【摘要】：“卡通”是個(gè)音譯詞匯，它具有多種含義。它是一種藝術(shù)形式，主要指動(dòng)畫和漫畫。一般是運(yùn)用夸張、變形、歸納等的方法創(chuàng)作各種形象。卡通最早起源于歐洲，，18世紀(jì)初，卡通業(yè)逐漸成型。20世紀(jì)上半葉，美國(guó)的卡通業(yè)的發(fā)展呈現(xiàn)出全方位的領(lǐng)先水平。此課題的主要內(nèi)容為：一是創(chuàng)造出自己獨(dú)特的卡通形象，二是圍繞這個(gè)卡通形象進(jìn)行周邊產(chǎn)品的開(kāi)發(fā)及包裝設(shè)計(jì)。首先，將針對(duì)市場(chǎng)和受眾群體進(jìn)行調(diào)查分析，通過(guò)調(diào)查分析卡通玩具和受眾人群之間的關(guān)系，從而進(jìn)行品牌的市場(chǎng)定位。其次，收集我國(guó)特有的文化元素并從中進(jìn)行設(shè)計(jì)元素的選擇和提煉，運(yùn)用多種設(shè)計(jì)方法做不同的設(shè)計(jì)構(gòu)思。再次，從多個(gè)設(shè)計(jì)草圖中挑選出最具典型性的卡通形象，最后,在原有草圖上進(jìn)行完善設(shè)計(jì)出一個(gè)具有中國(guó)文化底蘊(yùn)的卡通形象來(lái)。 卡通形象確定下來(lái)之后將開(kāi)始周邊產(chǎn)品的開(kāi)發(fā)，包括卡通公仔、卡通形象在T恤、CD、書簽、打火機(jī)、手機(jī)殼等上的應(yīng)用。該品牌的檔次定位為中高檔品牌。產(chǎn)品定位為卡通形象及可開(kāi)發(fā)的周邊產(chǎn)品。產(chǎn)品的主要特點(diǎn)是它是一種以西蘭化形象為原型的傳達(dá)情感的符號(hào)。銷售的對(duì)象定位在18-28歲熱愛(ài)網(wǎng)絡(luò)、熱愛(ài)動(dòng)漫的青年群體，主要的銷售方式是以動(dòng)漫產(chǎn)品專賣店形式為主的銷售方式。
[Abstract]:Cartoon is a transliteration word, it has many meanings. It is an artistic form, mainly referring to animation and cartoons. Generally, the use of exaggeration, deformation, induction and other methods to create a variety of images. Cartoons originated in Europe at the beginning of the 18th century, the cartoon industry gradually took shape. In the first half of the 20th century, the development of cartoons industry in the United States showed an all-round leading level. The main contents of this topic are: one is to create their own unique cartoon image, the other is to develop and package the peripheral products around this cartoon image. First of all, the market and audience groups will be investigated and analyzed, through the investigation and analysis of the relationship between cartoon toys and audience groups, so as to carry out the market positioning of the brand. Secondly, the special cultural elements of our country are collected, and the design elements are selected and refined from them, and various design methods are used to make different design ideas. Thirdly, the most typical cartoon characters are selected from many design sketches. Finally, a cartoon image with Chinese culture is designed on the original sketch. After the identification of cartoon characters will begin to develop peripheral products, including cartoon dolls, cartoon characters in T-shirts, CD, bookmarks, lighters, mobile phone shell and other applications. The brand grade positioning for the high-grade brand. The product is positioned as cartoon image and the peripheral products that can be developed. The main feature of the product is that it is a symbol of conveying emotion based on the Xilan image. The target of sales is 18-28-year-old love of network, love animation youth group, the main way of sales is the form of animation products store-based sales.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TB482;J524.2

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