發(fā)布時(shí)間：2019-06-11 03:22

【摘要】：現(xiàn)代生活中，隨著人們物質(zhì)生活的不斷提高，人們對(duì)于精神層面的思想需求也在不斷更迭；同時(shí)，物質(zhì)所包含的思維品質(zhì)及審美理念也在不斷得到新的詮釋。長(zhǎng)久以來(lái)，工業(yè)文明在帶給人們生活快節(jié)奏、便捷化的同時(shí)，卻也帶來(lái)了諸多如對(duì)設(shè)計(jì)的漠視，產(chǎn)品視覺(jué)效果的審美倦怠等問(wèn)題。而這一系列問(wèn)題表現(xiàn)在具體的產(chǎn)品上則更為明顯，如產(chǎn)品情感設(shè)計(jì)的虛位與缺失，個(gè)性化設(shè)計(jì)的缺乏等等。 盡管人們對(duì)于物質(zhì)精神外化品質(zhì)的需求在不斷提升，然而，在人們?nèi)粘Ｋ弥镏校軌蚝芎玫钠ヅ溥@種人性化需求的產(chǎn)品卻不多。尤其是在產(chǎn)品的包裝設(shè)計(jì)上。例如茶葉產(chǎn)品，，近百年來(lái)似乎一直都在延續(xù)鐵罐、塑料、紙張等傳統(tǒng)包裝形式。不僅導(dǎo)致茶文化本身的意蘊(yùn)無(wú)法得到彰顯，同時(shí)也造成了茶葉產(chǎn)品包裝體系同質(zhì)化、一統(tǒng)化的消極局面。 對(duì)商業(yè)利益的重視和對(duì)精神層面人文關(guān)懷的輕視，則不斷引發(fā)人們對(duì)于日益發(fā)展的工業(yè)文明的反思。同時(shí)也使得人們對(duì)于精神生活的需求趨向于對(duì)自然本真的回歸，對(duì)情感文明的向往。而這種情感上的懷念體現(xiàn)在具體的產(chǎn)品設(shè)計(jì)過(guò)程中，便是對(duì)人文關(guān)懷的一種體現(xiàn)，以及個(gè)性化、差異化的形式表達(dá)。 本文正是基于上述問(wèn)題的思考，在對(duì)當(dāng)前產(chǎn)品包裝設(shè)計(jì)存在同質(zhì)化、傳統(tǒng)固守式等現(xiàn)狀的理性思考基礎(chǔ)上，以發(fā)酵茶的個(gè)性化、情感化包裝設(shè)計(jì)的思維、理念及形式為案例。通過(guò)具體的設(shè)計(jì)方案的構(gòu)思，以及設(shè)計(jì)方法的分析說(shuō)明，來(lái)針對(duì)發(fā)酵茶這一產(chǎn)品的包裝設(shè)計(jì)提出自己的設(shè)想。同時(shí)，以該包裝產(chǎn)品樣式設(shè)計(jì)方式為線索，對(duì)現(xiàn)代產(chǎn)品包裝設(shè)計(jì)的創(chuàng)新角度及文化發(fā)展向度提出合理化建議。以此通過(guò)實(shí)際案例的分析來(lái)達(dá)到文化研究的目的。
[Abstract]:In modern life, with the continuous improvement of people's material life, people's ideological needs for the spiritual level are also constantly changing; at the same time, the thinking quality and aesthetic concept contained in material are also constantly being interpreted. For a long time, industrial civilization not only brings people a fast pace of life, convenience, but also brings a lot of problems, such as indifference to design, aesthetic burnout of product visual effect and so on. This series of problems are more obvious in the specific products, such as the virtual position and lack of product emotional design, the lack of personalized design and so on. Although people's demand for material and spiritual externalization quality is constantly improving, however, there are not many products that can match this humanized demand well in the daily use of things. Especially in the packaging design of products. Tea products, for example, seem to have been continuing traditional packaging forms such as cans, plastics, paper and so on for nearly a hundred years. It not only leads to the implication of tea culture itself can not be demonstrated, but also leads to the negative situation of homogenization and unification of tea product packaging system. The importance attached to commercial interests and the contempt for humanistic care at the spiritual level continue to cause people to reflect on the growing industrial civilization. At the same time, people's demand for spiritual life tends to return to nature and yearn for emotional civilization. This emotional nostalgia is reflected in the specific product design process, is a reflection of humanistic care, as well as personalized, differentiated form of expression. Based on the above problems, this paper takes the individualization of fermented tea and the thinking, idea and form of emotional packaging design as an example on the basis of rational thinking on the current situation of product packaging design, such as homogenization and traditional fixation. Through the conception of the specific design scheme and the analysis of the design method, this paper puts forward its own ideas for the packaging design of fermented tea. At the same time, taking the packaging product style design as the clue, this paper puts forward some reasonable suggestions on the innovation angle and cultural development direction of modern product packaging design. In order to achieve the purpose of cultural research through the analysis of practical cases.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：TB482

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