecks. It is necessary to go through a long and hard stage of market cultivation.
【作者單位】: 江蘇大學(xué);中國人民銀行鎮(zhèn)江市中心支行;
【分類號(hào)】:F832.43
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本文編號(hào):1636341

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