【摘要】：作為傳統(tǒng)互聯(lián)網(wǎng)的擴展和演進，移動互聯(lián)網(wǎng)在近幾年得到了迅猛快速發(fā)展。移動互聯(lián)時代的到來，將互聯(lián)網(wǎng)使用范圍擴大并延伸至“隨時隨地”，，且在對人們的生活產(chǎn)生了巨大的影響的同時，也對產(chǎn)品的設(shè)計和開發(fā)提出了新的要求。隨著移動智能終端和移動互聯(lián)網(wǎng)的發(fā)展，帶動了移動端產(chǎn)品的崛起，特別是社交類的移動端產(chǎn)品。不僅社交類移動端產(chǎn)品種類的不斷增多，而且用戶基數(shù)也在不斷擴大。然而移動社交產(chǎn)品在規(guī)模不斷擴大的同時也出現(xiàn)了競爭加劇、同質(zhì)化嚴(yán)重、高淘汰率等發(fā)展現(xiàn)狀。 本課題基于對移動社交產(chǎn)品發(fā)展現(xiàn)狀背后出現(xiàn)問題的分析，從產(chǎn)品服務(wù)系統(tǒng)的角度對移動社交產(chǎn)品展開研究，在對產(chǎn)品服務(wù)系統(tǒng)的概念、創(chuàng)新及模式研究的基礎(chǔ)上提出了用戶滿意度的概念、意義及其影響因素，并明確了移動社交產(chǎn)品服務(wù)系統(tǒng)模式的核心；結(jié)合使用導(dǎo)向服務(wù)的產(chǎn)品服務(wù)系統(tǒng)模式，且以微信的服務(wù)系統(tǒng)模式為例全面而深入地研究和分析了移動社交產(chǎn)品服務(wù)系統(tǒng)模式；在產(chǎn)品服務(wù)系統(tǒng)中，分別對影響用戶滿意度的六大因素（需求與功能、交互設(shè)計、視覺設(shè)計、技術(shù)支持、使用環(huán)境及用戶體驗）進行研究，為構(gòu)建以用戶滿意度為中心的移動社交產(chǎn)品服務(wù)系統(tǒng)模式奠定基礎(chǔ)。 從目標(biāo)、流程和策略、方法、原則和規(guī)范四個方面，針對移動社交產(chǎn)品，提出并構(gòu)建了以用戶滿意度為中心的移動社交產(chǎn)品服務(wù)系統(tǒng)模式。在目標(biāo)上，明確提出以用戶滿意度最為移動社交產(chǎn)品服務(wù)系統(tǒng)模式的最高目標(biāo)；在流程策略上，以普通的移動產(chǎn)品設(shè)計開發(fā)流程為基礎(chǔ)，提出了針對用戶滿意度的移動社交產(chǎn)品的設(shè)計流程；在方法上，依據(jù)不同的設(shè)計階段提出了多種提升用戶滿意度的方法；在原則和規(guī)范上，針對影響用戶滿意度的因素，提出了在設(shè)計過程中需要遵循的六點原則和規(guī)范，用以指導(dǎo)設(shè)計實踐。 此外，論文結(jié)合理論研究并選取特定的項目——“基于LBS的陌生人社交產(chǎn)品”展開了設(shè)計實踐，以用戶滿意度為目標(biāo)，根據(jù)設(shè)計流程步驟，嘗試運用以滿意度為中心的移動社交產(chǎn)品服務(wù)系統(tǒng)模式的一般抽象方法，提供可供參考的設(shè)計方案。
[Abstract]:As the expansion and evolution of traditional Internet, mobile Internet has been developed rapidly in recent years. With the advent of the era of mobile interconnection, the use of the Internet has been expanded and extended to "anytime, anywhere". While it has a great impact on people's lives, it has also put forward new requirements for the design and development of products. With the development of mobile intelligent terminal and mobile Internet, the rise of mobile products, especially social mobile products. Not only is the range of social mobile products growing, but also the user base is expanding. However, while the scale of mobile social products is expanding, the competition is intensified, the homogenization is serious, and the elimination rate is high. Based on the analysis of the problems behind the development of mobile social products, this paper studies the mobile social products from the perspective of product service system, and puts forward the concept, significance and influencing factors of user satisfaction on the basis of the concept, innovation and mode of product service system, and clarifies the core of the model of mobile social product service system. Combined with the product service system mode of using oriented service, and taking the service system mode of WeChat as an example, this paper comprehensively and deeply studies and analyzes the mobile social product service system model. In the product service system, the six factors that affect user satisfaction (requirement and function, interaction design, visual design, technical support, usage environment and user experience) are studied respectively, which lays a foundation for the construction of mobile social product service system model centered on user satisfaction. From four aspects of goal, process and strategy, method, principle and specification, a mobile social product service system model centered on user satisfaction is proposed and constructed for mobile social products. In terms of goal, the highest goal of mobile social product service system model with user satisfaction is clearly put forward; in the process strategy, based on the ordinary mobile product design and development process, the design flow of mobile social product for user satisfaction is put forward, and in the method, a variety of methods to improve user satisfaction are put forward according to different design stages. In terms of principles and specifications, aiming at the factors that affect the satisfaction of users, this paper puts forward six principles and specifications that should be followed in the design process to guide the design practice. In addition, based on the theoretical research and selection of a specific project, "stranger social product based on LBS", this paper carries out the design practice, takes user satisfaction as the goal, according to the design process steps, attempts to use the general abstract method of satisfaction centered mobile social product service system pattern to provide a reference design scheme.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB472

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