【摘要】：中藥是人類文化的瑰寶,隨著中醫(yī)藥科學(xué)的發(fā)展,中藥飲片再次受到國人的關(guān)注。中藥飲片在使用過程中有許多成功的經(jīng)驗,也存在一些糟糕的消費(fèi)體驗。一是中藥飲片的種類和數(shù)量繁多,辨識困難,不方便銷售;二是煎煮和服用藥品的方法不夠明確;三是包裝普遍較為簡陋,不能有效地保護(hù)中藥飲片。因此,對中藥飲片包裝進(jìn)行系統(tǒng)的設(shè)計,是滿足患者的感官體驗、認(rèn)識體驗和情感體驗的有效途徑。通過查閱文獻(xiàn)、用戶觀察的方式了解患者對中藥飲片的行為與心理特征,分析了中藥小包飲片包裝的設(shè)計需求,在汲取國內(nèi)外成功的藥品包裝設(shè)計經(jīng)驗的基礎(chǔ)上,將以下的四個方面對中藥小包飲片包裝進(jìn)行設(shè)計。首先,運(yùn)用顏色分類的方法,對不同藥性的中藥飲片進(jìn)行分類,提高中藥飲片包裝的辨識度;其次,運(yùn)用信息圖形化的方法,以完整、明確、簡潔的方式,為患者提供煎藥方式、藥品成分等中藥飲片信息;第三,綜合運(yùn)用包裝材料,在能夠保護(hù)藥品的基礎(chǔ)上,兼顧綠色環(huán)保的需求;第四,優(yōu)化中藥飲片在銷售與消費(fèi)的過程,使其更加地方便、快捷。課題研究以用戶為中心,旨在改善中藥飲片在銷售與消費(fèi)過程中的用戶體驗。通過合理運(yùn)用紙、塑料(PE)、馬口鐵等包裝材料,對包裝視覺形式、包裝結(jié)構(gòu),進(jìn)行系統(tǒng)化設(shè)計,提高了中藥飲片在運(yùn)輸、貯藏、銷售、消費(fèi)以及包裝廢棄物處理過程中安全性,降低用戶在消費(fèi)中藥飲片時的認(rèn)知負(fù)擔(dān),提高藥劑師分配藥物的效率,改善了中藥飲片在用戶心目中的“不衛(wèi)生”、“不科學(xué)”的形象,有利于弘揚(yáng)傳統(tǒng)醫(yī)藥文化。
[Abstract]:Traditional Chinese medicine is the treasure of human culture. With the development of traditional Chinese medicine science, traditional Chinese medicine slices are once again concerned by the Chinese people. There are many successful experiences in the use of traditional Chinese medicine slices, as well as some bad consumption experiences. First, there are many kinds and quantities of traditional Chinese medicine slices, which are difficult to identify and are not convenient for sale; second, the methods of decoction and taking drugs are not clear enough; third, the packaging is generally simple and can not effectively protect the slices of traditional Chinese medicine. Therefore, the systematic design of the packaging of traditional Chinese medicine is an effective way to meet the sensory experience, cognitive experience and emotional experience of patients. By consulting the literature and observing the behavior and psychological characteristics of patients with traditional Chinese medicine, this paper analyzes the design requirements of small package of traditional Chinese medicine, and on the basis of drawing on the successful experience of drug packaging design at home and abroad, designs the packaging of small package of traditional Chinese medicine in the following four aspects. First of all, using the method of color classification, the traditional Chinese medicine slices with different medicinal properties are classified to improve the identification degree of the packaging of traditional Chinese medicine slices; secondly, the information graphical method is used to provide patients with the information of decoction, drug composition and other traditional Chinese medicine slices in a complete, clear and concise way; third, the comprehensive use of packaging materials, on the basis of the protection of drugs, taking into account the needs of green environmental protection; Fourth, optimize the process of sales and consumption of traditional Chinese medicine slices, so that it is more convenient and fast. The purpose of this study is to improve the user experience of traditional Chinese medicine slices in the process of sales and consumption. Through the rational transportation of paper, plastic (PE), tinplate and other packaging materials, the packaging visual form, packaging structure and systematic design are carried out, which improves the safety of traditional Chinese medicine slices in the process of transportation, storage, sale, consumption and packaging waste disposal, reduces the cognitive burden of users when consuming traditional Chinese medicine slices, improves the efficiency of pharmacists in distributing drugs, and improves the "unhygienic" of traditional Chinese medicine slices in the eyes of users. The image of "unscientific" is conducive to carrying forward the traditional medical culture.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB48

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本文編號：2508482