本文關(guān)鍵詞： 易逝品 定價 庫存管理 質(zhì)量控制 消費者行為 最優(yōu)控制　出處：《天津大學(xué)》2016年博士論文　論文類型：學(xué)位論文

【摘要】：近年來,結(jié)合消費者行為研究易逝品運營策略已經(jīng)成為當(dāng)前對易逝品研究的重要組成部分.本文分別對易逝品的溫度控制問題,考慮消費者行為的易逝品定價,庫存控制及質(zhì)量決策問題進行深入研究.主要內(nèi)容如下:研究易腐品的最優(yōu)溫度控制問題.對質(zhì)量按照一階反應(yīng)衰減的易腐品,建立了以總成本為目標(biāo)的關(guān)于易腐品的溫度最優(yōu)控制模型.應(yīng)用極大值原理求得了最優(yōu)倉儲溫度.結(jié)果表明當(dāng)易腐品的質(zhì)量按照一階反應(yīng)衰減時,最優(yōu)倉儲溫度是一個常值.在實踐應(yīng)用中,恒溫倉儲環(huán)境易于控制并且能提升企業(yè)的經(jīng)濟效益.研究考慮消費者參考價格效應(yīng)的易逝品庫存控制和定價問題.建立了有消費者參考價格效應(yīng)的庫存控制模型.給出了最優(yōu)策略存在的必要條件,求得了最優(yōu)的定價策略和庫存控制策略.結(jié)果表明當(dāng)消費者對歷史價格記憶能力較強時,企業(yè)可以采取逐漸上升的定價策略,以提高企業(yè)的收益.當(dāng)消費者對歷史價格的記憶能力減弱時,企業(yè)可以采取先降低銷售價格然后在提升銷售價格的定價策略.當(dāng)消費者對歷史價格很不敏感時,在銷售周期內(nèi),企業(yè)可以采取一直降價的銷售策略.研究考慮消費者參考質(zhì)量行為的聯(lián)合定價與質(zhì)量投資決策問題.以總利潤為目標(biāo),建立了最優(yōu)控制模型.應(yīng)用極大值原理求解,分別得到了有限計劃周期和無限計劃周期的最優(yōu)策略.結(jié)果表明,無限計劃周期時的最優(yōu)質(zhì)量投資策略是一個常數(shù).在計劃周期內(nèi),公司不會一直增大產(chǎn)品質(zhì)量的投資.由于消費者的參考質(zhì)量效應(yīng),企業(yè)需要一個較高的質(zhì)量投資水平.研究考慮消費者炫耀性消費行為的供應(yīng)鏈定價與協(xié)調(diào)問題.分別給出了供應(yīng)商和零售商集中和分散決策時的最優(yōu)策略.結(jié)果表明雖然消費者的炫耀性消費行為加重了供應(yīng)鏈的雙重邊際效應(yīng),但該行為對供應(yīng)商和制造商均有益處.給出了一個收益分享合同,并且證明此合同可以協(xié)調(diào)該供應(yīng)鏈.消費者的炫耀性消費行為對收益分享合同并沒有影響.為了使供應(yīng)鏈達到協(xié)調(diào),制造商索取的批發(fā)價格要小于其生產(chǎn)成本.
[Abstract]:In recent years, the research on perishable products operation strategy based on consumer behavior has become an important part of the current research on perishable products. In this paper, the temperature control of perishable products is considered, and the pricing of perishable products is considered. The main contents are as follows: the optimal temperature control problem of perishable products is studied. The perishable products whose quality decays according to the first order reaction are studied. An optimal temperature control model for perishables with total cost as the goal is established. The optimal storage temperature is obtained by applying the maximum principle. The results show that when the quality of perishable products attenuates according to the first order reaction. The optimal storage temperature is a constant. The constant temperature storage environment is easy to control and can improve the economic benefit of enterprises. The inventory control and pricing problem of perishable goods considering consumer reference price effect is studied. The inventory control model with consumer reference price effect is established. The necessary conditions for the existence of the optimal strategy are given. The optimal pricing strategy and inventory control strategy are obtained. The results show that when consumers have a strong memory of historical prices, enterprises can take a gradually rising pricing strategy. In order to improve the income of enterprises. When consumers' memory of historical prices is weakened, enterprises can first reduce the price of sales and then increase the price of the pricing. When consumers are not sensitive to historical prices. During the sales cycle, the enterprise can adopt the sales strategy of reducing price all the time. The joint pricing and quality investment decision problem considering the consumer's reference quality behavior is studied. The goal is the total profit. The optimal control model is established and the optimal strategy of finite plan period and infinite plan period is obtained by applying the maximum principle. The optimal quality investment strategy is a constant during the infinite planning cycle. During the planning period, the company will not always increase the investment in the product quality due to the consumer's reference quality effect. Enterprises need a high quality investment level. The supply chain pricing and coordination problem considering consumers' conspicuous consumption behavior is studied. The optimal strategies for centralized and decentralized decision-making of suppliers and retailers are given respectively. It shows that although the conspicuous consumption behavior of consumers has aggravated the double marginal effect of supply chain. But this behavior is beneficial to both suppliers and manufacturers. A revenue-sharing contract is given. It is proved that the contract can coordinate the supply chain. The conspicuous consumption behavior of consumers has no effect on the revenue-sharing contract. In order to coordinate the supply chain, the wholesale price demanded by the manufacturer is less than its production cost.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2016
【分類號】：F274

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