【摘要】：21世紀(jì)以后隨著社會(huì)的進(jìn)步發(fā)展,人們的消費(fèi)方式極大的豐富起來(lái),消費(fèi)品就越來(lái)越多樣化,在市場(chǎng)經(jīng)濟(jì)的大潮中,現(xiàn)代包裝業(yè)迅速發(fā)展,包裝的應(yīng)用呈現(xiàn)多元化趨勢(shì),包裝的目的不僅是保護(hù)商品,更是吸引消費(fèi)者注意力的載體,但在商業(yè)化利益的驅(qū)使下,商家對(duì)產(chǎn)品進(jìn)行包裝時(shí),盲目的追求經(jīng)濟(jì)利益,導(dǎo)致過(guò)度包裝,產(chǎn)生大量廢棄物,破壞了自然資源,造成生態(tài)環(huán)境污染。生態(tài)包裝設(shè)計(jì)已成為現(xiàn)代包裝業(yè)發(fā)展的指路針,想要解決這個(gè)問(wèn)題,就要從包裝材料的特性著手。紙質(zhì)材料是作為包裝設(shè)計(jì)中最常使用的材料之一,它無(wú)污染,可降解,對(duì)實(shí)現(xiàn)可持續(xù)發(fā)展有著重要的意義。在包裝設(shè)計(jì)中對(duì)紙材應(yīng)用不合理,也是會(huì)造成嚴(yán)重的環(huán)境問(wèn)題,引發(fā)資源危機(jī)。在如今包裝設(shè)計(jì)時(shí)往往忽略技術(shù)與材料的結(jié)合,使得設(shè)計(jì)缺乏創(chuàng)新。因此設(shè)計(jì)師們,要準(zhǔn)確的選用包裝材料,從而符合商品的消費(fèi)需求和市場(chǎng)定位。 基于此本文對(duì)紙質(zhì)包裝應(yīng)用的設(shè)計(jì)進(jìn)行詳實(shí)解析,從概念、結(jié)構(gòu)、材質(zhì)、技術(shù)等構(gòu)成要素方面,闡述技術(shù)與技術(shù)美的原則在紙包裝設(shè)計(jì)中的體現(xiàn)。同時(shí)汲取前沿設(shè)計(jì)思潮,挖掘提升材質(zhì)美與結(jié)構(gòu)美在紙包裝的設(shè)計(jì)中的重要性。本文寫(xiě)作中進(jìn)一步通過(guò)案例闡述如何進(jìn)行材質(zhì)及表現(xiàn)形式融合,來(lái)提升紙質(zhì)包裝設(shè)計(jì)的形象整體。
[Abstract]:After the 21st century, with the development of society, people's consumption modes are greatly enriched, and consumer goods are becoming more and more diversified. In the tide of market economy, the modern packaging industry develops rapidly, and the application of packaging presents a diversified trend. The purpose of packaging is not only to protect goods, but also to attract consumers' attention. However, driven by commercial interests, businesses blindly pursue economic interests when packaging products, resulting in excessive packaging, resulting in a large number of waste. It destroys natural resources and pollutes the ecological environment. Ecological packaging design has become a guide to the development of modern packaging industry. In order to solve this problem, it is necessary to start with the characteristics of packaging materials. As one of the most commonly used materials in packaging design, paper materials are pollution-free and biodegradable, which is of great significance for sustainable development. The unreasonable application of paper materials in packaging design will cause serious environmental problems and lead to resource crisis. Nowadays, the combination of technology and materials is often neglected in packaging design, which makes the design lack of innovation. Designers, therefore, to select packaging materials accurately, so as to meet the consumer demand and market positioning of goods. Based on this, the paper makes a detailed analysis of the design of paper packaging application, and expounds the embodiment of the principle of technology and technical beauty in the design of paper packaging from the aspects of concept, structure, material, technology and other constituent elements. At the same time, draw on the trend of thought of cutting-edge design, excavate the importance of material beauty and structure beauty in the design of paper packaging. In order to improve the whole image of paper packaging design, this paper further illustrates how to integrate material and expression form in this paper.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：TB482

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相關(guān)期刊論文 前1條

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本文編號(hào)：2462577