本文關(guān)鍵詞：基于數(shù)量折扣契約的云服務(wù)供應(yīng)鏈協(xié)調(diào)研究　出處：《浙江工商大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 云服務(wù) 供應(yīng)鏈運(yùn)作模型 云服務(wù)供應(yīng)鏈 數(shù)量折扣契約 價(jià)格敏感 風(fēng)險(xiǎn)共擔(dān)

【摘要】：隨著云計(jì)算產(chǎn)業(yè)的迅猛發(fā)展,云服務(wù)這種全新的IT交付方式逐漸被產(chǎn)業(yè)界、學(xué)術(shù)界、普通群眾等所廣泛認(rèn)知。整個(gè)云服務(wù)環(huán)境所涉及到的參與方、服務(wù)流程等形成了一條廣泛而復(fù)雜的云服務(wù)供應(yīng)鏈。由于云服務(wù)供應(yīng)鏈中各層成員間的決策行為是獨(dú)立的,都以自身利益最大化為目標(biāo),不可避免地?fù)p害了供應(yīng)鏈整體利益,也就是成員的決策目標(biāo)與供應(yīng)鏈整體決策目標(biāo)相沖突。因此,研究有效的供應(yīng)鏈協(xié)調(diào)策略實(shí)現(xiàn)云服務(wù)供應(yīng)鏈的協(xié)調(diào)運(yùn)作,對(duì)提升云服務(wù)供應(yīng)鏈運(yùn)作效率具有重要意義。本文在以往的研究基礎(chǔ)上,通過建立一個(gè)二級(jí)云服務(wù)供應(yīng)鏈協(xié)調(diào)模型,研究基礎(chǔ)設(shè)施提供商(AIP)和應(yīng)用服務(wù)提供商(ASP)之間的協(xié)調(diào)策略問題。從由基礎(chǔ)設(shè)施提供商為主導(dǎo)和合作性競(jìng)爭(zhēng)模式下的兩種供應(yīng)鏈結(jié)構(gòu)出發(fā),將數(shù)量折扣契約和風(fēng)險(xiǎn)共擔(dān)策略引入到供應(yīng)鏈協(xié)調(diào)模型中,考慮基礎(chǔ)設(shè)施提供商和應(yīng)用服務(wù)提供商如何制定最優(yōu)決策使得雙方獲得利潤最優(yōu)及供應(yīng)鏈的穩(wěn)定性最強(qiáng)。本文的主要內(nèi)容如下： 第一、云服務(wù)供應(yīng)鏈運(yùn)作模型及特征研究。結(jié)合企業(yè)實(shí)踐,案例資料的整理,梳理目前國內(nèi)外云服務(wù)廠商提供的服務(wù)類型及廠商的多重角色,總結(jié)云服務(wù)供應(yīng)鏈結(jié)構(gòu)及組成成員,得出云服務(wù)供應(yīng)鏈運(yùn)作模型,以此為基礎(chǔ)分析云服務(wù)供應(yīng)鏈與傳統(tǒng)供應(yīng)鏈之間的區(qū)別,總結(jié)云服務(wù)供應(yīng)鏈特征及契約模型中參數(shù)和決策變量變化。 第二、以基礎(chǔ)設(shè)施提供商為主導(dǎo)的云服務(wù)供應(yīng)鏈協(xié)調(diào)策略研究。針對(duì)市場(chǎng)需求價(jià)格敏感情況,為了激勵(lì)應(yīng)用服務(wù)提供商(ASP)增加服務(wù)能力的投入,基礎(chǔ)設(shè)施提供商(AIP)將數(shù)量折扣契約引入到云服務(wù)供應(yīng)鏈協(xié)調(diào)模型中,通過調(diào)整模型中的決策變量來影響應(yīng)用服務(wù)提供商(ASP)的決策。研究結(jié)果表明,數(shù)量折扣契約可以有效提高供應(yīng)鏈成員的各自利潤,從而達(dá)到供應(yīng)鏈整體利潤最大化的目的。并且,通過調(diào)整模型中的折扣系數(shù)可以對(duì)供應(yīng)鏈總體利潤進(jìn)行合理分配,協(xié)調(diào)企業(yè)間的關(guān)系。 第三、合作性競(jìng)爭(zhēng)模式下,云服務(wù)供應(yīng)鏈數(shù)量折扣契約協(xié)調(diào)研究。為了提高供應(yīng)鏈上下游節(jié)點(diǎn)企業(yè)之間合作伙伴關(guān)系的穩(wěn)定性,在原有的數(shù)量折扣契約協(xié)調(diào)模型中引入風(fēng)險(xiǎn)共擔(dān)策略,通過對(duì)風(fēng)險(xiǎn)分擔(dān)因子的合理取值來激勵(lì)上下游節(jié)點(diǎn)企業(yè)積極采取合作性競(jìng)爭(zhēng)策略。研究結(jié)果表明,合作性競(jìng)爭(zhēng)模式下的云服務(wù)供應(yīng)鏈,一方面能實(shí)現(xiàn)系統(tǒng)利潤的最大化,另一方面可以通過設(shè)置風(fēng)險(xiǎn)分擔(dān)因子的合理取值,對(duì)供應(yīng)鏈利潤進(jìn)行合理分配。 第四、算例分析。在基礎(chǔ)設(shè)施提供商為主導(dǎo)的云服務(wù)供應(yīng)鏈協(xié)調(diào)模型中,數(shù)量折扣契約不僅有利于增加產(chǎn)品的訂購量、提高供應(yīng)鏈利潤,還有利于協(xié)調(diào)供應(yīng)鏈成員間的利潤分配。在合作性競(jìng)爭(zhēng)模式下的供應(yīng)鏈協(xié)調(diào)模型中,引入風(fēng)險(xiǎn)共擔(dān)策略的數(shù)量折扣契約可以降低服務(wù)提供商所面臨的市場(chǎng)風(fēng)險(xiǎn),并且在供應(yīng)鏈整體利潤最大化的同時(shí),供應(yīng)鏈利潤的合理分配可以提高供應(yīng)鏈的穩(wěn)定性。同時(shí)從兩種供應(yīng)鏈結(jié)構(gòu)的對(duì)比中可以得出,引入風(fēng)險(xiǎn)共擔(dān)策略的數(shù)量折扣契約更有利于供應(yīng)鏈的長遠(yuǎn)發(fā)展。
[Abstract]:With the rapid development of the cloud computing industry, the new IT cloud service delivery has been the industry, academia, ordinary people and so widely cognition. Participants involved in the cloud service environment, service process and so on has formed a broad and complex cloud service supply chain. Because each layer between members the decision-making behavior of cloud services in the supply chain is independent, are to maximize their own interests, inevitably harm the overall interests of the supply chain, conflict decision objectives and the overall supply chain decision goal is members. Therefore, the study of effective supply chain coordination strategy to realize the coordinated operation of the cloud service supply chain, to have an important significance to improve the operational efficiency of cloud service supply chain. In this paper, based on previous research, through the establishment of a level two cloud service supply chain coordination model, research infrastructure (AIP) and application service provider The provider (ASP) coordination strategies. Starting from by the infrastructure provider for the two kinds of supply chain structure and dominant cooperative competition mode, the quantity discount contract and risk sharing strategy is introduced to the supply chain coordination model, considering infrastructure providers and service providers should be used to formulate the optimal decision making of both the stability of the strongest the optimal profit and supply chain. The main contents of this paper are as follows:
First, the research of service supply chain operation model and characteristics of cloud. Combined with the enterprise practice, case data, multiple roles of service types and manufacturers at home and abroad combing cloud services provided by the manufacturer, summed up the supply chain structure and cloud service members, cloud service supply chain operation model, on the basis of analyzing the difference between cloud service supply chain and traditional supply chain, summarizes the parameters and decision variables of supply chain characteristics and changes in cloud service contract model.
Second, to infrastructure providers as the leading cloud service supply chain coordination research. According to the market price sensitive demand, in order to motivate the application service provider (ASP) to increase the service capacity of investment, infrastructure providers (AIP) will be the quantity discount contract into cloud service supply chain coordination model, to influence the application service provider through the adjustment model of decision variables in the (ASP) decision. The results show that the quantity discount contract can effectively improve the profits of supply chain members, so as to achieve the overall supply chain profit maximization objective. And, through the discount coefficient adjustment in the model can make a reasonable distribution of supply chain total profits, coordinating the relationship between enterprises.
Third, cooperative competition mode, research on coordination of cloud service supply chain. In order to improve the supply chain node enterprise partnership stability, introducing risk sharing strategy in the coordination model of the original, by the reasonable sharing of risk factor to encourage enterprises to actively take the strategy on the downstream node competitive cooperation. The results show that the cloud service supply chain cooperation and competition mode, the maximum one can realize the profit of the system, on the other hand can reasonable value by setting the risk sharing factor, rational allocation of supply chain profit.
Fourth, the example analysis. Supply chain coordination model in cloud services as the leading infrastructure providers, the quantity discount contract is not only conducive to increase the product quantity, improve the profit of the supply chain, and to coordinate the distribution of profits among members of the supply chain. The supply chain coordination model in cooperative competition mode, quantity discount the introduction of contract risk sharing strategy can reduce the service providers face the market risk, and in the whole supply chain profit maximization at the same time, a reasonable allocation of the profit of the supply chain can improve the stability of the supply chain. At the same time, it can be concluded from the comparison of two kinds of supply chain structure, the long-term development of more quantity discount contract into risk sharing strategy for the supply chain.

【學(xué)位授予單位】：浙江工商大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP393.09

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